Samuel van Deth


Director CX Strategy at Oracle

Samuel van Deth is a data driven marketing strategist. As Director CX Strategy at Oracle he is driving the go-to-market strategy for the marketing technology portfolio.

His past experience includes: Adobe, working with large enterprises such as Nike, Uber, Samsung, eBay and Unilever on their Data Strategy in Marketing; leading performance advertising teams at an Axel Springer division and cofounding a startup on the usage of social data.

Samuel is passionate about data & intelligence for improving all aspects of business and society. He is also an avid tracker of all his music and sports activities (if any). Finally, the data shows that at home he is strongly outnumbered 5 to 1 by his wife and 4 young daughters.

Samuel van Deth