Throughout decades, the Golden Drum has stood as one of the most visible crossroads of the creative, marketing and advertising professional communities in the European advertising space. It had a profound impact on the development of the industry, not only within the once so familiar New Europe but also beyond. Each year, with head-turning ideas competing for prestigious awards, it offers new proof that the specific cultural and economic-political milieu of the individuals and teams (in the regional sense) reflects significantly in their extraordinary creative contributions, not just recognized but well-respected all over the world.