Marketing Finland Cannes Lions Festivaaleilla 2024

Unelmoitko markkinoinnin parhaiden tekijöiden kohtaamisista, alan parhaisiin töihin ja insighteihin tutustumisesta sekä aurinkoisesta rantaboulevardista kuhisevine beach partyineen? Sitten ei kannata jättää väliin Cannes Lions International Festival of Creativity -tapahtumaviikkoa, joka järjestetään 17.-21.6.2024 Cannesissa, Ranskan Rivieralla. Viikko huipentuu maailman parhaiden luovien töiden palkitsemiseen Awards-seremonioissa viikon jokaisena iltana. Myös Marketing Finland jalkautuu jälleen Cannesiin ja tarjoaa jäsenilleen maksutonta ohjelmaa yhdessä kumppaneidensa kanssa.

Jos haluat kuulla ensimmäisten joukossa tietoja 2024 Cannes Lions Festivalin ohjelmasta, liity Cannes Lions Festival 2024 postituslistalle & seuraa meitä somessa.

Cannes 2024 viikon oheisohjelman nostot

Sunnuntai 16.6.

ADWEEK House Kickoff Soirée Presented by Digital Turbine

19:00 – 21:00 | ADWEEK House ​

Join us for our Kickoff Soirée at ADWEEK House where we’ll mix and mingle, sip a rosé and toast to an incredible week ahead of insightful conversations, creative inspiration and valuable connections at Cannes Lions. Ilmoittaudu tästä

Maanantai 17.6.

Kantar: Nordics kick-off reception

17:00 | Kantar Apartment
Join us to get going with the week in Cannes! In this session, co-hosted with Marketing Finland and Sveriges Annonsörer, we explore what makes award winning advertising so effective in the Nordic region. In addition to best-in-class creative effectiveness case studies, we will hear how leading Nordic brands are set to operate in this modern AI-powered era of marketing.

Osana tapahtumaa kuulet myös Marketing Finlandin nostot festivaaliviikon ohjelmasta ja pääset verkostoitumaan Cannesin kattojen yllä. Tervetuloa mukaan! Ilmoittaudu tästä

PwC at Cannes: Driving creativity: The reinvention of advertising

16:30 – 18:30 | Tenacity yacht | Jetée Albert Edouard dock (behind Palais building)​

The deprecation of 3rd party cookies is one factor driving the interest in 1st party data and retail media. Explore the opportunities and challenges in the fastest-growing advertising area. Host: Sam Tomlinson, Partner | UK Media Leader, Bobi Carley, ISBA Head of Media. Ilmoittaudu tästä

TikTok, RTL & IAB Sweden: Nordic Cannes Kick-off

18:00 – 21:00 | RTL Beach 

TikTok, RTL and IAB Sweden invite you to our Cannes Nordic kick off with music, rosé, snacks and of course, amazing industry peers from all over the Nordics. Ilmoittaudu tästä

Tiistai 18.6. 

Finnish delegation Get2Gether by JCDecaux

18:00 – 20:30 | Riviera Beach Restaurant  (31 Bd Jean Hibert, 06400 Cannes)

Welcome to the get2gether by JCDecaux. We are happy to invite you to our dinner at Riviera Beach Restaurant. We have a nice beach set-up with food & drinks available and we will be sharing some thoughts around the marketing scene and the change that AI is currently enabling for it. Ilmoittaudu tästä

PwC at Cannes: Driving creativity: The reinvention of advertising

16:30 – 18:30 | Tenacity yacht | Jetée Albert Edouard dock (behind Palais building)​

The deprecation of 3rd party cookies is one factor driving the interest in 1st party data and retail media. Explore the opportunities and challenges in the fastest-growing advertising area. Host: Sam Tomlinson, Partner | UK Media Leader, Bobi Carley, ISBA Head of Media. Ilmoittaudu tästä

RTL AdAlliance Beach Party

22:00 | RTL Beach Ilmoittaudu tästä

Keskiviikko 19.6.

ICCO IN CANNES: PR in Cannes Content Sessions with Worldcom and UNDP. 

