Ilmainen webinaaritallenne jäsenille: Qualifio – How do FMCG brands use the game’s mechanics to grow knowledge of their shoppers’ community?
Are you struggling to engage your customers and build loyalty in the long term? Nowadays, marketers from FMCG brands must know who their buyers are and develop direct relationships with them to increase control over their sales and data.
In this webinar, you will learn:
- How Nestlé engaged its audience through interactive marketing;
- How Dr Oetker increased their customers’ loyalty;
- How you can do just the same by using interactivity within your future campaigns.
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