WFA Webinaari 3.6.2020: Global Marketing Operations in 2020

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Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.

Join WFA & guests from Flock Associates as we share and discuss findings from our recent study amongst marketing operations colleagues. This webinar focusses on the evolution of the function within large multinationals, as well as the challenges and opportunities this role faces in the future.

Flock shares some of their recommendations, including case studies, addressing of the most pressing gaps raised by our research for what’s been described as ‘Marketing’s New Hot Job’.

Presentation slides 

Webinar recording (YouTube)