MRKTNG Day 2019

10.-11.9.2019, Merikaapelihalli Helsinki

Buy your ticket See the program

Do good with marketing

Case studies

47th annual event, since 1972

calendar

2 days

participants

600 participants

Case studies

4 workshops

Keynote speakers

10 keynote speakers

Case studies

Case studies

We thank all our partners

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Would you like to have a partnership with our event? How can your company, product or service do good with marketing, and be a part of the day’s program? Interested in partnership of bringing an international or local key note speaker on stage? Please contact: Maarit Aarrekangas, tel. +358 50 435 5613,  maarit.aarrekangas@marketingfinland.fi

Watch Our Concept Video

Program 10.9.

Tuesday 10th
8:30 Check-in and Breakfast
9:15 Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland with
Our Host Thomas Kolster, Mr. Goodvertising
9:25Keynote: 10 Tips to delivering Better Marketing
Will Gilroy, Director of Policy and Communications, World Federation of Advertisers and Jon Wilkins, Executive Chairman, Karmarama
Download presentation Download Brand Nirvana report Download report Putting people first
10:10Keynote: Bringing Better Marketing to Life through Governance
Scott Rosenberg, Senior Director of Global Marketing Operations & Governance, Visa
Download presentation
10:50 Keynote: Marketing can be a Force for Positive Gender and Ethnicity Portrayals
Belinda Smith, Global Head of Media, Electronic Arts
Download presentation
11:30 – 13:00 Lunch and Networking
11:45 - 12:15Workshop 1: Three P’s of Today’s Marketing - Purpose, Prototyping & PR. Mikko Martikainen, Creative Director and Janne Saarinen, Communications Strategist, SEK @lounge upstairs: book your seat here

12:15 - 12:45 Workshop 2: A practical guide to creating a purpose-driven organization that fuels performance.
Rik Haslam, Executive Creative Partner, BrandPie @lounge upstairs: book your seat here
12:15 - 12:45Bulletin: Data and AI – hot topics right now! What to consider when utilizing and protecting AI-related inventions? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland @main stage

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13:00Keynote: How EY used Purpose to drive Business Performance?
Rik Haslam, Executive Creative Partner, BrandPie
13:40Keynote: Strategic Sonic Branding is Urgent
Ella Duda, International Strategy Director, Sixième Son
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14:20 Keynote: Connecting for a better future – leading with purpose Iris Meijer, CMO Vodafone Business
15:00 - 15:30Coffee Break
15:30 Keynote: Better Marketers make Better Marketing
Mikko Kotila, Near Future Today
16:10Brand Builder of the Year, announcing the Winner
16:20Keynote: YouTube Creators - the Next Generation of Media Companies Sonia Hussain, Strategic Partner Manager, YouTube
16:45 Bulletin: Current Situation of Influencer Marketing in Finland Inna-Pirjetta Lahti, Head of Inspiration, CEO, Founder, PING Helsinki and Riikka-Maria Lemminki, Managing Director, Marketing Finland
16:55Thank you!
17:00 - 19:00YouTube Creator Meet&Greet for Marketers
Panel Discussion with:
• Sonia Hussain, Strategic Partner Manager, Creator&Artist Development, YouTube
• Satu Laakso, Marketing Director, Berner Oy
• James Nikander, Ikigai Events
• Stina Varsikko, CEO, Splay One
• Kathrin Deter
• Wanda Holopainen, The Host of the Panel, Marketing Finland / Double Trouble

• Case: Kerttu Jäe, Influencing the Influencers
• Case: Ilaripro and Simo Liukkonen: Against Prejudice

Live Music by Ylävire

book your seat here

Program 11.9.

