Suositus mediatunnuslukujen käyttöönTämä on vain jäsenillemme tarkoitettu sisältöä Jos olet jo jäsen, kirjaudu portaaliin ja ja tule sieltä löytyvän linkin kautta. Näin tunnistamme sinut evästeen avulla.Markkinoinnin työkalupakkiJäsenedutSäännöt – SäännötOhjeet ja suositukset / Guides and recommendationsEACA Digital Markets Act DMA Impact on Agencies 4/2022WFA Global Guidance on Environmental Claims 4/2022WFA Playbook for advertisers: The First 100 Days of a Marketing Capability Leader, 3/2022WFA Media Contract Guidance for advertisers: Global Best Practice, 2/2022WFA Diversity in Media Planning & Buying Guide 1/2022WFA Diversity & Representation: Guide to potential areas for bias in the creative process 2021EACA D&I in Brand Safety Guide for agencies 12/2021PING Helsingin työkalupakki somessa maalittamisen kohteeksi joutuneille 10/2021Traficomin ja tietosuojavaltuutetun ohje evästekäytäntöihin 9/2021Mediaseurannan kilpailuttajan opas, 02/2021WFA Food Marketing to Kids – Heatmap 07/2020WFA Reports & Whitepapers 07/2020: European Commission plans to tackle green claims in advertisingWFA Project Spring 07/2020 for marketing procurementOhjeita ohjelmalliseen ostamiseenOhjeita toimistokilpailutukseenTarjouspyyntöpohja kilpailutuksiin 2021BriefmallejaEväitä ja ajatuksia toimivaan kumppanuuteen 2020Ohjeita tuotantoyhtiöiden kilpailutukseenMarkkinointisuunnitelman työpohja 2021Markkinointibudjetin suunnittelun mallipohja (B2B) 2021Gaming DemystifiedOhjeet bloggaajalle mainonnan tunnistettavuudesta blogeissaOhje media-auditoijan valintaanSuositus mediatunnuslukujen käyttöönSosiaalisen median ohjeita työntekijälleOhje viestintään sosiaalisessa mediassa – ValioFacebook-kilpailutGDPR-muistilista markkinoijalleWFA GDPR guide for marketers 09/2017Vaikuttajamarkkinointi / Influencer MarketingWebinaari 17.3.2022 Kyberturvallisuus vaikuttajamarkkinoijilleOhjeistus vaikuttajille 3/2022: Kuinka viestiä vastuullisesti Ukrainan sodasta?Guidance for Influencers 3/2022: How to communicate responsibly about the war in UkraineVaikuta hyvin – ohjeet vaikuttajamarkkinointiin 3/2021WFA: Vaikuttajamarkkinoinnin sääntely avainmarkkina-alueilla 1/2021 / Influencer Marketing Regulations in key markets 1/2021Muistilista: Vaikuttajamarkkinoinnin sopimusten laadinta 3/2021SopimusmallitMainostoimistosopimusMediatoimistosopimusMainoselokuvasopimusTekijänoikeuksien käyttöoikeussopimusTekijänoikeuksien luovutussopimusMainosvalokuvasopimusSponsorointisopimusPainotyösopimusWebinaaritallenteet / Webinar recordingsWFA Webinar 9.6.2022: Spotlight – Counting the (Carbon) CostWFA Webinar 19.05.2022: Dark Patterns and Advertising RegulationWFA Webinar 18.5.2022: Spotlight – Effective financial management – a focus on influencer marketing, PR and socialWFA Webinar 19.04.2022: Spotlight – Social Commerce: Taking the high street to the social feedWFA Webinar 15.3.2022: Spotlight – Media Contract Guidance Webinar – Global Best PracticeWFA Webinar 9.2.2022 Spotlight: Navigating global media demand and pricing – 2022, 2023 & beyondWFA Webinar 4.2.2022: Spotlight – The Media Shift – Anticipating the Media World of TomorrowWFA Webinar 28.1.2022: Spotlight Shift – A Marketing Re-thinkWFA Webinar 25.1.2022 Diversity & Representation in Media: Ensuring media choices supports inclusionWFA Webinar 25.1.2022: Spotlight – Reversing the decline in advertising effectivenessWFA Webinar 20.1.2022: Spotlight – The Rise of Chinese brands – Why is it important for businesses in and outside of ChinaWFA Webinar 18.1.2022: Spotlight – Marketing in the MetaverseWFA Webinar 13.1.2022 Spotlight: Sustainable storytelling – what are you scared of?WFA Webinar 7.12.2021: Spotlight Global Production – 2021 and beyondWFA Webinar 1.12.2021: Planet Pledge Spotlight: COP26WFA Fireside chat 1.12.2021: Paying Attention to the Long and ShortEACA Exclusive Session on the Global DEI Census results for agencies 17.11.2021WFA Webinar 15.11.2021: Spotlight – Gaming Demystified 2021WFA Webinar 14.10.2021: Economist Impact presents The World Ahead 2022EACA’s Exclusive Session for agencies 7.9.2021: “The Future of Work”WFA Webinar 8.7.2021: The EU Digital Services Act and Digital Markets Act – opportunities and challenges for the EU digital advertising marketWFA Webinar 30.6.2021 Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyondWFA Webinar 18.6.2021 Spotlight on marketing and sustainability: bridging the gaps around the worldWFA Spotlight Webinar 11.6.2021: Preparing for digital media’s privacy-first futureWFA Spotlight Webinar 26.5.2021: Diversity & Inclusion in the Production LandscapeEACA Webinar for Agencies 26.5.2021: ”How to Negotiate with Procurement” by Tom KinnairdWFA Spotight Webinar 6.4.2021: Building Your Brand in an eCommerce Environment, Part 2WFA Webinaari 18.3.2021: #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?WFA Spotlight Webinar 24.2.2021: Brand Building in Uncertain Times, Part 1WFA Spotlight