WFA Reports & Whitepapers 07/2020: European Commission plans to tackle green claims in advertising

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WFA has developed a brief summary of the European Commission’s plans to tackle false or misleading environmental claims, outlining why this is important for advertisers and details of the latest developments.

The European Commission’s Green Deal communication from December 2019 specifies its intentions to tackle false or misleading environmental claims in the next year. The Commission will consider strengthening consumer protection against greenwashing, premature obsolescence of products, and setting minimum requirements for sustainability labels /logos.

The WFA summary consists of an overview of:
• The European Commission’s objectives
• Background on the initiative to tackle green claims
• Policy options the Commission is considering

Last updated: 6 July 2020

Download the brief