8:30 Check-in and Breakfast
9:15 Welcome and Opening Words Antti Korpiniemi, Chairman of the Board, Marketing Finland and Riikka-Maria Lemminki, Managing Director, Marketing Finland
9:25Our Host Thomas Kolster, Mr. Goodvertising
9:30 Case: How Moomin Brand went through a Value-driven Strategy Change
Roleff Kråkström, CEO, Moomin Characters with Jesse Ketonen, Chairman, Nordic Friend
Download presentation
10:10 Case: Defining a purpose and acting on it
Mari Dunderfelt, Brand & Communications Director, Vaasan
Download presentation
10:50 Case: Marketing and Customer Experience – Hen and Egg
Margus Schults, Managing Director, Tallink Silja with Eka Ruola, CEO, hasan & partners
Download presentation
11:30 – 13:00 Lunch and Networking
11:45 – 12:15 Workshop 3: Sonic Branding - Our Client Strategies
Ella Duda, International Strategy Director, Sixième Son
@lounge upstairs: book your seat here
12:15 - 12:45 Workshop 4: Enhancing Lead Generation in Videos, new Technology
Tapio Haaja, Chief Video Strategist, Videolle and Tuomas Vuori, CEO, Videolle @lounge upstairs: book your seat here
13:05 Case: Inventions and AI. Can AI make inventions and be an inventor? Akseli von Koch, Patent Attorney, EU Trademark and Design Attorney, Heinonen & Co, part of Eversheds Sutherland Finland
Download presentation
13:20 Case: Gigantti’s Two-year Deep Dive into Data – which Marketing Investments had the highest ROI? Sami Särkelä, Digital Marketing Director, Gigantti with Tuomas Matilainen, Customer Success Director, Sellforte
Download presentation
13:55 Case: Supporting the World’s Women – UN Women’s Work and Better Marketing Anne Korkiakoski, Vice Chair of UN Women Finland
Download presentation
14:30 - 15:00Coffee Break
15:00 Case Finnair: A good brand does good things – cases of authentic brand actions
Johanna Jäkälä, CMO and VP Brand, Marketing & Customer Loyalty, Finnair
15:35 Case: Nobody craves for Sustainable Pizza
Antti Isokangas, Corporate Responsibility Officer, Kotipizza Group
Download presentation
15:55Case: Kyrö 3.0 The next Steps of Branding. Mikko Koskinen, One of the Founders and Leads, Kyrö Distillery Company
Download presentation
16:30Thank you!
16:40After Work with Live Music by Ylävire