Webinaari 23.2.2021: How to win the hearts of Gen Z in 2021WFA Webinaari 09.02.2021: Shortcutting your marketing transformationISBA Webinar 08.02.2021: CAN you afford not to be brand conscious – Why responsible advertising mattersWFA Webinaari 2.2.2021: Spotlight – Managing your sponsorship initiatives post-pandemicWFA Webinaari 2.2.2021: Spotlight – Media contract guidance in ChinaWFA Webinaari 28.1.2021: Regulating marketing to kids – five key trends affectingWFA Webinaari 26.1.2021: Digital media and the demise of identityWFA Webinaari 19.1.2021: Spotlight on sustainability around the worldWFA Webinaari 3.12.2020: 10 trends shaping food marketing regulation in 2020WFA Webinaari 25.11.2020: AI & advertising, a consumer perspectiveWFA Webinaari 18.11.2020 Spotlight: Global Trends in Creative In-HousingWFA Webinaari 13.10.2020: Where do great ads thrive?WFA Webinaari 6.10.2020: The Economist presents The World in 2021WFA Webinaari 24.7.2020: Live-streaming & e-commerceWFA Webinaari 10.7.2020: The Low Touch EconomyWFA Webinaari 9.7.2020: Navigating global media pricing in 2020WFA Webinaari 26.6.2020: An introduction to the offshore market for creative productionWFA Webinaari 3.6.2020: Global Marketing Operations in 2020WFA Webinaari 26.05.2020: Client-agency performance evaluations: the agency viewWFA Webinaari 20.5.2020: In search of the unicorn marketerWFA Webinaari 14.5.2020: How transcreation can give a local edge to global messagesWFA Webinaari 13.5.2020: The case for greater diversity and inclusion in marketingWFA Webinaari 13.5.2020: Crisis Clinic – Managing your agencies during and after the COVID-19 crisisWFA Webinaari 11.5.2020: Regulating illegal and harmful content: what does it mean for advertisers?WFA Webinaari 8.5.2020: Data safety and risk, benchmarking approaches across the industryWFA Webinaari 7.5.2020 TikTok’s approach to privacy and securityWFA Webinaari 7.5.2020: A Cross Media Measurement Technical ProposalWFA Webinaari 6.5.2020: A Marketer’s guide to digital ad fraudWFA Webinaari 04.05.2020: Customer Experience in the New NormalWFA & Google Q&A session 27.4.2020 on advertiser verificationWFA Webinaari 23.4.2020: The evolution of digital standardsRelatable Webinaari 22.04.2020: How to make influencer marketing your most profitable marketing channelWFA Webinaari 20.4.2020: The EU Pledge – a practical guide for marketersWFA Webinaari 17.4.2020: Better sponsorship outcomes through better category managementWFA Webinaari 8.4.2020: Mind the gap – Video advertising reach in the age of increasing media fragmentationSixième Son Webinaari 7.4.2020: The power of audiobrandingWFA Webinaari 1.4.2020: How advertising lost sight of creativity and what to do about itWFA Webinaari 26.3.2020: Sponsorship and experiential marketing during COVID-19WFA Webinaari 20.3.2020: Making the most of Dynamic Creative Optimisation (DCO)WFA Webinaari 12.3.2020: The Responsible Marketing Pact – Against minors’ exposure to alcoholQualifio Webinaari 3.3.2020: How do FMCG brands use game mechanics to grow knowledge of their shoppers’ community?WFA Webinaari 26.2.2020: The future of cookies and digital advertisingWFA Webinaari 14.1.2020: ePrivacy: what is it and what does it mean for advertisers?WFA Webinaari 29.11.2019: Asia as a market / Aasia markkina-alueenaWFA Webinaari 17.12.2018: Influencer marketing presentation by WFA and EASAWFA Webinaari 10.10.2019: Gaming Demystified – Unlocking brand growth opportunities in video gamingWill Hall: Voice and the Thin LayerTutkimukset, benchmarking, kyselyt / Reasearch, benchmarks, surveysWFA: The Global DEI Charter for Change 6/2022WFA GARM: 3 Years of Progress, 06/2022WFA Benchmarks & Surveys: The future of insights and marketing effectiveness 3/2022WFA Outlook 2022 – an industry-wide view on how media prices are forecast to evolve globallyWFA Benchmarks & surveys 9.12.2021: The Global DEI CensusVaikuttajamarkkinoinnin pulssikysely 2021YouGov white paper 10/2020: Gaming and Esports: The Next GenerationWFA Benchmarks & Surveys 09/2020: Global Trends in Creative In-HousingWFA Benchmarks & Surveys 07/2020: Agency barterWFA Benchmarks & Surveys 07/2020: Programmatic Data & Technology (2020)WFA Benchmarks & Surveys 06/2020: Media Outlook in the COVID-19 CrisisWFA Benchmarks & surveys 06/2020: Shifting from physical to virtual eventsWFA Benchmarks & Surveys 05/2020: Global Marketing Operations 2020WFA Benchmark & Surveys: 05/2020 Client-agency performance evaluations: the agency viewWFA Benchmarks & surveys 05/2020: Calculation methods for social media savingsWFA Benchmarks & surveys 04/2020: Covid-19 global responseCorona Tracker -kysely 4/2020 Suomi ja PohjoismaatWFA Benchmarks & surveys 03/2020: Covid-19 global responseWFA Benchmarks & surveys 02-03/2020: Data ethicsGaming DemystifiedSponsorointibarometri: Yritykset eivät aio lisätä sponsorointiaMainosbarometriMRKTNG-lehti ja e-kirjatHyödyllisiä linkkejä