13:30 – 16:00 | Little Black Book Beach (LBB Beach)

Bringing audiences creative panels, exciting  interviews, and fun interactive sessions, highlighting world class PR work that will inform and inspire. Case studies of new, different, unusual and innovative campaigns from Worldcom, the agency network overing 49 countries worldwide. Ilmoittaudu tästä

Omnicom & Channel Factory: Expertise on AI: How generative AI can improve marketing effectiveness (in Finnish)
15:00 – 18.00 | Art Gallery Espace Michelangelo, 3 rue Michel Angelo, 500 m from Palais

Get together with Finnish marketing professionals for a light-hearted talk on how generative AI can improve marketing effectiveness in the here and now whilst enjoying refreshing drinks & snacks. Ilmoittaudu tästä

Speakers & program: 15.00 – 15.45 | Omnicom Media Group Finland, Teemu Neiglick & Päivi Arffman-Koskinen | Launch of OMNI Kompassi. First GAI that is trained to understand Finnish consumers, media and marketing landscape.” | Teemu is CEO of OMG Finland & Päivi is a marketing strategist that is leading OMG’s AI development in Finland.​

16.00 – 17.00 | Channel Factory, Phil Cowdell | “Social Media – From Harmful to Helpful: How being Conscious can help accelerate media performance PLUS inclusion, representation and sustainability across your media investments” | Phil is Channel Factory’s global Chief Strategy Officer and former CEO of Mindshare and Mediacom, as well as global Client President at GroupM and WPP. ​

17.30 – 18.00 | Omnicom/Annalect, Slavi Samardzija | “AI development @ Omnicom & OMNI Assist” | Slavi is a global CEO of Annalect, Omnicom’s center of data, technology and analytic professionals. Annalect has over 5000 experts globally, making it a leading provider of data driven marketing capabilities in the world. Slavi leads AI-development globally at Omnicom.​

ICCO IN CANNES: PR in Cannes Drinks with Worldcom.

16:00 – 18:00 | Little Black Book Beach (LBB Beach)

The annual “PR Networking Drinks” will take place on LBB Beach with the PR Lion jury, Young PR Lions finalists, Creative Directors and ICCO’s global PR membership. On the night of the ‘PR Lion’, join the global PR community in a celebration of  PR in Cannes. Ilmoittaudu tästä

PwC at Cannes: Driving creativity: The reinvention of marketing and the customer experience 

16:30 – 18:30 | Tenacity yacht | Jetée Albert Edouard dock (behind Palais building)​

Forward-thinking marketers are strategizing across teams to deliver exceptional customer experiences. Get insights on the next era of tech-enabled hyper-personalization and differentiation that can help drive success. Hosts: George Korizis, Principal | US Customer Transformation Practice Leader, Samrat Sharma, Partner | US & Global Marketing Transformation Leader. Ilmoittaudu tästä

Torstai 12.6.

Adform mid-morning brunch: The hot topics of advertising in 2024

10:00 – 12:30 | Maëma plage du midi

Brunch together with Adform and learn what are the hot topics in advertising today. Adform will also share insights into such issues as AI, cookieless, retail media, CTV, attribution and ESG.  Ilmoittaudu tästä

Lataa tästä päivittyvä koko viikon ohjelma PDF-muodossa

Tutustu alta myös Marketing Finlandin kumppaneiden sekä mm. alustojen Beach-tarjontaan ja rekisteröinteihin

Channel Factory at Cannes Lions (events targeted mainly for marketing executives & brands)

Meta Beach​

Pinterest Manifestival​

TikTok at Cannes​

Kurio & Samy Alliance at LBB Beach​

Sport Beach​

RTL Beach​

The Kantar Apartment​

World Woman Cannes​

Equative Send-off Silent Disco​

Alla olevasta esityksestä voit tutustua Marketing Finlandin järjestämään jäsenille maksuttomaan vuoden 2023 Cannes LIONS ohjelmaan. (ohjelmaosuus alkaa 1.15 min kohdalla ja kestää n. 15 min)

 

Cannes Lions -festivaalipassilla koet enemmän.

• Classic: 4095 € +Sales Tax 20%

Everything you’ll need for a deep dive into the world’s leading creativity. Formerly Complete pass.

• NEW: Creator in partnership with Viral Nation: 1145 € +Sales Tax 20% Application necessary, limited availability.

Designed especially for the creator economy, this four-day pass (Tuesday-Friday) gives you access to a bespoke learning experience during the Festival, including dedicated content, roundtable discussions and exclusive networking opportunities.  Get in front of the biggest brands and agencies, and find out how to navigate this growing space. For creators and those working in the creator economy, including independent creator marketing agencies, creator talent agencies and creator consultants. More information here

• Brand Marketer: 5995 € +Sales Tax 20%

Designed especially for brand marketers, this pass gives you all the benefits of a Gold pass and access to a bespoke learning experience during the Festival, greater access to speakers, and the chance to be part of a like-minded group of marketing industry peers – so you’ll leave with an unmissable new network.

