Eväitä ja ajatuksia toimivaan kumppanuuteen 2020Tämä on vain jäsenillemme tarkoitettu sisältöä Jos olet jo jäsen, kirjaudu portaaliin ja ja tule sieltä löytyvän linkin kautta. Näin tunnistamme sinut evästeen avulla.Markkinoinnin työkalupakkiJäsenedutOhjeet ja suositukset / Guides and recommendationsKilpailu- ja kuluttajaviraston ohjeistuskirje 8/2022: Kuluttaja-asiamies toivoo yhteistyötä vastuullisen ympäristömarkkinoinnin edistämiseksiEACA Digital Markets Act DMA Impact on Agencies 4/2022WFA Global Guidance on Environmental Claims 4/2022WFA Playbook for advertisers: The First 100 Days of a Marketing Capability Leader, 3/2022WFA Media Contract Guidance for advertisers: Global Best Practice, 2/2022WFA Diversity in Media Planning & Buying Guide 1/2022WFA Diversity & Representation: Guide to potential areas for bias in the creative process 2021EACA D&I in Brand Safety Guide for agencies 12/2021Media Auditing guidelines 11/2021, EACAPING Helsingin työkalupakki somessa maalittamisen kohteeksi joutuneille 10/2021Traficomin ja tietosuojavaltuutetun ohje evästekäytäntöihin 9/2021Mediaseurannan kilpailuttajan opas, 02/2021WFA Food Marketing to Kids – Heatmap 07/2020WFA Reports & Whitepapers 07/2020: European Commission plans to tackle green claims in advertisingWFA Project Spring 07/2020 for marketing procurementOhjeita ohjelmalliseen ostamiseenOhjeita toimistokilpailutukseenTarjouspyyntöpohja kilpailutuksiin 2021BriefmallejaEväitä ja ajatuksia toimivaan kumppanuuteen 2020Ohjeita tuotantoyhtiöiden kilpailutukseenViestinnän ostajan opas 2020Markkinointisuunnitelman työpohja 2021Markkinointibudjetin suunnittelun mallipohja (B2B) 2021Gaming DemystifiedOhjeet bloggaajalle mainonnan tunnistettavuudesta blogeissaOhje media-auditoijan valintaanSuositus mediatunnuslukujen käyttöönSosiaalisen median ohjeita työntekijälleOhje viestintään sosiaalisessa mediassa – ValioFacebook-kilpailutGDPR-muistilista markkinoijalleWFA GDPR guide for marketers 09/2017Vaikuttajamarkkinointi / Influencer MarketingWebinaari 17.3.2022 Kyberturvallisuus vaikuttajamarkkinoijilleOhjeistus vaikuttajille 3/2022: Kuinka viestiä vastuullisesti Ukrainan sodasta?Guidance for Influencers 3/2022: How to communicate responsibly about the war in UkraineVaikuta hyvin – ohjeet vaikuttajamarkkinointiin 3/2021WFA: Vaikuttajamarkkinoinnin sääntely avainmarkkina-alueilla 1/2021 / Influencer Marketing Regulations in key markets 1/2021Muistilista: Vaikuttajamarkkinoinnin sopimusten laadinta 3/2021SopimusmallitMainostoimistosopimusMediatoimistosopimusMainoselokuvasopimusTekijänoikeuksien käyttöoikeussopimusTekijänoikeuksien luovutussopimusMainosvalokuvasopimusSponsorointisopimusPainotyösopimusWebinaaritallenteet / Webinar recordingsWFA webinar 03.10.2022 Inclusive Marketing - Why representation matters to your customers and your brandWFA webinar 30.9.2022: Spotlight - Consumer insights through a diversity and inclusion lensWFA Webinar 9.6.2022: Spotlight – Counting the (Carbon) CostWFA Webinar 19.05.2022: Dark Patterns and Advertising RegulationWFA Webinar 18.5.2022: Spotlight – Effective financial management – a focus on influencer marketing, PR and socialWFA Webinar 19.04.2022: Spotlight – Social Commerce: Taking the high street to the social feedWFA Webinar 15.3.2022: Spotlight – Media Contract Guidance Webinar – Global Best PracticeWFA Webinar 9.2.2022 Spotlight: Navigating global media demand and pricing – 2022, 2023 & beyondWFA Webinar 4.2.2022: Spotlight – The