WFA Spotight Webinar 6.4.2021: Building Your Brand in an eCommerce Environment, Part 2

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Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?

In this second of a 2-part series on Brand Building, Pablo Gomez, Chief Digital Officer and Media Lead – Insights Division, Kantar NASEAP, shared:

  • the current trends with the eCommerce landscape
  • highlighted the challenges and opportunities for brands and
  • shared how Marketers might stand out from the pack







Download presentation slides 

Webinar recording (YouTube)

Webinar recording for Part I: Building Your Brand in uncertain times (Feb 24)