Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?
In this second of a 2-part series on Brand Building, Pablo Gomez, Chief Digital Officer and Media Lead – Insights Division, Kantar NASEAP, shared:
- the current trends with the eCommerce landscape
- highlighted the challenges and opportunities for brands and
- shared how Marketers might stand out from the pack
Webinar recording for Part I: Building Your Brand in uncertain times (Feb 24)