MRKTNG Day 2019

10.-11.9.2019, Merikaapelihalli Helsinki

Buy your ticket See the program

Do good with marketing

47th annual event, since 1972

2 days

600 participants

4 workshops

10 keynote speakers

Case studies

We thank all our partners

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Would you like to have a partnership with our event? How can your company, product or service do good with marketing, and be a part of the day’s program? Interested in partnership of bringing an international or local key note speaker on stage? Please contact: Maarit Aarrekangas, tel. +358 50 435 5613, maarit.aarrekangas@marketingfinland.fi

Watch Our Concept Video

Program 10.9.

Tuesday 10th
8:30	Check-in and Breakfast
9:15	Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland with Our Host Thomas Kolster, Mr. Goodvertising
9:25	Keynote: 10 Tips to delivering Better Marketing Will Gilroy, Director of Policy and Communications, World Federation of Advertisers and Jon Wilkins, Executive Chairman, Karmarama Download presentation Download Brand Nirvana report Download report Putting people first
10:10	Keynote: Bringing Better Marketing to Life through Governance Scott Rosenberg, Senior Director of Global Marketing Operations & Governance, Visa Download presentation
10:50	Keynote: Marketing can be a Force for Positive Gender and Ethnicity Portrayals Belinda Smith, Global Head of Media, Electronic Arts Download presentation
11:30 – 13:00	Lunch and Networking
11:45 - 12:15	Workshop 1: Three P’s of Today’s Marketing - Purpose, Prototyping & PR. Mikko Martikainen, Creative Director and Janne Saarinen, Communications Strategist, SEK @lounge upstairs: book your seat here
12:15 - 12:45	Workshop 2: A practical guide to creating a purpose-driven organization that fuels performance. Rik Haslam, Executive Creative Partner, BrandPie @lounge upstairs: book your seat here
12:15 - 12:45	Bulletin: Data and AI – hot topics right now! What to consider when utilizing and protecting AI-related inventions? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland @main stage  Download presentation
13:00	Keynote: How EY used Purpose to drive Business Performance? Rik Haslam, Executive Creative Partner, BrandPie
13:40	Keynote: Strategic Sonic Branding is Urgent Ella Duda, International Strategy Director, Sixième Son Download presentation
14:20	Keynote: Connecting for a better future – leading with purpose Iris Meijer, CMO Vodafone Business
15:00 - 15:30	Coffee Break
15:30	Keynote: Better Marketers make Better Marketing Mikko Kotila, Near Future Today
16:10	Brand Builder of the Year, announcing the Winner
16:20	Keynote: YouTube Creators - the Next Generation of Media Companies Sonia Hussain, Strategic Partner Manager, YouTube
16:45	Bulletin: Current Situation of Influencer Marketing in Finland Inna-Pirjetta Lahti, Head of Inspiration, CEO, Founder, PING Helsinki and Riikka-Maria Lemminki, Managing Director, Marketing Finland
16:55	Thank you!
17:00 - 19:00	YouTube Creator Meet&Greet for Marketers Panel Discussion with: • Sonia Hussain, Strategic Partner Manager, Creator&Artist Development, YouTube • Satu Laakso, Marketing Director, Berner Oy • James Nikander, Ikigai Events • Stina Varsikko, CEO, Splay One • Kathrin Deter • Wanda Holopainen, The Host of the Panel, Marketing Finland / Double Trouble • Case: Kerttu Jäe, Influencing the Influencers • Case: Ilaripro and Simo Liukkonen: Against Prejudice Live Music by Ylävire book your seat here

Program 11.9.

