Join Michaël Boumendil, President of Sixième Son, to learn why sonic branding is urgent and what you need to do to successfully launch your sonic brand. Can your audience recognize you with their eyes closed? The ability to stand out and establish a relationship with consumers is key to a brand’s success. But in our changing world, especially in today’s crisis, a brand needs every tool accomplish this. The advantage of sound is that it can support a brand across all audio-enabled touch points, particularly in the digital and voice-activated realm. The challenge is to design an identifiable sonic signature; a sound that expresses brand values, personality and provides the right impact. With an experienced partner and expertise, brands can understand how to navigate sound as a brand tool.