Webinar by Ranji David, Director, APAC – Marketing Services
Overview of Asia / Asian Markets / Asian Consumers
- It is NOT one Region
- Growth & Economies
- Asian Consumers
- Trends: Mobile, eCommerce, Asia for Asians (eg: where Asian-led equivalents of ‘global’ products/services/apps are leading the way – Grab, Gojek….)
WFA Asian Reach, Members, Markets
- 11 Asia-based members and marketing organizations to connect with and leverage, plus countless other marketers with MNCs
- Network of Asian-based National Associations – in-market support
- Where we are on the ground – Local meetings & markets
- Asia-led Research Initiatives – Gaming, Blockchain
- Asia Partners & Networks – Agencies, Platforms, Consultancies
Singapore as an Asian-hub – global marketing COEs and governmental resources
Programmatic Market Maturity – this looks at Global Programmatic Market Maturity across 4 different classifications of markets (including Mobile first) and covers off key markets in our region as well
Programmatic Management – this is a quick poll we did with members earlier this year specifically across APAC
‘Shoppertainment’: https://kr-asia.com/southeast-asia-is-entering-the-age-of-shoppertainment
Search Engines in Asia: https://www.chandlernguyen.com/blog/2019/03/11/search-engine-market-share-in-apac-2019-update/
‘Exporting the Super Apps outside of China’ – not a conclusive piece but here is an article that supports some of the points I mentioned, albeit for the US and not for Europe https://blog.prototypr.io/why-chinas-super-apps-will-never-succeed-in-the-us-64c686c8c5d6
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