10.-11.9.2019, Merikaapelihalli Helsinki
Would you like to have a partnership with our event? How can your company, product or service do good with marketing, and be a part of the day’s program? Interested in partnership of bringing an international or local key note speaker on stage? Please contact: Maarit Aarrekangas, tel. +358 50 435 5613, maarit.aarrekangas@marketingfinland.fi
| Tuesday 10th | |
|---|---|
| 8:30 | Check-in and Breakfast |
| 9:15 | Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland with Our Host Thomas Kolster, Mr. Goodvertising |
| 9:25 | Keynote: 10 Tips to delivering Better Marketing Will Gilroy, Director of Policy and Communications, World Federation of Advertisers and Jon Wilkins, Executive Chairman, Karmarama Download presentation Download Brand Nirvana report Download report Putting people first |
| 10:10 | Keynote: Bringing Better Marketing to Life through Governance Scott Rosenberg, Senior Director of Global Marketing Operations & Governance, Visa Download presentation |
| 10:50 | Keynote: Marketing can be a Force for Positive Gender and Ethnicity Portrayals Belinda Smith, Global Head of Media, Electronic Arts Download presentation |
| 11:30 – 13:00 | Lunch and Networking |
| 11:45 - 12:15 | Workshop 1: Three P’s of Today’s Marketing - Purpose, Prototyping & PR. Mikko Martikainen, Creative Director and Janne Saarinen, Communications Strategist, SEK @lounge upstairs: book your seat here |
| 12:15 - 12:45 | Workshop 2: A practical guide to creating a purpose-driven organization that fuels performance. Rik Haslam, Executive Creative Partner, BrandPie @lounge upstairs: book your seat here |
| 12:15 - 12:45 | Bulletin: Data and AI – hot topics right now! What to consider when utilizing and protecting AI-related inventions? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland @main stage
Download presentation |
| 13:00 | Keynote: How EY used Purpose to drive Business Performance? Rik Haslam, Executive Creative Partner, BrandPie |
| 13:40 | Keynote: Strategic Sonic Branding is Urgent Ella Duda, International Strategy Director, Sixième Son Download presentation |
| 14:20 | Keynote: Connecting for a better future – leading with purpose Iris Meijer, CMO Vodafone Business |
| 15:00 - 15:30 | Coffee Break |
| 15:30 | Keynote: Better Marketers make Better Marketing Mikko Kotila, Near Future Today |
| 16:10 | Brand Builder of the Year, announcing the Winner |
| 16:20 | Keynote: YouTube Creators - the Next Generation of Media Companies Sonia Hussain, Strategic Partner Manager, YouTube |
| 16:45 | Bulletin: Current Situation of Influencer Marketing in Finland Inna-Pirjetta Lahti, Head of Inspiration, CEO, Founder, PING Helsinki and Riikka-Maria Lemminki, Managing Director, Marketing Finland |
| 16:55 | Thank you! |
| 17:00 - 19:00 | YouTube Creator Meet&Greet for Marketers Panel Discussion with: • Sonia Hussain, Strategic Partner Manager, Creator&Artist Development, YouTube • Satu Laakso, Marketing Director, Berner Oy • James Nikander, Ikigai Events • Stina Varsikko, CEO, Splay One • Kathrin Deter • Wanda Holopainen, The Host of the Panel, Marketing Finland / Double Trouble • Case: Kerttu Jäe, Influencing the Influencers • Case: Ilaripro and Simo Liukkonen: Against Prejudice Live Music by Ylävire book your seat here |
