MRKTNG Day 2019

10.-11.9.2019, Merikaapelihalli Helsinki

Buy your ticket See the program

Do good with marketing

Case studies

47th annual event, since 1972


2 days


600 participants

Case studies

4 workshops

Keynote speakers

10 keynote speakers

Case studies

Case studies

We thank all our partners


Would you like to have a partnership with our event? How can your company, product or service do good with marketing, and be a part of the day’s program? Interested in partnership of bringing an international or local key note speaker on stage? Please contact: Maarit Aarrekangas, tel. +358 50 435 5613,

Watch Our Concept Video

Program 10.9.

8:30Check-in and breakfast
9:15Welcome and Opening Words
9:25Keynote: 10 Tips to delivering Better Marketing
Will Gilroy, Director of Policy and Communications, World Federation of Advertisers and Jon Wilkins, Executive Chairman, Karmarama
10:10Keynote: Bringing Better Marketing to Life through Governance
Scott Rosenberg, Senior Director of Global Marketing Operations & Governance, Visa
10:50Keynote: Marketing can be a Force for Positive Gender and Ethnicity Portrayals
Belinda Smith, Global Head of Media, Electronic Arts
11:30 – 13:00Lunch and networking
11:45 - 12:15Workshop 1 (30 min) @lounge upstairs: book your seat here

12:15 - 12:45 Workshop 2: A practical guide to creating a purpose-driven organization that fuels performance.
Rik Haslam, Executive Creative Partner, BrandPie @lounge upstairs: book your seat here
12:15Bulletin: ePrivacy / (30 min) @main stage

13:00Keynote: How EY used Purpose to drive Business Performance?
Rik Haslam, BrandPie
13:40Keynote: Strategic Sonic Branding is Urgent
Ella Duda, Sixième Son
14:20Keynote tbc
15:00Coffee break (30 min)
15:30 Keynote: Better Marketers make Better Marketing
Mikko Kotila
16:10Key note tbc
16:40Brand Builder of the Year, announcing the winner
16:55Thank you

16:50After work

17:00Side event

Program 11.9.

8:30Check-in and breakfast
9:15Welcome and Opening Words
9:30Case: How Moomin Brand went through a Value-driven Strategy Change
Roleff Kråkström, CEO, Moomin Characters with Jesse Ketonen, Chairman, Nordic Friend
10:10Case: Responsible Business is good Business
Mari Dunderfelt, Brand & Communications Director, Vaasan
10:50Case: Marketing and Customer Experience – Hen and Egg
Margus Schults, Managing Director, Tallink Silja with Eka Ruola, CEO, hasan & partners
11:30 – 13:00Lunch and networking
11:45 – 12:15Workshop 3: Sonic Branding - Our Client Strategies
Ella Duda, International Strategy Director, Sixième Son
@lounge upstairs: book your seat here
12:15 - 12:45Workshop 4: Enhancing Lead Generation in Videos, new Technology
Tuomas Vuori, CEO, Videolle @lounge upstairs: book your seat here
13:20Case: Gigantti’s Two-year Deep Dive into Data – which Marketing Investments had the highest ROI? Sami Särkelä, Digital Marketing Director, Gigantti with Tuomas Matilainen, Customer Success Director, Sellforte
14:30Coffee break (30 min)
15:00Case Finnair:
Johanna Jäkälä, CMO and VP Brand, Marketing & Customer Loyalty, Finnair
15:30Case Kyrö Distillery:
Mikko Koskinen, Founder, Kyrö Distillery Company
16:00Thank you
16:15After work