8:30	Check-in and Breakfast
9:15	Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland
9:25	Our Host Thomas Kolster, Mr. Goodvertising
9:30	Case: How Moomin Brand went through a Value-driven Strategy Change Roleff Kråkström, CEO, Moomin Characters with Jesse Ketonen, Chairman, Nordic Friend Download presentation
10:10	Case: Defining a purpose and acting on it Mari Dunderfelt, Brand & Communications Director, Vaasan Download presentation
10:50	Case: Marketing and Customer Experience – Hen and Egg Margus Schults, Managing Director, Tallink Silja with Eka Ruola, CEO, hasan & partners Download presentation
11:30 – 13:00	Lunch and Networking
11:45 – 12:15	Workshop 3: Sonic Branding - Our Client Strategies Ella Duda, International Strategy Director, Sixième Son @lounge upstairs: book your seat here
12:15 - 12:45	Workshop 4: Enhancing Lead Generation in Videos, new Technology Tapio Haaja, Chief Video Strategist, Videolle and Tuomas Vuori, CEO, Videolle @lounge upstairs: book your seat here
13:05	Case: Inventions and AI. Can AI make inventions and be an inventor? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland Download presentation
13:20	Case: Gigantti’s Two-year Deep Dive into Data – which Marketing Investments had the highest ROI? Sami Särkelä, Digital Marketing Director, Gigantti with Tuomas Matilainen, Customer Success Director, Sellforte Download presentation
13:55	Case: Supporting the World’s Women – UN Women’s Work and Better Marketing Anne Korkiakoski, Vice Chair of UN Women Finland Download presentation
14:30 - 15:00	Coffee Break
15:00	Case Finnair: A good brand does good things – cases of authentic brand actions Johanna Jäkälä, CMO and VP Brand, Marketing & Customer Loyalty, Finnair
15:35	Case: Nobody craves for Sustainable Pizza Antti Isokangas, Corporate Responsibility Officer, Kotipizza Group Download presentation
15:55	Case: Kyrö 3.0 The next Steps of Branding. Mikko Koskinen, One of the Founders and Leads, Kyrö Distillery Company Download presentation
16:30	Thank you!
16:40	After Work with Live Music by Ylävire