| 8:30 | Check-in and Breakfast |
| 9:15 | Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland |
| 9:25 | Our Host Thomas Kolster, Mr. Goodvertising |
| 9:30 | Case: How Moomin Brand went through a Value-driven Strategy Change Roleff Kråkström, CEO, Moomin Characters with Jesse Ketonen, Chairman, Nordic Friend Download presentation |
| 10:10 | Case: Defining a purpose and acting on it Mari Dunderfelt, Brand & Communications Director, Vaasan Download presentation |
| 10:50 | Case: Marketing and Customer Experience – Hen and Egg Margus Schults, Managing Director, Tallink Silja with Eka Ruola, CEO, hasan & partners Download presentation |
| 11:30 – 13:00 | Lunch and Networking |
| 11:45 – 12:15 | Workshop 3: Sonic Branding - Our Client Strategies Ella Duda, International Strategy Director, Sixième Son @lounge upstairs: book your seat here |
| 12:15 - 12:45 | Workshop 4: Enhancing Lead Generation in Videos, new Technology Tapio Haaja, Chief Video Strategist, Videolle and Tuomas Vuori, CEO, Videolle @lounge upstairs: book your seat here |
| 13:05 | Case: Inventions and AI. Can AI make inventions and be an inventor? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland Download presentation |
| 13:20 | Case: Gigantti’s Two-year Deep Dive into Data – which Marketing Investments had the highest ROI? Sami Särkelä, Digital Marketing Director, Gigantti with Tuomas Matilainen, Customer Success Director, Sellforte Download presentation |
| 13:55 | Case: Supporting the World’s Women – UN Women’s Work and Better Marketing Anne Korkiakoski, Vice Chair of UN Women Finland Download presentation |
| 14:30 - 15:00 | Coffee Break |
| 15:00 | Case Finnair: A good brand does good things – cases of authentic brand actions Johanna Jäkälä, CMO and VP Brand, Marketing & Customer Loyalty, Finnair |
| 15:35 | Case: Nobody craves for Sustainable Pizza Antti Isokangas, Corporate Responsibility Officer, Kotipizza Group Download presentation |
| 15:55 | Case: Kyrö 3.0 The next Steps of Branding. Mikko Koskinen, One of the Founders and Leads, Kyrö Distillery Company Download presentation |
| 16:30 | Thank you! |
| 16:40 | After Work with Live Music by Ylävire |
| Matti | Urmas | Freja Transport & Logistics Oy |
| Daniela | Berner-Ax | Berner Oy |
| Christa | Eklund | Berner Oy |
| Laura | Karhulahti | Berner Oy |
| Satu | Laakso | Berner Oy |
| Katriina | Lehtonen | Berner Oy |
| Rilla | Nummisalo | Berner Oy |
| Kirsikka | Nyqvist | Berner Oy |
| Eila | Saari | Berner Oy |
| Filippa | Savolainen | Berner Oy |
| Elina | Seppänen | Berner Oy |
| Kirsti | Vesterinen | Berner Oy |
| Soile | Kontu-Valkonen | Mapei Oy |
| Tapani | Mustonen | Kokkolan Halpa-Halli Oy |
| Kaj | Kiviniemi | Kokkolan Halpa-Halli Oy |
| Johanna | Saarela | BRP Finland Oy |
| Margarita | Chirokova | BRP Finland Oy |
| Annaleena | Aaltovirta | BRP Finland Oy |
| Pasi | Peteri | BRP Finland Oy |
| Marianne | Manninen | Valio Oy |
| Anne | Niemi-Hakala | Markkinointi-instituutti |
| Kaisa | Kiintonen | Lejos |
| Carolina | Söderholm | Lejos |
| Anne | Terimo | HKScan Finland Oy |
| Ari-Pekka | Soini | Sokotel Oy |
| Camilla | Holma-Kivikko | Oy Essity Ab |
| Hanna | Sauroja | Elenia Lämpö Oy |
