MRKTNG Day 2019

10.-11.9.2019, Merikaapelihalli Helsinki

Buy your ticket See the program

Do good with marketing

Case studies

47th annual event, since 1972

calendar

2 days

participants

600 participants

Case studies

4 workshops

Keynote speakers

10 keynote speakers

Case studies

Case studies

We thank all our partners

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Would you like to have a partnership with our event? How can your company, product or service do good with marketing, and be a part of the day’s program? Interested in partnership of bringing an international or local key note speaker on stage? Please contact: Maarit Aarrekangas, tel. +358 50 435 5613,  maarit.aarrekangas@marketingfinland.fi

Watch Our Concept Video

Program 10.9.

8:30Check-in and Breakfast
9:15 Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland with
Our Host Thomas Kolster, Mr. Goodvertising
9:25Keynote: 10 Tips to delivering Better Marketing
Will Gilroy, Director of Policy and Communications, World Federation of Advertisers and Jon Wilkins, Executive Chairman, Karmarama
Download presentation Download Brand Nirvana report Download report Putting people first
10:10Keynote: Bringing Better Marketing to Life through Governance
Scott Rosenberg, Senior Director of Global Marketing Operations & Governance, Visa
Download presentation
10:50Keynote: Marketing can be a Force for Positive Gender and Ethnicity Portrayals
Belinda Smith, Global Head of Media, Electronic Arts
Download presentation
11:30 – 13:00Lunch and Networking
11:45 - 12:15Workshop 1: Three P’s of Today’s Marketing - Purpose, Prototyping & PR. Mikko Martikainen, Creative Director and Janne Saarinen, Communications Strategist, SEK @lounge upstairs: book your seat here

12:15 - 12:45 Workshop 2: A practical guide to creating a purpose-driven organization that fuels performance.
Rik Haslam, Executive Creative Partner, BrandPie @lounge upstairs: book your seat here
12:15 - 12:45Bulletin: Data and AI – hot topics right now! What to consider when utilizing and protecting AI-related inventions? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland @main stage

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13:00Keynote: How EY used Purpose to drive Business Performance?
Rik Haslam, Executive Creative Partner, BrandPie
13:40Keynote: Strategic Sonic Branding is Urgent
Ella Duda, International Strategy Director, Sixième Son
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14:20 Keynote: Connecting for a better future – leading with purpose Iris Meijer, CMO Vodafone Business
15:00 - 15:30Coffee Break
15:30 Keynote: Better Marketers make Better Marketing
Mikko Kotila, Near Future Today
16:10Brand Builder of the Year, announcing the Winner
16:20Keynote: YouTube Creators - the Next Generation of Media Companies Sonia Hussain, Strategic Partner Manager, YouTube
16:45 Bulletin: Current Situation of Influencer Marketing in Finland Inna-Pirjetta Lahti, Head of Inspiration, CEO, Founder, PING Helsinki and Riikka-Maria Lemminki, Managing Director, Marketing Finland
16:55Thank you!
17:00 - 19:00YouTube Creator Meet&Greet for Marketers
Panel Discussion with:
• Sonia Hussain, Strategic Partner Manager, Creator&Artist Development, YouTube
• Satu Laakso, Marketing Director, Berner Oy
• James Nikander, Ikigai Events
• Stina Varsikko, CEO, Splay One
• Kathrin Deter
• Wanda Holopainen, The Host of the Panel, Marketing Finland / Double Trouble

• Case: Kerttu Jäe, Influencing the Influencers
• Case: Ilaripro and Simo Liukkonen: Against Prejudice

Live Music by Ylävire

book your seat here

Program 11.9.