Our Guests

Matti	Urmas	Freja Transport & Logistics Oy
Daniela	Berner-Ax	Berner Oy
Christa	Eklund	Berner Oy
Laura	Karhulahti	Berner Oy
Satu	Laakso	Berner Oy
Katriina	Lehtonen	Berner Oy
Rilla	Nummisalo	Berner Oy
Kirsikka	Nyqvist	Berner Oy
Eila	Saari	Berner Oy
Filippa	Savolainen	Berner Oy
Elina	Seppänen	Berner Oy
Kirsti	Vesterinen	Berner Oy
Soile	Kontu-Valkonen	Mapei Oy
Tapani	Mustonen	Kokkolan Halpa-Halli Oy
Kaj	Kiviniemi	Kokkolan Halpa-Halli Oy
Johanna	Saarela	BRP Finland Oy
Margarita	Chirokova	BRP Finland Oy
Annaleena	Aaltovirta	BRP Finland Oy
Pasi	Peteri	BRP Finland Oy
Marianne	Manninen	Valio Oy
Anne	Niemi-Hakala	Markkinointi-instituutti
Kaisa	Kiintonen	Lejos
Carolina	Söderholm	Lejos
Anne	Terimo	HKScan Finland Oy
Ari-Pekka	Soini	Sokotel Oy
Camilla	Holma-Kivikko	Oy Essity Ab
Hanna	Sauroja	Elenia Lämpö Oy
Heidi	Jokisalo	Keskinäinen Vakuutusyhtiö Turva
Hille	Nylander	Suomen Punainen Risti, Veripalvelu
Jani	YLINIVA	BRP Finland Oy
Janne	Hintsala	Nooa Säästöpankki Oy
Juha	Hakala	Kokkolan Halpa-Halli Oy
Kati	Kyllönen	Oy Gustav Paulig Ab
Laura	Vesterholm	Valio Oy
Meri	Vainikka	Tikkurila Group
Minna	Mikkanen	Keskinäinen Vakuutusyhtiö Kaleva
Petri	Telaranta	Heku Oy
Saija	Syväjärvi	Sokotel Oy, Radisson Blu Plaza Hotel
Salla	Lyyra	Orkla Confectionary and Snacks Finland Ab (Orkla Suomi)
Sanna	Pietiäinen	Veikkaus
Soile	Seppälä	Midsona Oy
Tarja	Leponiemi	Sako Oy
Terhi	Hauskamaa	A-lehdet
Tommi	Viitala	Veikkaus
TOMMI	RYTKÖNEN	Renoa Group Oy
Virve	Wright	Kreab Oy
Annika	Stendahl-Viitala	Oy Essity Finland Ab
Laura	Larkas	Oy Essity Finland Ab
Nina	Boström	Oy Essity Finland Ab
Emmi	Venho	Oy Essity Finland Ab
Ilona	Naukkarinen	Oy Essity Finland Ab
Vivi	Orkola	Veikkaus Oy
Outi	Matilainen	Veikkaus Oy
Jere	Pellinen	Veikkaus Oy
Marika	Autio	Veikkaus Oy
Rainer	Lindqvist	Kotipizza Group Oyj
Tomi	Laine	Kotipizza Group Oyj
Johanna	Kuosmanen	Kotipizza Group Oyj
Outi	Itävuo	Aikakausmedia
Heli	Häivälä	Aikakausmedia
Juha	Nuutinen	Sellforte
Anna	Lujanen	Screenforce
Topi	Kanniainen	Netprofile
Marja	Liimatainen	Eversheds Sutherland
Petteri	Häkkänen	Eversheds Sutherland
Santtu	Kottila	MarkkinointiKollektiivi
Ville	Jahn	MarkkinointiKollektiivi
Marica	Thorén	MarkkinointiKollektiivi
Jami	Pankakari	IPG Mediabrands
Tomi	Ronkainen	IROResearch
Vesa	Väisänen	IROResearch
Hannu	Horttana	IROResearch
Sylva	Vahtera	IROResearch
Harri	Kyttälä	IROResearch
Kai	Virtanen	Vere
Antti-Jussi	Tähtinen	Nokian Renkaat Oyj
Sanni	Väinölä	Berner Oy
Riikka	Järvinen	DNA Oyj
Päivi	Puotiniemi	Sanoma Media Finland
Ritva	Lassila	Sanoma Media Finland
Sari	Kotikangas	HSL
Jaana	Lahtinen	SOK Hallintopalvelut ja riskienhallinta
Hanna	Viita	Vapo Oy
Marja	Hakala	Fazer Makeiset
Niclas	Reijonen	Roger Studio Oy
Jaakko	Kievari	Roger Studio Oy
Sami	Akseli	Roger Studio Oy
Satu	Koivulehto	Roger Studio Oy
Viivi	Lehtonen	Roger Studio Oy
Anne	Ruippo	Fiskars Oyj
Nina	Blomqvist	Eezy Osk
Minna	Mäkelä	Eezy Osk
Mia	Tervo	Fortum eNext
Minna	Flink	Digita Oy
Milja	Fromholtz	Altia Oyj
Monica	Isaksson	Altia Oyj
Tiia	Juntunen	Tecinspire Oy