Our Guests

MattiUrmasFreja Transport & Logistics Oy
DanielaBerner-AxBerner Oy
ChristaEklundBerner Oy
LauraKarhulahtiBerner Oy
SatuLaaksoBerner Oy
KatriinaLehtonenBerner Oy
RillaNummisaloBerner Oy
KirsikkaNyqvistBerner Oy
EilaSaariBerner Oy
FilippaSavolainenBerner Oy
ElinaSeppänenBerner Oy
KirstiVesterinenBerner Oy
SoileKontu-ValkonenMapei Oy
TapaniMustonenKokkolan Halpa-Halli Oy
KajKiviniemiKokkolan Halpa-Halli Oy
JohannaSaarelaBRP Finland Oy
MargaritaChirokovaBRP Finland Oy
AnnaleenaAaltovirtaBRP Finland Oy
PasiPeteriBRP Finland Oy
MarianneManninenValio Oy
AnneTerimoHKScan Finland Oy
Ari-PekkaSoiniSokotel Oy
CamillaHolma-KivikkoOy Essity Ab
HannaSaurojaElenia Lämpö Oy
HeidiJokisaloKeskinäinen Vakuutusyhtiö Turva
HilleNylanderSuomen Punainen Risti, Veripalvelu
JanneHintsalaNooa Säästöpankki Oy
JuhaHakalaKokkolan Halpa-Halli Oy
KatiKyllönenOy Gustav Paulig Ab
LauraVesterholmValio Oy
MeriVainikkaTikkurila Group
MinnaMikkanenKeskinäinen Vakuutusyhtiö Kaleva
PetriTelarantaHeku Oy
SaijaSyväjärviSokotel Oy, Radisson Blu Plaza Hotel
SallaLyyraOrkla Confectionary and Snacks Finland Ab (Orkla Suomi)
SoileSeppäläMidsona Oy
TarjaLeponiemiSako Oy
VirveWrightKreab Oy
AnnikaStendahl-ViitalaOy Essity Finland Ab
LauraLarkasOy Essity Finland Ab
NinaBoströmOy Essity Finland Ab
EmmiVenhoOy Essity Finland Ab
IlonaNaukkarinenOy Essity Finland Ab
ViviOrkolaVeikkaus Oy
OutiMatilainenVeikkaus Oy
JerePellinenVeikkaus Oy
MarikaAutioVeikkaus Oy
RainerLindqvistKotipizza Group Oyj
TomiLaineKotipizza Group Oyj
JohannaKuosmanenKotipizza Group Oyj

Our Speakers

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MRKTNG-Day 2019

MRKTNG Day 10.-11.9.2019



Kaapelitehdas, Tallberginkatu 1, 00180 Helsinki

Metro: Ruoholahti (600 meters)
Tram: 8 (stop Kaapelitehdas)

Arriving with public transportation

Map of location


There is a ramp at the main entrance, leading access to Merikaapelihalli


Kaapelitehdas is a private area, in the inner court there are 8 parking places which are chargeable 24 hours a day, and 2 disabled parking spaces. Free disabled parking is only allowed on these marked places with specific timing. Around the Kaapelitehdas area there are general chargeable parking spaces provided by the City of Helsinki. There are several payment options on their parking machines. At Shopping Center Ruoholahti there are about 1500 chargeable parking spaces.


MRKTNG Day is the most important work day of the year for all CEOs, CMOs, marketing and communication professionals, agencies, medias, influencers and start-ups.

There will be 2 full days filled with inspiring key notes, detailed workshops and practical case studies, along with the possibility of networking among the 600 participants.

The theme of the day is how brands can do good with marketing. All the international and domestic guest speakers will be concentrating on issues how brands can build more trust by communicating from human to human, putting people first and bringing purpose to deliver meaningful value. Multiple case studies will be presented during the day.

The event will be fully in English. Translation services provided upon request.

Admission fee includes 10 world class key note speakers, 4 workshops diving deep into current topics, hearty breakfast, delicious lunch, refreshments and snacks during both days, a unique possibility of networking with 600 best marketing professionals and our international guest speakers and the best partners within the industry, a goody bag with plentiful of new and interesting products and materials. A toolbox full of new, rich and mind-blowing ideas to bring into practice with your team on daily basis.

Unfortunately, we cannot refund any purchased tickets, but it is possible to allocate the ticket to a colleague, or any other third party, as long as it will be informed to us at least 14 days before the event. It is not possible to change the person or the organization liable for the payment.

