WFA Webinaari 29.11.2019: Asia as a market / Aasia markkina-alueena

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Webinar by Ranji David, Director, APAC – Marketing Services

Overview of Asia / Asian Markets / Asian Consumers

  • It is NOT one Region
  • Growth & Economies
  • Asian Consumers
  • Trends: Mobile, eCommerce, Asia for Asians (eg: where Asian-led equivalents of ‘global’ products/services/apps are leading the way – Grab, Gojek….)

WFA Asian Reach, Members, Markets

  • 11 Asia-based members and marketing organizations to connect with and leverage, plus countless other marketers with MNCs
  • Network of Asian-based National Associations – in-market support
  • Where we are on the ground – Local meetings & markets
  • Asia-led Research Initiatives – Gaming, Blockchain
  • Asia Partners & Networks – Agencies, Platforms, Consultancies

Singapore as an Asian-hub – global marketing COEs and governmental resources

Webinar  Recording

Webinar presentation

OTT Media Practices Benchmark

Programmatic Market Maturity – this looks at Global Programmatic Market Maturity across 4 different classifications of markets (including Mobile first) and covers off key markets in our region as well

Programmatic Management – this is a quick poll we did with members earlier this year specifically across APAC


Search Engines in Asia:

‘Exporting the Super Apps outside of China’ – not a conclusive piece but here is an article that supports some of the points I mentioned, albeit for the US and not for Europe