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Europe’s next major piece of privacy legislation, the ePrivacy Regulation, is expected to have a significant impact on the way advertisers and their partners collect data for online advertising. After more than 3 years of political discussions, the Regulation has still not been finalised, leaving many advertisers uncertain about what the future holds for cookies, pixels and other types of tracker.
In this webinar, Catherine Armitage, Director of Digital Policy, WFA, gives an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term. In addition Pierre Bouygues, EU Public Affairs Manager, L’Oréal, offers his perspective, as well as jointly presenting ongoing advocacy and outreach work WFA has been doing on the file in Brussels and expected next steps for 2020.