The tickets can be paid at our web shop either with an invoice or with Paytrail online payment (web bank or debit/credit card)

You can send additional information or change the name of the ticket holder by sending us a message: at least 14 days before the event.

The ticket price includes entry to both days. If you are not able to participate on both days, it is possible to allocate the ticket to a colleague, or any other third party, as long as it will be informed to us at least 14 days before the event. It is not possible to change the person or the organization liable for the payment.

The workshops will be arranged on the same premises at Merikaapelihalli, there will be signs and staff guiding you through the area.

There will be special booths for chargers, and also lounge area with sockets available.

Our mobile application will allow you to book short 1on1-meetings

The key note materials, which we have had a license to publish, will be available here on the website, under the program section, for a certain period of time.

At the moment the event is meant for networking, so at the moment we don’t stream the full program. Some parts of the day might be streamed on our social media channels.

Welcome to MRKTNG Day 2019 by Mainostajien Liitto

MRKTNG Day is an annual event for marketers, already since 1972, for marketers. The event is held in Helsinki, Finland and the 600 participants will be CEOs, CMOs, marketing professionals, advertisers, entrepreneurs, media representatives and marketing and technology service providers.

Admission and invoicing

The organizer of the event, Mainostajien Liitto (VAT no: FI 02151996), sends customers an invoice according to the information given on the order form, or the admission ticket can be paid with Paytrail online payment (web bank or debit/credit card). By accepting these terms, the customer agrees to purchase the ticket of their choice at the agreed-upon price, as stated in the webshop.

Waiting List

If the ticket you wish to purchase is sold out, you will be added to the waiting list for this ticket category. We will notify you if any tickets in that category become available, invoice you according to your order. The price of the ticket will be the same that it was at the time you joined the waiting list. If you no longer want to be on the waiting list, please contact us at

VAT 24 % will be applied on all ticket prices.

Cancellation Policy

Cancellations are not possible after buying the admission ticket. However, it is possible to allocate the ticket to a third party. The contact details of the new participant are to be sent to Mainostajien Liitto immediately, at least 14 days before the event. However, it is not possible to change the person or organization liable for the payment.

There will be no physical ticket delivered. The admission will be valid after a check-in at the location with the participants name and company name.

Any breach of these terms will cause an immediate disqualification of the purchaser’s license without any refunds.

If you haven’t received an order confirmation, please check your junk e-mail folder. If you still cannot find the order confirmation, please contact us at

Attendee Information

All tickets need to be assigned to a person in order for them to be valid. Each ticket can only be used by one person. The person who made the order is responsible for communicating the possible change in attendee information to Mainostajien Liitto at least 14 days before the event. The person who ordered the tickets is responsible for sharing these terms and conditions and our privacy policy with the attendees.

The name, organization and title of attendees of each event can be shared with all participants, event partners and published on the event website. We will NOT distribute any additional information to third parties without your permission. The customer has the right to deny the permission to share their information with third parties by emailing

We collect information about our event attendees responsibly. You can find more information about it here:

Organizers Rights

In the unlikely event of an incident that prevents the event from taking place (independent of Mainostajien Liitto), we reserve the right to make changes to the date and time of the event, and its associated activities. If this happens, we will notify all the participants of the new details of the event, as soon as possible.

MRKTNG Day also reserves the right to make changes to the event if there is a justified reason, such as unexpected issues with the location, or if a speaker is prevented from participating due to a medical emergency or the termination of employment. There are multiple speakers in the event, and therefore individual changes to the list of speakers are possible.

Marketing and Communications

Purchasing or assigning someone a ticket for MRKTNG Day event automatically adds the customer’s email address to our newsletter database. By default, the customer will receive event information, monthly company updates, and other relevant information directly to their email.

By attending MRKTNG Day, guests consent to be filmed and/or photographed, and for their image and likeness to be used in our future promotional material without compensation.

Our Terms and Conditions were last updated on 9 May 2019.