8:30Check-in and Breakfast
9:15 Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland
9:25Our Host Thomas Kolster, Mr. Goodvertising
9:30Case: How Moomin Brand went through a Value-driven Strategy Change
Roleff Kråkström, CEO, Moomin Characters with Jesse Ketonen, Chairman, Nordic Friend
10:10Case: Defining a purpose and acting on it
Mari Dunderfelt, Brand & Communications Director, Vaasan
Download presentation
10:50Case: Marketing and Customer Experience – Hen and Egg
Margus Schults, Managing Director, Tallink Silja with Eka Ruola, CEO, hasan & partners
Download presentation
11:30 – 13:00Lunch and Networking
11:45 – 12:15Workshop 3: Sonic Branding - Our Client Strategies
Ella Duda, International Strategy Director, Sixième Son
@lounge upstairs: book your seat here
12:15 - 12:45Workshop 4: Enhancing Lead Generation in Videos, new Technology
Tapio Haaja, Chief Video Strategist, Videolle and Tuomas Vuori, CEO, Videolle @lounge upstairs: book your seat here
13:05Case: Inventions and AI. Can AI make inventions and be an inventor? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland
Download presentation
13:20Case: Gigantti’s Two-year Deep Dive into Data – which Marketing Investments had the highest ROI? Sami Särkelä, Digital Marketing Director, Gigantti with Tuomas Matilainen, Customer Success Director, Sellforte
Download presentation
13:55Case: Supporting the World’s Women – UN Women’s Work and Better Marketing Anne Korkiakoski, Vice Chair of UN Women Finland
Download presentation
14:30 - 15:00Coffee Break
15:00Case Finnair: A good brand does good things – cases of authentic brand actions
Johanna Jäkälä, CMO and VP Brand, Marketing & Customer Loyalty, Finnair
15:35Case: Nobody craves for Sustainable Pizza
Antti Isokangas, Corporate Responsibility Officer, Kotipizza Group
Download presentation
15:55Case: Kyrö 3.0 The next Steps of Branding. Mikko Koskinen, One of the Founders and Leads, Kyrö Distillery Company
Download presentation
16:30Thank you!
16:40After Work with Live Music by Ylävire

