Collect data across all your digital channels thanks to gamification
The game as a way to collect data, improve customer knowledge and acquire leads
Qualifio enables large brands and media to engage audiences across digital channels via 50+ templated interactive formats (quizzes, contests, surveys, tests, animated games, etc.). With stringent adherence to the GDPR, the platform allows the collection of rich first-party data that can be pushed to a client’s wider technologies for data enrichment. The SaaS platform is currently used by more than 400 clients across Europe.
Gamified content has several advantages, such as:
- Collecting qualitative data;
- Boosting user engagement;
- Building audience loyalty;
- Improving your brand visibility;
- Generating leads;
- Converting users into customers;
Nestlé managed to collect and segment 100 000+ new profiles in one year
“Qualifio is our main source of data. It has transformed the way we interact with our audiences. Our teams create interactive campaigns in minutes, which provide us with quality information directly pushed into our CRM system. Last year, we collected 100 000+ segmented profiles within 20 of our brands.”
Jérôme Camurani, Personalised Consumer Experience Manager @NESTLE
See how the platform works
Select from over 50 formats and customise your campaign, no technical skills required.
Publish your campaign in one click on your websites, mobile apps, social networks or dedicated minisite.
Run GDPR-compliant data collection campaigns thanks to a set of dedicated features
Visualise your campaigns statistics and send your data to your marketing & data tools (CRM, DMP, SSO, email, automation, Analytics, etc.)
What we offer to Marketing Finland members
Here is what will be included in your licence:
- 50+ campaign types, 100% customisable;
- Unlimited campaign creation;
- Campaign creation in 41 languages (Finnish, Swedish, Danish, Norwegian, Dutch, etc.);
- Access to several modules: statistics per campaign, global stats, integrated CRM, etc.
- Centralised module for opt-ins & consent management;
- Unlimited data collection: the data collected is all yours (hosted in Europe);
- GDPR Toolbox: set of dedicated features to collect data in full compliance with GDPR;
- White label: no Qualifio logo in your campaigns;
As a member of Marketing Finland, you’ll get as extra:
- A free account setup;
- A free end-user training with personalised examples;
- A free onboarding check.
Let the game begin! How to get started?
Get in contact with Gilles Lenaerts, Area Manager for the Nordics at Qualifio, and see how quickly create and launch your upcoming campaigns.
With headquarters in Belgium and offices across Europe, Qualifio enables large brands and media to engage audiences across digital channels via 50+ templated interactive formats (quizzes, contests, surveys, tests, animated games, etc.). With stringent adherence to the GDPR, the platform allows the collection of rich first-party data that can be pushed to a client’s wider technologies for data enrichment. More than 400 clients currently use Qualifio across Europe. For more information, visit our website.