| Heidi | Jokisalo | Keskinäinen Vakuutusyhtiö Turva |
| Hille | Nylander | Suomen Punainen Risti, Veripalvelu |
| Jani | YLINIVA | BRP Finland Oy |
| Janne | Hintsala | Nooa Säästöpankki Oy |
| Juha | Hakala | Kokkolan Halpa-Halli Oy |
| Kati | Kyllönen | Oy Gustav Paulig Ab |
| Laura | Vesterholm | Valio Oy |
| Meri | Vainikka | Tikkurila Group |
| Minna | Mikkanen | Keskinäinen Vakuutusyhtiö Kaleva |
| Petri | Telaranta | Heku Oy |
| Saija | Syväjärvi | Sokotel Oy, Radisson Blu Plaza Hotel |
| Salla | Lyyra | Orkla Confectionary and Snacks Finland Ab (Orkla Suomi) |
| Sanna | Pietiäinen | Veikkaus |
| Soile | Seppälä | Midsona Oy |
| Tarja | Leponiemi | Sako Oy |
| Terhi | Hauskamaa | A-lehdet |
| Tommi | Viitala | Veikkaus |
| TOMMI | RYTKÖNEN | Renoa Group Oy |
| Virve | Wright | Kreab Oy |
| Annika | Stendahl-Viitala | Oy Essity Finland Ab |
| Laura | Larkas | Oy Essity Finland Ab |
| Nina | Boström | Oy Essity Finland Ab |
| Emmi | Venho | Oy Essity Finland Ab |
| Ilona | Naukkarinen | Oy Essity Finland Ab |
| Vivi | Orkola | Veikkaus Oy |
| Outi | Matilainen | Veikkaus Oy |
| Jere | Pellinen | Veikkaus Oy |
| Marika | Autio | Veikkaus Oy |
| Rainer | Lindqvist | Kotipizza Group Oyj |
| Tomi | Laine | Kotipizza Group Oyj |
| Johanna | Kuosmanen | Kotipizza Group Oyj |
| Outi | Itävuo | Aikakausmedia |
| Heli | Häivälä | Aikakausmedia |
| Juha | Nuutinen | Sellforte |
| Anna | Lujanen | Screenforce |
| Topi | Kanniainen | Netprofile |
| Marja | Liimatainen | Eversheds Sutherland |
| Petteri | Häkkänen | Eversheds Sutherland |
| Santtu | Kottila | MarkkinointiKollektiivi |
| Ville | Jahn | MarkkinointiKollektiivi |
| Marica | Thorén | MarkkinointiKollektiivi |
| Jami | Pankakari | IPG Mediabrands |
| Tomi | Ronkainen | IROResearch |
| Vesa | Väisänen | IROResearch |
| Hannu | Horttana | IROResearch |
| Sylva | Vahtera | IROResearch |
| Harri | Kyttälä | IROResearch |
| Kai | Virtanen | Vere |
| Antti-Jussi | Tähtinen | Nokian Renkaat Oyj |
| Sanni | Väinölä | Berner Oy |
| Riikka | Järvinen | DNA Oyj |
| Päivi | Puotiniemi | Sanoma Media Finland |
| Ritva | Lassila | Sanoma Media Finland |
| Sari | Kotikangas | HSL |
| Jaana | Lahtinen | SOK Hallintopalvelut ja riskienhallinta |
| Hanna | Viita | Vapo Oy |
| Marja | Hakala | Fazer Makeiset |
| Niclas | Reijonen | Roger Studio Oy |
| Jaakko | Kievari | Roger Studio Oy |
| Sami | Akseli | Roger Studio Oy |
| Satu | Koivulehto | Roger Studio Oy |
| Viivi | Lehtonen | Roger Studio Oy |
| Anne | Ruippo | Fiskars Oyj |
| Nina | Blomqvist | Eezy Osk |
| Minna | Mäkelä | Eezy Osk |
| Mia | Tervo | Fortum eNext |
| Minna | Flink | Digita Oy |
| Milja | Fromholtz | Altia Oyj |
| Monica | Isaksson | Altia Oyj |
| Tiia | Juntunen | Tecinspire Oy |
| Aki | Kaskirinne | Altia Oyj |
| Elina | Korhonen | Dagmar Oy |
| Annette | Kärki | Hammas Hohde Oy |
| Petri | Matero | Millerlean Oy |
| Ville | Pesonen | Hammas Hohde Oy |
| Kirsi | Puntila | Altia Oyj |
| Kati | Ramm-Schmidt | Altia Oyj |
| Mika | Raulas | Roger Studio Oy |
| Stina | Rautala | Altia Oyj |
| Anne | Riski | Altia Oyj |
| Sari | Salmela | Altia Oyj |
| Christian | Wenger | Studio Skaala Oy |
| Milla | Sorsakivi | Altia Oyj |
| Turkka | Yli-Hakala | CRM-Service Oy |