Aki	Kaskirinne	Altia Oyj
Elina	Korhonen	Dagmar Oy
Annette	Kärki	Hammas Hohde Oy
Petri	Matero	Millerlean Oy
Ville	Pesonen	Hammas Hohde Oy
Kirsi	Puntila	Altia Oyj
Kati	Ramm-Schmidt	Altia Oyj
Mika	Raulas	Roger Studio Oy
Stina	Rautala	Altia Oyj
Anne	Riski	Altia Oyj
Sari	Salmela	Altia Oyj
Christian	Wenger	Studio Skaala Oy
Milla	Sorsakivi	Altia Oyj
Turkka	Yli-Hakala	CRM-Service Oy
Tanja	Ylinen	Altia Oyj
Laura	Järnefelt	Kyrö Distillery Company
Tuomas	Airisto	Sanoma Oyj
Pirjetta	Laine	Suomen Standardisoimisliitto SFS ry
Elina	Manner	Adform
Anssi	Rantanen	Growth Tribe Finland Oy
Piritta	Seppälä	Viestintä-Piritta Oy
Jukka	Veteläinen	Oy Carat Finland Ab
Kirsi	Mettälä	Plan International Finland
Minna	Lönnqvist	Colosseum Dental
Emmi	Jyly	Orkla Confectionery & Snacks Finland Ab
Virva	Äimälä	Wärtsilä Oyj Abp
Marianna	Vento	Wärtsilä Oyj Abp
Riina	Aho	RadioMedia
Antti	Keränen	Sentica Partners Oy
Susanna	Heikkinen	Suomen alkoholijuomakauppayhdistys SAJK
Jaakko	Rauramo	EJR Invest
Tatu	Lehmusto	AKK Sports Oy
Sallamaari	Muhonen	Netprofile Finland
Sanna	Laakkio	MARK Suomen Markkinointiliitto
Anja	Peltonen	Kilpailu- ja kuluttajavirasto
Samil A.	Aledin	Branded Life Oy
Petra	Tarjanne	Työ- ja elinkeinoministeriö
Tuomo	Luoma	TRethink Group
Heikki	Lehmusto	Boardman Oy
Tomi	Härmä	Media Metrics Finland Oy
Tarja	Virmala	MTL ry
Juha-Pekka	Louhelainen	Louhelainen Company Oy
Ritva	Hanski-Pitkäkoski	Makes ry
Rainer	Oesch	Helsingin yliopisto
Antti	Korpiniemi	Berner Oy
Leena	Puntila	Namoco Oy
Inna-Pirjetta	Lahti	PING Helsinki
Risto	Oksanen	Sponsorointi & Tapahtumamarkkinointi ry
Siim	Salme	Klienditugi OÜ
Sirpa	Kirjonen	Sanomalehtien Liitto
Outi	Rekola	MTV Oy
Pepe	Teirikari	Pohjantähti-Elokuva Oy
Katri	Soramäki	Grafia
Katri	Väänänen	Kilpailu- ja kuluttajavirasto
Mikko	Hoikka	Aikakausmedia
Taina	Mäntylä	KKV
Anna	Lauttamus-Kauppila	PRH
Kaisa	Ala-Laurila	A-lehdet
Terhi	Hauskamaa	A-lehdet
Mira	Kaslin	Huoneistokeskus
Aki	Keskitalo	Folks Hotels
Jani	Ruponen	Folks Hotels
Lauri	Sipilä	Pro-Source
Joel	Hypèn	Siro Creative Oy
Ninnu	Turunen	Siro Creative Oy
Eeva	Jousi	Siro Creative Oy
Jukka	Karhula	Siro Creative Oy
Wille	Wilenius	Bulevardin Viestintä OÜ
Veera	Nurmenniemi	Suomen UN Women
Elina	Nikulainen	Suomen UN Women
Henna	Husso	Suomen UN Women
Anssi	Lindkvist	Videolle
Tiina	Viljanen	Mainostoimisto Ilme Oy
Joona	Kallinen	Mainostoimisto Ilme Oy
Riikka	Järvinen	DNA Oyj
Katariina	Ikävalko	DNA Oyj
Jenni	Ruohisto-Saari	DNA Oyj
Petra	Kakkola	DNA Oyj
Jenni	Eikrem	Wavin Finland Oy
Taru	Hirvonen	Autosalpa Oy
Annina	Haronoja	Alma Talent Oy
Elina	Isotalo	Penope Oy
Anne	Aikala	Superskills Oy
Simo	Alaruikka	Cambio Solutions Ky
Asta	Anttila
Jussi	Armanto	Salico Oy
Maria	Falcken	Superskills Oy
Laura	Frisk	DNA Oyj
Pia	Grahn	REGI RESEARCH & STRATEGI
Anna	Jalas-Karjalainen	Valio Oy
Sari	Kaikkonen	Oiva Partners
Mervi	Karvo	Markkinointi-instituutti
Laura	Kittelä	Pajulahti Olympic Training Center
Sanna	Kuosa	Valio Oy
Arto	Lahti	Aalto University Executive Education Oy
Outi	Lindberg	Valio Oy