Our Guests

MattiUrmasFreja Transport & Logistics Oy
DanielaBerner-AxBerner Oy
ChristaEklundBerner Oy
LauraKarhulahtiBerner Oy
SatuLaaksoBerner Oy
KatriinaLehtonenBerner Oy
RillaNummisaloBerner Oy
KirsikkaNyqvistBerner Oy
EilaSaariBerner Oy
FilippaSavolainenBerner Oy
ElinaSeppänenBerner Oy
KirstiVesterinenBerner Oy
SoileKontu-ValkonenMapei Oy
TapaniMustonenKokkolan Halpa-Halli Oy
KajKiviniemiKokkolan Halpa-Halli Oy
JohannaSaarelaBRP Finland Oy
MargaritaChirokovaBRP Finland Oy
AnnaleenaAaltovirtaBRP Finland Oy
PasiPeteriBRP Finland Oy
MarianneManninenValio Oy
AnneNiemi-HakalaMarkkinointi-instituutti
KaisaKiintonenLejos
CarolinaSöderholmLejos
AnneTerimoHKScan Finland Oy
Ari-PekkaSoiniSokotel Oy
CamillaHolma-KivikkoOy Essity Ab
HannaSaurojaElenia Lämpö Oy
HeidiJokisaloKeskinäinen Vakuutusyhtiö Turva
HilleNylanderSuomen Punainen Risti, Veripalvelu
JaniYLINIVABRP Finland Oy
JanneHintsalaNooa Säästöpankki Oy
JuhaHakalaKokkolan Halpa-Halli Oy
KatiKyllönenOy Gustav Paulig Ab
LauraVesterholmValio Oy
MeriVainikkaTikkurila Group
MinnaMikkanenKeskinäinen Vakuutusyhtiö Kaleva
PetriTelarantaHeku Oy
SaijaSyväjärviSokotel Oy, Radisson Blu Plaza Hotel
SallaLyyraOrkla Confectionary and Snacks Finland Ab (Orkla Suomi)
SannaPietiäinenVeikkaus
SoileSeppäläMidsona Oy
TarjaLeponiemiSako Oy
TerhiHauskamaaA-lehdet
TommiViitalaVeikkaus
TOMMIRYTKÖNENRenoa Group Oy
VirveWrightKreab Oy
AnnikaStendahl-ViitalaOy Essity Finland Ab
LauraLarkasOy Essity Finland Ab
NinaBoströmOy Essity Finland Ab
EmmiVenhoOy Essity Finland Ab
IlonaNaukkarinenOy Essity Finland Ab
ViviOrkolaVeikkaus Oy
OutiMatilainenVeikkaus Oy
JerePellinenVeikkaus Oy
MarikaAutioVeikkaus Oy
RainerLindqvistKotipizza Group Oyj
TomiLaineKotipizza Group Oyj
JohannaKuosmanenKotipizza Group Oyj
OutiItävuoAikakausmedia
HeliHäiväläAikakausmedia
JuhaNuutinenSellforte
AnnaLujanenScreenforce
TopiKanniainenNetprofile
MarjaLiimatainenEversheds Sutherland
PetteriHäkkänenEversheds Sutherland
SanttuKottilaMarkkinointiKollektiivi
VilleJahnMarkkinointiKollektiivi
MaricaThorénMarkkinointiKollektiivi
JamiPankakariIPG Mediabrands
TomiRonkainenIROResearch
VesaVäisänenIROResearch
HannuHorttanaIROResearch
SylvaVahteraIROResearch
HarriKyttäläIROResearch
KaiVirtanenVere
Antti-JussiTähtinenNokian Renkaat Oyj
SanniVäinöläBerner Oy
RiikkaJärvinenDNA Oyj
PäiviPuotiniemiSanoma Media Finland
RitvaLassilaSanoma Media Finland
SariKotikangasHSL
JaanaLahtinenSOK Hallintopalvelut ja riskienhallinta
HannaViitaVapo Oy
MarjaHakalaFazer Makeiset
NiclasReijonenRoger Studio Oy
JaakkoKievariRoger Studio Oy
SamiAkseliRoger Studio Oy
SatuKoivulehtoRoger Studio Oy
ViiviLehtonenRoger Studio Oy
AnneRuippoFiskars Oyj
NinaBlomqvistEezy Osk
MinnaMäkeläEezy Osk
MiaTervoFortum eNext
MinnaFlinkDigita Oy
MiljaFromholtzAltia Oyj
MonicaIsakssonAltia Oyj
TiiaJuntunenTecinspire Oy
AkiKaskirinneAltia Oyj
ElinaKorhonenDagmar Oy
AnnetteKärkiHammas Hohde Oy
PetriMateroMillerlean Oy
VillePesonenHammas Hohde Oy
KirsiPuntilaAltia Oyj
KatiRamm-SchmidtAltia Oyj
MikaRaulasRoger Studio Oy
StinaRautalaAltia Oyj
AnneRiskiAltia Oyj
SariSalmelaAltia Oyj
ChristianWengerStudio Skaala Oy
MillaSorsakiviAltia Oyj
TurkkaYli-HakalaCRM-Service Oy
TanjaYlinenAltia Oyj
LauraJärnefeltKyrö Distillery Company
TuomasAiristoSanoma Oyj
PirjettaLaineSuomen Standardisoimisliitto SFS ry
ElinaMannerAdform
AnssiRantanenGrowth Tribe Finland Oy
PirittaSeppäläViestintä-Piritta Oy
JukkaVeteläinenOy Carat Finland Ab
KirsiMettäläPlan International Finland
MinnaLönnqvistColosseum Dental
EmmiJylyOrkla Confectionery & Snacks Finland Ab
VirvaÄimäläWärtsilä Oyj Abp
MariannaVentoWärtsilä Oyj Abp
RiinaAhoRadioMedia
AnttiKeränenSentica Partners Oy
SusannaHeikkinenSuomen alkoholijuomakauppayhdistys SAJK
JaakkoRauramoEJR Invest
TatuLehmustoAKK Sports Oy
SallamaariMuhonenNetprofile Finland
SannaLaakkioMARK Suomen Markkinointiliitto
AnjaPeltonenKilpailu- ja kuluttajavirasto
Samil A.AledinBranded Life Oy
PetraTarjanneTyö- ja elinkeinoministeriö
TuomoLuomaTRethink Group
HeikkiLehmustoBoardman Oy
TomiHärmäMedia Metrics Finland Oy
TarjaVirmalaMTL ry
Juha-PekkaLouhelainenLouhelainen Company Oy
RitvaHanski-PitkäkoskiMakes ry
RainerOeschHelsingin yliopisto
AnttiKorpiniemiBerner Oy
LeenaPuntilaNamoco Oy
Inna-PirjettaLahtiPING Helsinki