| Tanja | Ylinen | Altia Oyj |
| Laura | Järnefelt | Kyrö Distillery Company |
| Tuomas | Airisto | Sanoma Oyj |
| Pirjetta | Laine | Suomen Standardisoimisliitto SFS ry |
| Elina | Manner | Adform |
| Anssi | Rantanen | Growth Tribe Finland Oy |
| Piritta | Seppälä | Viestintä-Piritta Oy |
| Jukka | Veteläinen | Oy Carat Finland Ab |
| Kirsi | Mettälä | Plan International Finland |
| Minna | Lönnqvist | Colosseum Dental |
| Emmi | Jyly | Orkla Confectionery & Snacks Finland Ab |
| Virva | Äimälä | Wärtsilä Oyj Abp |
| Marianna | Vento | Wärtsilä Oyj Abp |
| Riina | Aho | RadioMedia |
| Antti | Keränen | Sentica Partners Oy |
| Susanna | Heikkinen | Suomen alkoholijuomakauppayhdistys SAJK |
| Jaakko | Rauramo | EJR Invest |
| Tatu | Lehmusto | AKK Sports Oy |
| Sallamaari | Muhonen | Netprofile Finland |
| Sanna | Laakkio | MARK Suomen Markkinointiliitto |
| Anja | Peltonen | Kilpailu- ja kuluttajavirasto |
| Samil A. | Aledin | Branded Life Oy |
| Petra | Tarjanne | Työ- ja elinkeinoministeriö |
| Tuomo | Luoma | TRethink Group |
| Heikki | Lehmusto | Boardman Oy |
| Tomi | Härmä | Media Metrics Finland Oy |
| Tarja | Virmala | MTL ry |
| Juha-Pekka | Louhelainen | Louhelainen Company Oy |
| Ritva | Hanski-Pitkäkoski | Makes ry |
| Rainer | Oesch | Helsingin yliopisto |
| Antti | Korpiniemi | Berner Oy |
| Leena | Puntila | Namoco Oy |
| Inna-Pirjetta | Lahti | PING Helsinki |
| Risto | Oksanen | Sponsorointi & Tapahtumamarkkinointi ry |
| Siim | Salme | Klienditugi OÜ |
| Sirpa | Kirjonen | Sanomalehtien Liitto |
| Outi | Rekola | MTV Oy |
| Pepe | Teirikari | Pohjantähti-Elokuva Oy |
| Katri | Soramäki | Grafia |
| Katri | Väänänen | Kilpailu- ja kuluttajavirasto |
| Mikko | Hoikka | Aikakausmedia |
| Taina | Mäntylä | KKV |
| Anna | Lauttamus-Kauppila | PRH |
| Kaisa | Ala-Laurila | A-lehdet |
| Terhi | Hauskamaa | A-lehdet |
| Mira | Kaslin | Huoneistokeskus |
| Aki | Keskitalo | Folks Hotels |
| Jani | Ruponen | Folks Hotels |
| Lauri | Sipilä | Pro-Source |
| Joel | Hypèn | Siro Creative Oy |
| Ninnu | Turunen | Siro Creative Oy |
| Eeva | Jousi | Siro Creative Oy |
| Jukka | Karhula | Siro Creative Oy |
| Wille | Wilenius | Bulevardin Viestintä OÜ |
| Veera | Nurmenniemi | Suomen UN Women |
| Elina | Nikulainen | Suomen UN Women |
| Henna | Husso | Suomen UN Women |
| Anssi | Lindkvist | Videolle |
| Tiina | Viljanen | Mainostoimisto Ilme Oy |
| Joona | Kallinen | Mainostoimisto Ilme Oy |
| Riikka | Järvinen | DNA Oyj |
| Katariina | Ikävalko | DNA Oyj |
| Jenni | Ruohisto-Saari | DNA Oyj |
| Petra | Kakkola | DNA Oyj |
| Jenni | Eikrem | Wavin Finland Oy |
| Taru | Hirvonen | Autosalpa Oy |
| Annina | Haronoja | Alma Talent Oy |
| Elina | Isotalo | Penope Oy |
| Anne | Aikala | Superskills Oy |
| Simo | Alaruikka | Cambio Solutions Ky |
| Asta | Anttila | |
| Jussi | Armanto | Salico Oy |
| Maria | Falcken | Superskills Oy |
| Laura | Frisk | DNA Oyj |
| Pia | Grahn | REGI RESEARCH & STRATEGI |
| Anna | Jalas-Karjalainen | Valio Oy |
| Sari | Kaikkonen | Oiva Partners |
| Mervi | Karvo | Markkinointi-instituutti |
| Laura | Kittelä | Pajulahti Olympic Training Center |
| Sanna | Kuosa | Valio Oy |
| Arto | Lahti | Aalto University Executive Education Oy |
| Outi | Lindberg | Valio Oy |
