Young Lions Finland winners, announced 11.4.2024. The awards ceremony took place at United Imaginations’ office in Helsinki.
You can see the winning work and the shortlisted work from the links of the titles of each entry below.
The winning teams of the 2024 Young Lions Finland competition are:
DESIGN
Gold & Cannes Young Lions competitions representative
This is a call for help / Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency
Silver
Happy Mind Club / Joel Petzold & Anh Ngo, Great Apes
DIGITAL
Gold & Cannes Young Lions competitions representative
Mood Ring / Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Silver
Access Denied / Lauri Arjas & Erika Danielsson, Kurio
Bronze
Mielingo / Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki
FILM
Gold & Cannes Young Lions competitions representative
Don’t Battle Alone / Elisa Willman & Maria Kirjonen, The Walt Disney Company
Silver
Unfriendly thoughts / Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Honorary Mention
New Record / Marianne Mannila & Suvi Österman, Genero
MARKETERS
Gold & Cannes Young Lions competitions representative
Mielibonus / Vilja Turunen & Nelli Pajuharju, SOK
MEDIA
Gold & Cannes Young Lions competitions representative
Unwrap your mental health / Jenny Kettunen & Emma Koukonen, Havas Helsinki
Bronze
Calling Attention / Elina Lehtinen & Iiris Tolonen, Toinen PHD
Honorary Mention
one for you, one for me / Dimitri Eskelinen & Ignacio Guerrero, Shook Digital
Honorary Mention
In line for help / Malin Hertsberg & Emma Juureva, Valve Branding Oy
PR
Gold & Cannes Young Lions competitions representative
Suicide Room / Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Silver
Youth Mental Health Investment Account / Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency
Bronze
Please hold / Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
Honorary Mention
MENTAL HEALTH PACKAGE – prepared for life from the first cry / Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy
Gold & Cannes Young Lions competitions representative
Subtle Signs / Eevi Kolinen & Emilia Nordgren, SEK Part of GREY
Silver
The Smiling Girl / Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Honorary Mention
Heroes Are Human Beings As Well / Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki
Honorary Mention
Inconvenience / Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki
Photos: Janne Pappila
Announcing the entries chosen to shortlist on Friday 15 April, 2024:
DESIGN
This is a call for help: Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency
Happy Mind Club: Joel Petzold & Anh Ngo, Great Apes
DIGITAL
please, pick up: Eetu Häkkilä & Emma Westerman, hasan & partners
Mood Ring: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Mielingo: Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki
Mind Premium®: Rosa Seppälä & Riikka Lahti, Aller Media oy
Access Denied: Lauri Arjas & Erika Danielsson, Kurio
Category sponsor:
FILM
New Record: Marianne Mannila & Suvi Österman, Genero
Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot & Okko Käyhkö, Pictures Helsinki
Unfriendly thoughts: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
One swipe can save a life: Arttu Päivinen & Tuisku Nieminen, MySome Oy
Don’t Battle Alone: Elisa Willman & Maria Kirjonen, The Walt Disney Company
MARKETERS
Embrace the Pain: Santeri Sirén & Toivo Pekonen, Elisa Oyj
Mielibonus: Vilja Turunen & Nelli Pajuharju, SOK
Category sponsor:
MEDIA
Dear other side,: Jon Ketola & Baturay Daltaban, GroupM Finland
Calling Attention: Elina Lehtinen & Iiris Tolonen, Toinen PHD
one for you, one for me: Dimitri Eskelinen& Ignacio Guerrero, Shook Digital
In line for help: Malin Hertsberg & Emma Juureva, Valve Branding Oy
Unwrap your mental health: Jenny Kettunen & Emma Koukonen, Havas Helsinki
Category sponsor:
PR
Youth Mental Health Investment Account: Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency
Suicide Room: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Please hold: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
MENTAL HEALTH PACKAGE – prepared for life from the first cry: Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy
Call of Life: Carita Karlsson & Pauli Piippo-Pinho, Miltton Oy
Turning Mieli visible: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki
The Missed Call: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
Inconvenience: Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki
Subtle Signs: Eevi Kolinen & Emilia Nordgren, SEK Part of GREY
The Smiling Girl: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Category sponsor:
Congratulations on all shortlisted teams! They will be contacted by email with information about the following steps on the competition and about the Awards Ceremony.