WFA Diversity in Media Planning & Buying Guide 1/2022

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Just as important as the messages we put out, is where they show up.

Advertisers’ media planning & buying choices can play a significant role in supporting diversity and inclusion in the mainstream media landscape. And conversely, they can also have, often unintentionally, a negative impact too.

There are clear DEI opportunities for advertisers to consider within their media choices.

The goal of this guide is to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.

Th guide was developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media.

Download the guide here