RistoOksanenSponsorointi & Tapahtumamarkkinointi ry
SiimSalmeKlienditugi OÜ
SirpaKirjonenSanomalehtien Liitto
OutiRekolaMTV Oy
PepeTeirikariPohjantähti-Elokuva Oy
KatriSoramäkiGrafia
KatriVäänänenKilpailu- ja kuluttajavirasto
MikkoHoikkaAikakausmedia
TainaMäntyläKKV
AnnaLauttamus-KauppilaPRH
KaisaAla-LaurilaA-lehdet
TerhiHauskamaaA-lehdet
MiraKaslinHuoneistokeskus
AkiKeskitaloFolks Hotels
JaniRuponenFolks Hotels
LauriSipiläPro-Source
JoelHypènSiro Creative Oy
NinnuTurunenSiro Creative Oy
EevaJousiSiro Creative Oy
JukkaKarhulaSiro Creative Oy
WilleWileniusBulevardin Viestintä OÜ
VeeraNurmenniemiSuomen UN Women
ElinaNikulainenSuomen UN Women
HennaHussoSuomen UN Women
AnssiLindkvistVideolle
TiinaViljanenMainostoimisto Ilme Oy
JoonaKallinenMainostoimisto Ilme Oy
RiikkaJärvinenDNA Oyj
KatariinaIkävalkoDNA Oyj
JenniRuohisto-SaariDNA Oyj
PetraKakkolaDNA Oyj
JenniEikremWavin Finland Oy
TaruHirvonenAutosalpa Oy
AnninaHaronojaAlma Talent Oy
ElinaIsotaloPenope Oy
AnneAikalaSuperskills Oy
SimoAlaruikkaCambio Solutions Ky
AstaAnttila
JussiArmantoSalico Oy
MariaFalckenSuperskills Oy
LauraFriskDNA Oyj
PiaGrahnREGI RESEARCH & STRATEGI
AnnaJalas-KarjalainenValio Oy
SariKaikkonenOiva Partners
MerviKarvoMarkkinointi-instituutti
LauraKitteläPajulahti Olympic Training Center
SannaKuosaValio Oy
ArtoLahtiAalto University Executive Education Oy
OutiLindbergValio Oy
AudreyMeunier-ValkonenValio Oy
AnneNiemi-HakalaMarkkinointi-Instituutin Kannatusyhdistys ry
EliisaRajasaariBTI Studios
JaakkoRauramoERJ Invest
EveliinaRäisänenValio Oy
HennaSaleniusMarketing Finland ry
AnneliSeitsonen-CederMarketing Finland ry
EvaKohoneKASKI Creative Agency
LarsBakkegaardFreja Transport & Logistics Oy
MiaBoströmOy Dagmar Ab
LauraElomaaDanske Bank A/S, Suomen sivuliike
PiaHakolaLiana Technologies
JaanaHirsikangasSuomen UN Women ry
MarieHolmstedtRenoa Group Oy
AnnikaHolmstenViking Line Abp
MariaJernströmOP Osuuskunta
TopiasKalliokoskiRenoa Group Oy
MariKankaanrantaWärtsilä Oyj Abp
OutiKarppanenMediatoimisto Voitto Tiimi Oy
TerttuKeskinen-RönkköStopteltat Oy
ElinaKukkonenAlma Media Suomi Oy
VilleKupilaRenoa Group Oy
JarkkoKurvinenPlutoni Oy
Sarala FountainSara la Fountain
AnneLaitinenRedland Oy
TerhiLeiniöKalliola-konserni
JarmoLipiäinenOmnicom Media Group Finland Oy
JaanaLoipponenLahden ammattikorkeakoulu Oy
JaakkoLuttinenRenoa Group Oy
MinnaLyyraTreston Oy
AlexandraMaksheevaLahden ammattikorkeakoulu Oy
MariMasalinRedland Oy
AkseliMatilaLiana Technologies
KristiinaMeltovaaraLahden ammattikorkeakoulu Oy
TeemuNeiglickOmnicom Media Group Finland Oy
JaniNummelaAdventure Club
MaaritNykänenOtavamedia Oy
JohannaPekariOy Dagmar Ab
EveliinaPäiväniemiLumon Oy
UlrikRasmussenFreja Transport & Logistics Oy
JuhaRönkköStopteltat Oy
NooraSalmelainenAltia Oyj
LinneaSulkanenLahden ammattikorkeakoulu Oy
RaisaSummanenOy Dagmar Ab
NannaTimonenMarkkinointiviestintätoimisto Kuulu Oy
KatariinaUljas-AhlOy Dagmar Ab
LauriUneliusGriippi Oy
JuliaUrmasFreja Transport & Logistics Oy
AleksiUrmasFreja Transport & Logistics Oy
HannaVihervuoriPAINOTALO PLUS DIGITAL
JoannaVihtonenLahden ammattikorkeakoulu Oy
JasmiiniVikströmOy Dagmar Ab
SadeYrjöläOy Dagmar Ab
MinnaLyyraFreja Transport & Logistics Oy

Our Speakers

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MRKTNG-Day 2019

Yksityinen: MRKTNG Day 10.-11.9.2019

DO GOOD WITH MARKETING

Arriving

Kaapelitehdas, Tallberginkatu 1, 00180 Helsinki
Entrance M1, from the side of Tammasaarenlaituri to access Merikaapelihalli

Metro: Ruoholahti (600 meters)
Tram: 8 (stop Kaapelitehdas)

Arriving with public transportation

Map of location

Accessibility

There is a ramp at the main entrance, leading access to Merikaapelihalli

Taxiservice

Kovanen organized taxi stand near the entrance at Tammasaarenlaituri.

Kovanen and FixuTaxi at your service.

 

Parking

Kaapelitehdas is a private area, in the inner court there are 8 parking places which are chargeable 24 hours a day, and 2 disabled parking spaces. Free disabled parking is only allowed on these marked places with specific timing. Around the Kaapelitehdas area there are general chargeable parking spaces provided by the City of Helsinki. There are several payment options on their parking machines. At Shopping Center Ruoholahti there are about 1500 chargeable parking spaces.