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15.1.2026 WFA: The Future of Search: Staying Visible in an AI-First World
Search is being reshaped in real time. AI-powered answers, richer SERP features, and new discovery journeys are changing how people find (and choose) brands – the old playbook of “rank #1 and win” is no longer our reality.
In this webinar, we’ll unpack what’s actually changing across traditional search and AI-led experiences, what it means for visibility and demand generation, and where brands should focus their efforts. You’ll leave with a practical checklist to protect performance, spot new opportunities, and align content, technical SEO, and digital PR to stay discoverable as the landscape evolves.
You’ll learn:
- What “visibility” means in an AI-first search journey
- The new roles of content, authority signals, and PR
- Priority actions to future-proof your search strategy for 2026 and beyond
Who this module is aimed at: Marketing, media, and procurement professionals from the WFA membership.
Duration: 60 minutes, including Q&A.
Presenter: Matt Beswick, Strategy Director and Co-Founder, Blush
The webinar is open exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing. Before registering, please check on the WFA website to ensure that the webinar schedule has not changed. Unfortunately, we do not receive real-time updates on any changes.
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Aika: 15.1.2026 11.00 - 12:00
Paikka: Zoom
