WFA Webinaari 26.05.2020: Client-agency performance evaluations: the agency view

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One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

While a lot has been written about agency evaluations from the client’s perspective, there has been little coverage of the agency’s side and their perspective. WFA and Decideware have reached out to 36 agencies who generously shared their experience in relation to client-agency performance evaluation programs.

In this 60-minute webinar, Steven Wales, Chief Revenue Officer, Decideware, shares the headline findings, and answers questions that attendees may have. Presentation includes:

• Current perceptions of agencies about client-agency evaluation programs
• KPIs that agencies value the most, and those that they value the least
• 10 recommendations for successful client-agency performance evaluations

Presentation slides

Webinar recording  (YouTube)

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