Our Guests

Matti Urmas Freja Transport & Logistics Oy
Daniela Berner-Ax Berner Oy
Christa Eklund Berner Oy
Laura Karhulahti Berner Oy
Satu Laakso Berner Oy
Katriina Lehtonen Berner Oy
Rilla Nummisalo Berner Oy
Kirsikka Nyqvist Berner Oy
Eila Saari Berner Oy
Filippa Savolainen Berner Oy
Elina Seppänen Berner Oy
Kirsti Vesterinen Berner Oy
Soile Kontu-Valkonen Mapei Oy
Tapani Mustonen Kokkolan Halpa-Halli Oy
Kaj Kiviniemi Kokkolan Halpa-Halli Oy
Johanna Saarela BRP Finland Oy
Margarita Chirokova BRP Finland Oy
Annaleena Aaltovirta BRP Finland Oy
Pasi Peteri BRP Finland Oy
Marianne Manninen Valio Oy
Anne Niemi-Hakala Markkinointi-instituutti
Kaisa Kiintonen Lejos
Carolina Söderholm Lejos
Anne Terimo HKScan Finland Oy
Ari-Pekka Soini Sokotel Oy
Camilla Holma-Kivikko Oy Essity Ab
Hanna Sauroja Elenia Lämpö Oy
Heidi Jokisalo Keskinäinen Vakuutusyhtiö Turva
Hille Nylander Suomen Punainen Risti, Veripalvelu
Jani YLINIVA BRP Finland Oy
Janne Hintsala Nooa Säästöpankki Oy
Juha Hakala Kokkolan Halpa-Halli Oy
Kati Kyllönen Oy Gustav Paulig Ab
Laura Vesterholm Valio Oy
Meri Vainikka Tikkurila Group
Minna Mikkanen Keskinäinen Vakuutusyhtiö Kaleva
Petri Telaranta Heku Oy
Saija Syväjärvi Sokotel Oy, Radisson Blu Plaza Hotel
Salla Lyyra Orkla Confectionary and Snacks Finland Ab (Orkla Suomi)
Sanna Pietiäinen Veikkaus
Soile Seppälä Midsona Oy
Tarja Leponiemi Sako Oy
Terhi Hauskamaa A-lehdet
Tommi Viitala Veikkaus
TOMMI RYTKÖNEN Renoa Group Oy
Virve Wright Kreab Oy
Annika Stendahl-Viitala Oy Essity Finland Ab
Laura Larkas Oy Essity Finland Ab
Nina Boström Oy Essity Finland Ab
Emmi Venho Oy Essity Finland Ab
Ilona Naukkarinen Oy Essity Finland Ab
Vivi Orkola Veikkaus Oy
Outi Matilainen Veikkaus Oy
Jere Pellinen Veikkaus Oy
Marika Autio Veikkaus Oy
Rainer Lindqvist Kotipizza Group Oyj
Tomi Laine Kotipizza Group Oyj
Johanna Kuosmanen Kotipizza Group Oyj
Outi Itävuo Aikakausmedia
Heli Häivälä Aikakausmedia
Juha Nuutinen Sellforte
Anna Lujanen Screenforce
Topi Kanniainen Netprofile
Marja Liimatainen Eversheds Sutherland
Petteri Häkkänen Eversheds Sutherland
Santtu Kottila MarkkinointiKollektiivi
Ville Jahn MarkkinointiKollektiivi
Marica Thorén MarkkinointiKollektiivi
Jami Pankakari IPG Mediabrands
Tomi Ronkainen IROResearch
Vesa Väisänen IROResearch
Hannu Horttana IROResearch
Sylva Vahtera IROResearch
Harri Kyttälä IROResearch
Kai Virtanen Vere
Antti-Jussi Tähtinen Nokian Renkaat Oyj
Sanni Väinölä Berner Oy
Riikka Järvinen DNA Oyj
Päivi Puotiniemi Sanoma Media Finland
Ritva Lassila Sanoma Media Finland
Sari Kotikangas HSL
Jaana Lahtinen SOK Hallintopalvelut ja riskienhallinta
Hanna Viita Vapo Oy
Marja Hakala Fazer Makeiset
Niclas Reijonen Roger Studio Oy
Jaakko Kievari Roger Studio Oy
Sami Akseli Roger Studio Oy
Satu Koivulehto Roger Studio Oy
Viivi Lehtonen Roger Studio Oy
Anne Ruippo Fiskars Oyj
Nina Blomqvist Eezy Osk
Minna Mäkelä Eezy Osk
Mia Tervo Fortum eNext
Minna Flink Digita Oy
Milja Fromholtz Altia Oyj
Monica Isaksson Altia Oyj
Tiia Juntunen Tecinspire Oy
