GARM Global materials: playbooks, whitepapers, guidelines

Global Alliance for Responsible Media – GARM 

GARM on World Federation of Advertisersin, maailmanlaajuisen mainostajien järjestön perustama aloite, jonka tavoitteena on vastata digitaalisen median alustojen haitallisen sisällön haasteeseen ja sen kaupallistamiseen mainonnan kautta.

GARMin tehtävä on toimia foorumina, joka luo ratkaisuja parantamaan läpinäkyvyyttä ja turvallisuutta sekä kuluttajien että mainostajien kannalta. GARMin tavoitteena on saada koko ala toimimaan yhdessä haitallisen sisällön poistamiseksi sosiaalisessa mediassa ja tämä foorumi on paikka, jossa alan toimijat kootaan yhteen työskentelemään aiheen edistämiseksi.

Julkaisemme tällä sivulla hankkeeseen liittyviä WFAn tuottamia ohjeistuksia ja materiaaleja. Jäsenemme voivat ladata materiaalit suoraan aineistolinkeistä, ei-jäsenille materiaalit on saatavilla WFA:n kautta yhteystiedot jättämällä, nämä linkit myös kunkin aineiston yhteydessä.

 

GARM & Ad Net Zero Global Media Sustainability Framework 6/2024

The Global Media Sustainability Framework is a series of voluntary best practice recommendations to help improve the consistency, accuracy, and rigor in how emissions from media are calculated. The Framework is our first release of this level of guidance.

This framework features detailed voluntary recommendations:

  1. Carbon emissions measurement guidance for all six media channels
  2. Carbon emissions formulae for key initial channels of TV, digital and OOH
  3. A common data request form for more efficient data collection from media sellers
  4. A disclosure form for the industry to understand the scope, data rigour and scientific validation of media sustainability solutions providers

The development of the work has been overseen by the GARM Media Sustainability Steer Team, and the Climate Science Expert Group. Together, they have ensured that the recommendations have correspondence to the media industry and the rigors of climate science.

We are excited to mark this milestone together with Ad Net Zero, and we invite you to consider the voluntary framework and its relevance to your company, and its overall sustainability efforts. This work is an outgrowth of WFA’s Media Charter, and sits alongside WFA’s Planet Pledge which encourages marketing to do its part in addressing climate change.

JÄSENILLE: Lataa tästä GARM & Ad Net Zero Global Media Sustainability Framework (6/2024)

Ei-jäsenille: Lataa tästä

 

GARM Generative AI and Metaverse brand safety playbook

Over the last year, the media industry has been abuzz on AI and the Metaverse. As with every new technology, it’s up to many of our media leaders to experiment and learn by doing. As we start to navigate these new innovations, GARM wants to help you navigate these “test and learn” opportunities with safety and suitability in mind. The playbook helps advertisers, agencies, platforms and independent providers consider the brand safety and suitability needs for these two new digital media innovations.

This guide provides foundational education on how these new innovations raise new brand safety and suitability considerations, raises key concerns for the industry, and where relevant highlights best practices and new ways of working to consider within the confines of a campaign.

JÄSENILLE: Lataa tästä GARM Generative AI and Metaverse Playbook (6/2023)

Ei-jäsenille: Lataa tästä

 

 

 

The GARM Sustainability: Action Guide to Reduce Media Greenhouse Gas Emissions

Together with  Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to sustainable media for advertisers.

The guide identifies 10 areas accross planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity. Its goal is to ensure that advertisers and the agencies & tech partners they work with can play their part in meeting the Paris Climate Goals and limiting temperature rise to 1.5 degrees by the end of the century.

This guide consolidates current best practice on media sustainability and has been collated by the GARM Sustainability Steer Team, which brings together brands and industry bodies such as Diageo, Unilever, Procter & Gamble, Mars, L’Oréal, Reckitt, Mastercard, 4A’s, Ad Net Zero, ANA, ISBA, WFA and the Responsible Marketing Agency. Agency holding companies, publishers and data & technology providers have also played a key part in creating the guide.

JÄSENILLE: Lataa tästä GARM Guide to Sustainable Media (6/2023)

Ei-jäsenille: Lataa tästä

 

 

GARM-hankkeen framework-dokumentit

Lataa tästä GARM Adjacency Standards Framework (June 2022)

Lataa tästä GARM Brand Safety Floor Suitability Framework (June 2022)

Ja tältä WFAn sivulta voit lukea lisää globaalin hankkeen edistymisestä.

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