WFA webinar 23.3.2023 Spotlight: Turning D&I into an Accountable Media Metric

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D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.

The issue we are hearing from advertisers however comes when looking at how success is measured from a D&I perspective.

In this recording Prasad Ghag (Global Head Of Media, Digital & Strategic Planning at Sanofi) and Dan Brown (Director & Digital Practice Leader at Media Sense) shared with us how they managed to conduct an industry first end-to-end audit of D&I media buys and in-turn measure the success of their D&I activities both from a societal and business standpoint.

Webinar recording (YouTube)

Download presentation materials here