We invited a group of the best Finnish marketing and communications specialists to form a Steering Group. The members of the Steering Group come from advertising, media or communications agencies, from media or from brands and many of them have participated Young Lions several times as competitors earlier on their careers. Common for all of them is the passion to help young creatives succeed, also on international stages.
They help forming the competition by framing the current competition categories, forming the rules and judging criteria, nominating jury members, participating in content creation and offering their expertise for the Young Lions competitors by coaching and sparring them towards the local competition and later guiding the winning teams on their way to Cannes Young Lions competition in Cannes, France.
Members of the Steering Group:
Riku Eteläkoski, Creative Director, Nitro Group Oy
Joel Huttunen, Creative Manager, LEGO
Anssi Järvinen, Luova johtaja, Marketing Finland
Sanna Kolamo, CEO, Tyrsky Starship Oy
Johan Korsbäck, Revenue & Business Analyst, Sanoma Media Finland
Suvi Lähde, Executive Creative Director, SEK | Part of GREY
Sanna Marttinen, Business Director, Dagmar Oy
Teemu Neiglick, CEO, Omnicom
Anu Niemonen, Executive Creative Director
Ville Ohtonen, Cheaf Creative Officer, Bob the Robot
Laura Paikkari, Executive Creative Director, TBWA\Helsinki
Jyrki Poutanen, Chief Creative Officer, United Imaginations
Erno Reinikainen, Creative | Art Director, Erma&Reinikainen
Elli Tuominen, Strategy Director, Kurio Oy
Kalle Wallin, Creative Director, NordDDB