Media Shift – Anticipating the Media World of TomorrowWFA Webinar 28.1.2022: Spotlight Shift – A Marketing Re-thinkWFA Webinar 25.1.2022 Diversity & Representation in Media: Ensuring media choices supports inclusionWFA Webinar 25.1.2022: Spotlight – Reversing the decline in advertising effectivenessWFA Webinar 20.1.2022: Spotlight – The Rise of Chinese brands – Why is it important for businesses in and outside of ChinaWFA Webinar 18.1.2022: Spotlight – Marketing in the MetaverseWFA Webinar 13.1.2022 Spotlight: Sustainable storytelling – what are you scared of?WFA Webinar 7.12.2021: Spotlight Global Production – 2021 and beyondWFA Webinar 1.12.2021: Planet Pledge Spotlight: COP26WFA Fireside chat 1.12.2021: Paying Attention to the Long and ShortEACA Exclusive Session on the Global DEI Census results for agencies 17.11.2021WFA Webinar 15.11.2021: Spotlight – Gaming Demystified 2021WFA Webinar 14.10.2021: Economist Impact presents The World Ahead 2022EACA’s Exclusive Session for agencies 7.9.2021: “The Future of Work”WFA Webinar 8.7.2021: The EU Digital Services Act and Digital Markets Act – opportunities and challenges for the EU digital advertising marketWFA Webinar 30.6.2021 Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyondWFA Webinar 18.6.2021 Spotlight on marketing and sustainability: bridging the gaps around the worldWFA Spotlight Webinar 11.6.2021: Preparing for digital media’s privacy-first futureWFA Spotlight Webinar 26.5.2021: Diversity & Inclusion in the Production LandscapeEACA Webinar for Agencies 26.5.2021: ”How to Negotiate with Procurement” by Tom KinnairdWFA Spotight Webinar 6.4.2021: Building Your Brand in an eCommerce Environment, Part 2WFA Webinaari 18.3.2021: #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?WFA Spotlight Webinar 24.2.2021: Brand Building in Uncertain Times, Part 1WFA Spotlight Webinaari 23.2.2021: How to win the hearts of Gen Z in 2021WFA Webinaari 09.02.2021: Shortcutting your marketing transformationISBA Webinar 08.02.2021: CAN you afford not to be brand conscious – Why responsible advertising mattersWFA Webinaari 2.2.2021: Spotlight – Managing your sponsorship initiatives post-pandemicWFA Webinaari 2.2.2021: Spotlight – Media contract guidance in ChinaWFA Webinaari 28.1.2021: Regulating marketing to kids – five key trends affectingWFA Webinaari 26.1.2021: Digital media and the demise of identityWFA Webinaari 19.1.2021: Spotlight on sustainability around the worldWFA Webinaari 3.12.2020: 10 trends shaping food marketing regulation in 2020WFA Webinaari 25.11.2020: AI & advertising, a consumer perspectiveWFA Webinaari 18.11.2020 Spotlight: Global Trends in Creative In-HousingWFA Webinaari 13.10.2020: Where do great ads thrive?WFA Webinaari 6.10.2020: The Economist presents The World in 2021WFA Webinaari 24.7.2020: Live-streaming & e-commerceWFA Webinaari 10.7.2020: The Low Touch EconomyWFA Webinaari 9.7.2020: Navigating global media pricing in 2020WFA Webinaari 26.6.2020: An introduction to the offshore market for creative productionWFA Webinaari 3.6.2020: Global Marketing Operations in 2020WFA Webinaari 26.05.2020: Client-agency performance evaluations: the agency viewWFA Webinaari 20.5.2020: In search of the unicorn marketerWFA Webinaari 14.5.2020: How transcreation can give a local edge to global messagesWFA Webinaari 13.5.2020: The case for greater diversity and inclusion in marketingWFA Webinaari 13.5.2020: Crisis Clinic – Managing your agencies during and