Audrey	Meunier-Valkonen	Valio Oy
Anne	Niemi-Hakala	Markkinointi-Instituutin Kannatusyhdistys ry
Eliisa	Rajasaari	BTI Studios
Jaakko	Rauramo	ERJ Invest
Eveliina	Räisänen	Valio Oy
Henna	Salenius	Marketing Finland ry
Anneli	Seitsonen-Ceder	Marketing Finland ry
Eva	Kohone	KASKI Creative Agency
Lars	Bakkegaard	Freja Transport & Logistics Oy
Mia	Boström	Oy Dagmar Ab
Laura	Elomaa	Danske Bank A/S, Suomen sivuliike
Pia	Hakola	Liana Technologies
Jaana	Hirsikangas	Suomen UN Women ry
Marie	Holmstedt	Renoa Group Oy
Annika	Holmsten	Viking Line Abp
Maria	Jernström	OP Osuuskunta
Topias	Kalliokoski	Renoa Group Oy
Mari	Kankaanranta	Wärtsilä Oyj Abp
Outi	Karppanen	Mediatoimisto Voitto Tiimi Oy
Terttu	Keskinen-Rönkkö	Stopteltat Oy
Elina	Kukkonen	Alma Media Suomi Oy
Ville	Kupila	Renoa Group Oy
Jarkko	Kurvinen	Plutoni Oy
Sara	la Fountain	Sara la Fountain
Anne	Laitinen	Redland Oy
Terhi	Leiniö	Kalliola-konserni
Jarmo	Lipiäinen	Omnicom Media Group Finland Oy
Jaana	Loipponen	Lahden ammattikorkeakoulu Oy
Jaakko	Luttinen	Renoa Group Oy
Minna	Lyyra	Treston Oy
Alexandra	Maksheeva	Lahden ammattikorkeakoulu Oy
Mari	Masalin	Redland Oy
Akseli	Matila	Liana Technologies
Kristiina	Meltovaara	Lahden ammattikorkeakoulu Oy
Teemu	Neiglick	Omnicom Media Group Finland Oy
Jani	Nummela	Adventure Club
Maarit	Nykänen	Otavamedia Oy
Johanna	Pekari	Oy Dagmar Ab
Eveliina	Päiväniemi	Lumon Oy
Ulrik	Rasmussen	Freja Transport & Logistics Oy
Juha	Rönkkö	Stopteltat Oy
Noora	Salmelainen	Altia Oyj
Linnea	Sulkanen	Lahden ammattikorkeakoulu Oy
Raisa	Summanen	Oy Dagmar Ab
Nanna	Timonen	Markkinointiviestintätoimisto Kuulu Oy
Katariina	Uljas-Ahl	Oy Dagmar Ab
Lauri	Unelius	Griippi Oy
Julia	Urmas	Freja Transport & Logistics Oy
Aleksi	Urmas	Freja Transport & Logistics Oy
Hanna	Vihervuori	PAINOTALO PLUS DIGITAL
Joanna	Vihtonen	Lahden ammattikorkeakoulu Oy
Jasmiini	Vikström	Oy Dagmar Ab
Sade	Yrjölä	Oy Dagmar Ab
Minna	Lyyra	Freja Transport & Logistics Oy

Our Speakers

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MRKTNG Day 10.-11.9.2019

DO GOOD WITH MARKETING

Arriving

Kaapelitehdas, Tallberginkatu 1, 00180 Helsinki
Entrance M1, from the side of Tammasaarenlaituri to access Merikaapelihalli

Metro: Ruoholahti (600 meters)
Tram: 8 (stop Kaapelitehdas)

Arriving with public transportation

Map of location

Accessibility

There is a ramp at the main entrance, leading access to Merikaapelihalli

Taxiservice

Kovanen organized taxi stand near the entrance at Tammasaarenlaituri.

Kovanen and FixuTaxi at your service.

Parking

Kaapelitehdas is a private area, in the inner court there are 8 parking places which are chargeable 24 hours a day, and 2 disabled parking spaces. Free disabled parking is only allowed on these marked places with specific timing. Around the Kaapelitehdas area there are general chargeable parking spaces provided by the City of Helsinki. There are several payment options on their parking machines. At Shopping Center Ruoholahti there are about 1500 chargeable parking spaces.