Aki Kaskirinne Altia Oyj
Elina Korhonen Dagmar Oy
Annette Kärki Hammas Hohde Oy
Petri Matero Millerlean Oy
Ville Pesonen Hammas Hohde Oy
Kirsi Puntila Altia Oyj
Kati Ramm-Schmidt Altia Oyj
Mika Raulas Roger Studio Oy
Stina Rautala Altia Oyj
Anne Riski Altia Oyj
Sari Salmela Altia Oyj
Christian Wenger Studio Skaala Oy
Milla Sorsakivi Altia Oyj
Turkka Yli-Hakala CRM-Service Oy
Tanja Ylinen Altia Oyj
Laura Järnefelt Kyrö Distillery Company
Tuomas Airisto Sanoma Oyj
Pirjetta Laine Suomen Standardisoimisliitto SFS ry
Elina Manner Adform
Anssi Rantanen Growth Tribe Finland Oy
Piritta Seppälä Viestintä-Piritta Oy
Jukka Veteläinen Oy Carat Finland Ab
Kirsi Mettälä Plan International Finland
Minna Lönnqvist Colosseum Dental
Emmi Jyly Orkla Confectionery & Snacks Finland Ab
Virva Äimälä Wärtsilä Oyj Abp
Marianna Vento Wärtsilä Oyj Abp
Riina Aho RadioMedia
Antti Keränen Sentica Partners Oy
Susanna Heikkinen Suomen alkoholijuomakauppayhdistys SAJK
Jaakko Rauramo EJR Invest
Tatu Lehmusto AKK Sports Oy
Sallamaari Muhonen Netprofile Finland
Sanna Laakkio MARK Suomen Markkinointiliitto
Anja Peltonen Kilpailu- ja kuluttajavirasto
Samil A. Aledin Branded Life Oy
Petra Tarjanne Työ- ja elinkeinoministeriö
Tuomo Luoma TRethink Group
Heikki Lehmusto Boardman Oy
Tomi Härmä Media Metrics Finland Oy
Tarja Virmala MTL ry
Juha-Pekka Louhelainen Louhelainen Company Oy
Ritva Hanski-Pitkäkoski Makes ry
Rainer Oesch Helsingin yliopisto
Antti Korpiniemi Berner Oy
Leena Puntila Namoco Oy
Inna-Pirjetta Lahti PING Helsinki
Risto Oksanen Sponsorointi & Tapahtumamarkkinointi ry
Siim Salme Klienditugi OÜ
Sirpa Kirjonen Sanomalehtien Liitto
Outi Rekola MTV Oy
Pepe Teirikari Pohjantähti-Elokuva Oy
Katri Soramäki Grafia
Katri Väänänen Kilpailu- ja kuluttajavirasto
Mikko Hoikka Aikakausmedia
Taina Mäntylä KKV
Anna Lauttamus-Kauppila PRH
Kaisa Ala-Laurila A-lehdet
Terhi Hauskamaa A-lehdet
Mira Kaslin Huoneistokeskus
Aki Keskitalo Folks Hotels
Jani Ruponen Folks Hotels
Lauri Sipilä Pro-Source
Joel Hypèn Siro Creative Oy
Ninnu Turunen Siro Creative Oy
Eeva Jousi Siro Creative Oy
Jukka Karhula Siro Creative Oy
Wille Wilenius Bulevardin Viestintä OÜ
Veera Nurmenniemi Suomen UN Women
Elina Nikulainen Suomen UN Women
Henna Husso Suomen UN Women
Anssi Lindkvist Videolle
Tiina Viljanen Mainostoimisto Ilme Oy
Joona Kallinen Mainostoimisto Ilme Oy
Riikka Järvinen DNA Oyj
Katariina Ikävalko DNA Oyj
Jenni Ruohisto-Saari DNA Oyj
Petra Kakkola DNA Oyj
Jenni Eikrem Wavin Finland Oy
Taru Hirvonen Autosalpa Oy
Annina Haronoja Alma Talent Oy
Elina Isotalo Penope Oy
Anne Aikala Superskills Oy
Simo Alaruikka Cambio Solutions Ky
Asta Anttila
Jussi Armanto Salico Oy
Maria Falcken Superskills Oy
Laura Frisk DNA Oyj
Pia Grahn REGI RESEARCH & STRATEGI
Anna Jalas-Karjalainen Valio Oy
Sari Kaikkonen Oiva Partners
Mervi Karvo Markkinointi-instituutti
Laura Kittelä Pajulahti Olympic Training Center
Sanna Kuosa Valio Oy
Arto Lahti Aalto University Executive Education Oy
Outi Lindberg Valio Oy