after the COVID-19 crisisWFA Webinaari 11.5.2020: Regulating illegal and harmful content: what does it mean for advertisers?WFA Webinaari 8.5.2020: Data safety and risk, benchmarking approaches across the industryWFA Webinaari 7.5.2020 TikTok’s approach to privacy and securityWFA Webinaari 7.5.2020: A Cross Media Measurement Technical ProposalWFA Webinaari 6.5.2020: A Marketer’s guide to digital ad fraudWFA Webinaari 04.05.2020: Customer Experience in the New NormalWFA & Google Q&A session 27.4.2020 on advertiser verificationWFA Webinaari 23.4.2020: The evolution of digital standardsRelatable Webinaari 22.04.2020: How to make influencer marketing your most profitable marketing channelWFA Webinaari 20.4.2020: The EU Pledge – a practical guide for marketersWFA Webinaari 17.4.2020: Better sponsorship outcomes through better category managementWFA Webinaari 8.4.2020: Mind the gap – Video advertising reach in the age of increasing media fragmentationSixième Son Webinaari 7.4.2020: The power of audiobrandingWFA Webinaari 1.4.2020: How advertising lost sight of creativity and what to do about itWFA Webinaari 26.3.2020: Sponsorship and experiential marketing during COVID-19WFA Webinaari 20.3.2020: Making the most of Dynamic Creative Optimisation (DCO)WFA Webinaari 12.3.2020: The Responsible Marketing Pact – Against minors’ exposure to alcoholQualifio Webinaari 3.3.2020: How do FMCG brands use game mechanics to grow knowledge of their shoppers’ community?WFA Webinaari 26.2.2020: The future of cookies and digital advertisingWFA Webinaari 14.1.2020: ePrivacy: what is it and what does it mean for advertisers?WFA Webinaari 29.11.2019: Asia as a market / Aasia markkina-alueenaWFA Webinaari 17.12.2018: Influencer marketing presentation by WFA and EASAWFA Webinaari 10.10.2019: Gaming Demystified – Unlocking brand growth opportunities in video gamingWill Hall: Voice and the Thin LayerTutkimukset, benchmarking, kyselyt / Reasearch, benchmarks, surveysCannes Lions - The LIONS Creativity Report 2022WFA Reports and whitepapers: Clients and Creativity 8/2022WFA Reports & Whitepapers: Agency Roster Transformation 7/2022WFA: The Global DEI Charter for Change 6/2022WFA GARM: 3 Years of Progress, 06/2022WFA Benchmarks & Surveys: The future of insights and marketing effectiveness 3/2022WFA Outlook 2022 – an industry-wide view on how media prices are forecast to evolve globallyWFA Benchmarks & surveys 9.12.2021: The Global DEI CensusVaikuttajamarkkinoinnin pulssikysely 2021YouGov white paper 10/2020: Gaming and Esports: The Next GenerationWFA Benchmarks & Surveys 09/2020: Global Trends in Creative In-HousingWFA Benchmarks & Surveys 07/2020: Agency barterWFA Benchmarks & Surveys 07/2020: Programmatic Data & Technology (2020)WFA Benchmarks & Surveys 06/2020: Media Outlook in the COVID-19 CrisisWFA Benchmarks & surveys 06/2020: Shifting from physical to virtual eventsWFA Benchmarks & Surveys 05/2020: Global Marketing Operations 2020WFA Benchmark & Surveys: 05/2020 Client-agency performance evaluations: the agency viewWFA Benchmarks & surveys 05/2020: Calculation methods for social media savingsWFA Benchmarks & surveys 04/2020: Covid-19 global responseCorona Tracker -kysely 4/2020 Suomi ja PohjoismaatWFA Benchmarks & surveys 03/2020: Covid-19 global responseWFA Benchmarks & surveys 02-03/2020: Data ethicsGaming DemystifiedSponsorointibarometri: Yritykset eivät aio lisätä sponsorointiaMainosbarometriMRKTNG-lehti ja e-kirjatHyödyllisiä linkkejä
