WFA Webinaari 09.02.2021: Shortcutting your marketing transformation

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COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.

This webinar presents a deep-dive on the progress being made by WFA members towards delivering the future-fit marketing organisation in conjunction with our recently published report:

Marketing Transformation – Delivering the future fit organisation.

Nick Broomfield from Dentsu SCHEMA (formerly The Customer Framework), a WFA strategic partner, present the results from this new landmark study involving almost 60 companies.

All members are on a journey towards transformation. This session will help you find some shortcuts along the way.

Presentation slides here.


Webinar recording (YouTube)