Audrey Meunier-Valkonen Valio Oy
Anne Niemi-Hakala Markkinointi-Instituutin Kannatusyhdistys ry
Eliisa Rajasaari BTI Studios
Jaakko Rauramo ERJ Invest
Eveliina Räisänen Valio Oy
Henna Salenius Marketing Finland ry
Anneli Seitsonen-Ceder Marketing Finland ry
Eva Kohone KASKI Creative Agency
Lars Bakkegaard Freja Transport & Logistics Oy
Mia Boström Oy Dagmar Ab
Laura Elomaa Danske Bank A/S, Suomen sivuliike
Pia Hakola Liana Technologies
Jaana Hirsikangas Suomen UN Women ry
Marie Holmstedt Renoa Group Oy
Annika Holmsten Viking Line Abp
Maria Jernström OP Osuuskunta
Topias Kalliokoski Renoa Group Oy
Mari Kankaanranta Wärtsilä Oyj Abp
Outi Karppanen Mediatoimisto Voitto Tiimi Oy
Terttu Keskinen-Rönkkö Stopteltat Oy
Elina Kukkonen Alma Media Suomi Oy
Ville Kupila Renoa Group Oy
Jarkko Kurvinen Plutoni Oy
Sara la Fountain Sara la Fountain
Anne Laitinen Redland Oy
Terhi Leiniö Kalliola-konserni
Jarmo Lipiäinen Omnicom Media Group Finland Oy
Jaana Loipponen Lahden ammattikorkeakoulu Oy
Jaakko Luttinen Renoa Group Oy
Minna Lyyra Treston Oy
Alexandra Maksheeva Lahden ammattikorkeakoulu Oy
Mari Masalin Redland Oy
Akseli Matila Liana Technologies
Kristiina Meltovaara Lahden ammattikorkeakoulu Oy
Teemu Neiglick Omnicom Media Group Finland Oy
Jani Nummela Adventure Club
Maarit Nykänen Otavamedia Oy
Johanna Pekari Oy Dagmar Ab
Eveliina Päiväniemi Lumon Oy
Ulrik Rasmussen Freja Transport & Logistics Oy
Juha Rönkkö Stopteltat Oy
Noora Salmelainen Altia Oyj
Linnea Sulkanen Lahden ammattikorkeakoulu Oy
Raisa Summanen Oy Dagmar Ab
Nanna Timonen Markkinointiviestintätoimisto Kuulu Oy
Katariina Uljas-Ahl Oy Dagmar Ab
Lauri Unelius Griippi Oy
Julia Urmas Freja Transport & Logistics Oy
Aleksi Urmas Freja Transport & Logistics Oy
Hanna Vihervuori PAINOTALO PLUS DIGITAL
Joanna Vihtonen Lahden ammattikorkeakoulu Oy
Jasmiini Vikström Oy Dagmar Ab
Sade Yrjölä Oy Dagmar Ab
Minna Lyyra Freja Transport & Logistics Oy

Our Speakers

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MRKTNG-Day 2019

MRKTNG Day 10.-11.9.2019

DO GOOD WITH MARKETING

Arriving

Kaapelitehdas, Tallberginkatu 1, 00180 Helsinki
Entrance M1, from the side of Tammasaarenlaituri to access Merikaapelihalli

Metro: Ruoholahti (600 meters)
Tram: 8 (stop Kaapelitehdas)

Arriving with public transportation

Map of location

Accessibility

There is a ramp at the main entrance, leading access to Merikaapelihalli

Taxiservice

Kovanen organized taxi stand near the entrance at Tammasaarenlaituri.

Kovanen and FixuTaxi at your service.

 

Parking

Kaapelitehdas is a private area, in the inner court there are 8 parking places which are chargeable 24 hours a day, and 2 disabled parking spaces. Free disabled parking is only allowed on these marked places with specific timing. Around the Kaapelitehdas area there are general chargeable parking spaces provided by the City of Helsinki. There are several payment options on their parking machines. At Shopping Center Ruoholahti there are about 1500 chargeable parking spaces.