| Audrey | Meunier-Valkonen | Valio Oy |
| Anne | Niemi-Hakala | Markkinointi-Instituutin Kannatusyhdistys ry |
| Eliisa | Rajasaari | BTI Studios |
| Jaakko | Rauramo | ERJ Invest |
| Eveliina | Räisänen | Valio Oy |
| Henna | Salenius | Marketing Finland ry |
| Anneli | Seitsonen-Ceder | Marketing Finland ry |
| Eva | Kohone | KASKI Creative Agency |
| Lars | Bakkegaard | Freja Transport & Logistics Oy |
| Mia | Boström | Oy Dagmar Ab |
| Laura | Elomaa | Danske Bank A/S, Suomen sivuliike |
| Pia | Hakola | Liana Technologies |
| Jaana | Hirsikangas | Suomen UN Women ry |
| Marie | Holmstedt | Renoa Group Oy |
| Annika | Holmsten | Viking Line Abp |
| Maria | Jernström | OP Osuuskunta |
| Topias | Kalliokoski | Renoa Group Oy |
| Mari | Kankaanranta | Wärtsilä Oyj Abp |
| Outi | Karppanen | Mediatoimisto Voitto Tiimi Oy |
| Terttu | Keskinen-Rönkkö | Stopteltat Oy |
| Elina | Kukkonen | Alma Media Suomi Oy |
| Ville | Kupila | Renoa Group Oy |
| Jarkko | Kurvinen | Plutoni Oy |
| Sara | la Fountain | Sara la Fountain |
| Anne | Laitinen | Redland Oy |
| Terhi | Leiniö | Kalliola-konserni |
| Jarmo | Lipiäinen | Omnicom Media Group Finland Oy |
| Jaana | Loipponen | Lahden ammattikorkeakoulu Oy |
| Jaakko | Luttinen | Renoa Group Oy |
| Minna | Lyyra | Treston Oy |
| Alexandra | Maksheeva | Lahden ammattikorkeakoulu Oy |
| Mari | Masalin | Redland Oy |
| Akseli | Matila | Liana Technologies |
| Kristiina | Meltovaara | Lahden ammattikorkeakoulu Oy |
| Teemu | Neiglick | Omnicom Media Group Finland Oy |
| Jani | Nummela | Adventure Club |
| Maarit | Nykänen | Otavamedia Oy |
| Johanna | Pekari | Oy Dagmar Ab |
| Eveliina | Päiväniemi | Lumon Oy |
| Ulrik | Rasmussen | Freja Transport & Logistics Oy |
| Juha | Rönkkö | Stopteltat Oy |
| Noora | Salmelainen | Altia Oyj |
| Linnea | Sulkanen | Lahden ammattikorkeakoulu Oy |
| Raisa | Summanen | Oy Dagmar Ab |
| Nanna | Timonen | Markkinointiviestintätoimisto Kuulu Oy |
| Katariina | Uljas-Ahl | Oy Dagmar Ab |
| Lauri | Unelius | Griippi Oy |
| Julia | Urmas | Freja Transport & Logistics Oy |
| Aleksi | Urmas | Freja Transport & Logistics Oy |
| Hanna | Vihervuori | PAINOTALO PLUS DIGITAL |
| Joanna | Vihtonen | Lahden ammattikorkeakoulu Oy |
| Jasmiini | Vikström | Oy Dagmar Ab |
| Sade | Yrjölä | Oy Dagmar Ab |
| Minna | Lyyra | Freja Transport & Logistics Oy |
DO GOOD WITH MARKETING
Kaapelitehdas, Tallberginkatu 1, 00180 Helsinki
Entrance M1, from the side of Tammasaarenlaituri to access Merikaapelihalli
Metro: Ruoholahti (600 meters)
Tram: 8 (stop Kaapelitehdas)
Arriving with public transportation
There is a ramp at the main entrance, leading access to Merikaapelihalli
Kovanen organized taxi stand near the entrance at Tammasaarenlaituri.
Kovanen and FixuTaxi at your service.
Kaapelitehdas is a private area, in the inner court there are 8 parking places which are chargeable 24 hours a day, and 2 disabled parking spaces. Free disabled parking is only allowed on these marked places with specific timing. Around the Kaapelitehdas area there are general chargeable parking spaces provided by the City of Helsinki. There are several payment options on their parking machines. At Shopping Center Ruoholahti there are about 1500 chargeable parking spaces.