WFA Webinaari 26.1.2021: Digital media and the demise of identity

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The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.

Few people are as close to the issues as Ari Paparo, current CEO at Beeswax and former product leader at DoubleClick, Google and Appnexus.

View this discussion between Ari and Gerry D’Angelo, VP Global Media at P&G to consider what the collective crunch in identity issues mean for global advertisers this year and how you can react.

Webinar recording (YouTube)