The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.
This interactive webinar features Anheuser-Busch InBev (draftLine), The Observatory International and WFA discussing global trends in creative in-housing.
Rob Foster, Senior Consultant at The Observatory International, shares an overview of our recent joint study on global in-housing trends, debunk some myths and help WFA members understand the practicalities of building and running a successful in-house agency
Tracy Stallard, Global VP of draftLine (AB InBev’s in-house agency), shares on the journey of their 550 people strong global in-house agency that is driven by the need to be closer to the customer and produce a lot more content in an agile, constant “test and learn” mode. She also shines a light on how draftLine has helped to breakdown the silo’s of their media and content practices to unify its marketing in ways it hadn’t beforehand.
The full WFA report on “Global Trends in Creative In-Housing”
Webinar recording (YouTube)