WFA Webinar 19.04.2022: Spotlight - Social Commerce: Taking the high street to the social feed

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How do you take High Street to the Social Feed?

This spotlight contains a packed agenda as we take a deep dive with our panel of industry experts on:

The Context for Change and the Shift to Social Commerce
Josh Gallagher, COO, MediaCom APAC & Zeljana Unkovich, Strategy Director, MediaCom APAC unpack the ‘whys and whens’ of Social Commerce

Social channels, platforms and formats that enable seamless purchase in one ecosystem
John Cole, Head of Biddable Social, GroupM APAC moderates a panel discussion between

  • Ee Mun Lim, Regional Solutions Partner, Meta
  • Donald Aditya, Regional Partnerships Lead, TikTok (he also leads key accounts for Shops)
  • Jennifer Marquet Beraud, eCommerce Lead, GroupM Services Indonesia

The Roadmap for Change Presentation
Josh Gallagher shares 9 Key Steps in a Social Commerce Maturity Map and what Good, Better and Brilliant looks like

Webinar recording (YouTube) and download the presentation deck (pdf)