• CMO Accelerator Programme; 5995 € +Sales Tax 20%

Two days of executive, hands-on learning with fellow CMOs from around the world. Sharpen your skills, grow a network of like-minded thinkers and learn strategies for delivering sustainable, endurable brand value. Plus full access to the Festival with all the benefits of a Gold pass.

• Gold: 5995 € +Sales Tax 20%

All the access of the Classic Pass, all week, plus VIP benefits including ClubHouse access (with complimentary food + drink), fast-track badge collection, line-skip at the Lumiere + Debussy talks and the daily Awards Shows and access to the VIP area at the Closing Party.

• Platinum: 10495 € +Sales Tax 20%

The complete VIP experience at Cannes Lions. Get all the benefits of a Gold pass, plus access to select 5 star hotel rooms at preferential rates in the heart of Cannes (hotel cost not included), a dedicated account manager, luxury transfers to/from Nice airport and a complimentary companion pass for your spouse/partner to attend the Awards Shows and Closing Party with you (please note a companion pass does not grant full access to the Festival). Limited passes available.

• Start-up: 1145 € +Sales Tax 20%

Reserved exclusively for start-ups building the next generation of creative tools and platforms – or serving the advertising, marketing and communication sectors – the new Start-up pass will help you unlock meaningful, valuable connections at the industry’s biggest meet-up. Eligible start-ups can claim exclusive pricing for up to five Festival passes, where you’ll find unparalleled access to potential new customers, partners, and investors – plus learning and development opportunities with the creative industry’s brightest minds. For early-stage funding start-ups, incorporated within the past five years, that operate in or serve the creative ecosystem. By application only, some proof will be requested. Limited number available, apply early for the best chance of access. Applications must be submitted by Friday 31 May to qualify for this pass.

• Student: 995 € +Sales Tax 20%

As a Student, get discounted access to the Festival and learn from world-class creativity alongside the industry’s brightest minds.

• Young Lion: 2095 € +Sales Tax 20%

If you’re 30 or under, enjoy discounted Festival access to jump start your creative journey.

• Creative Academy – Early Bird: 2196 € +Sales Tax 20%

Be one of 30 creatives under 30; learning first-hand from a selection of the world’s greatest creative minds in this LIONS-accredited learning programme. Intimate sessions will help you discover and deliver ground-breaking ideas – whilst building a world-class network with full access to the Festival. Limited places available, application necessary.
Early bird pricing expires 12pm GMT, 28 March 2024, after that 2745 €+Sales Tax 20%.

• Brand Marketers Academy – Early Bird: 2196 € +Sales Tax 20%

A LIONS-accredited learning programme built for ambitious early career marketers. 30 under 30s will come together to unlock the power of creativity, build a world-class network and inspire the next generation, with full access to the Festival. Limited places available, application necessary. Early bird price expires 12pm GMT, 28 March 2024, after that 2745 €+Sales Tax 20%.

• LIONS Scholarship

Established in 2023, the LIONS Scholarship is back – offering a fully paid scholarship for underrepresented talent in the creative industry. Each of the ten winners will join either the Brand Marketers Academy or Creative Academy, enjoying a curated programme and full Festival access. For anyone working full-time as a creative or marketer with at least 2 years experience and aged 30 or under (specifically, born on or after 21 June 1993). Proof of age will be required. More information

Katso tästä passien tiedot ja osta verkkokaupasta

Lisätietoa Cannes Lions Festival -tapahtumasta löydät tästä

Suomalaiset nuoret vahvasti edustettuna Cannesissa

Young Lions -kilpailun parhaat tiimit kilpailevat seitsemässä eri kategoriassa Cannes Lions -viikolla. Voit seurata nuorten matkaa sekä lähettää kannustuksia Marketing Finlandin somekanavissa. Lisäksi Marketing Finland sponsoroi yhdelle alan opiskelijalle osallistumisen Roger Hatchuel Student Academyyn.

Lennot ja majoittuminen

Lennot kannattaa varata nopeasti, sillä hinnat nousevat kesäkuun lähestyessä. Suoria lentoja lähimmälle lentokentälle Nizzaan tarjoavat Finnair ja Norwegian. Cannesin majoitustarjonta alkaa olla jo lopussa, mutta ei hätää –ympäristökunnista, kuten Antibesista ja Juan-les-Pinsista pääsee kätevästi junalla tapahtumapaikoille. Juhannuksesta johtuen suomalaisten osallistuminen painottuu alkuviikkoon, mutta kyllä suomalaisia tavataan myös perjantain päätösbileissäkin rannalla. Viime vuonna suomalaisia oli Cannesissa upea joukko ja tänäkin vuonna odotamme vahvaa suomalaisedustusta.

Nähdään taas Cannesissa!