Erik Elvingsson Hedén

SB Insight

Managing Director

Erik Elvingsson Hedén is the Managing Director of SB Insight and the founder of Sustainable Brand Index™, Europe’s largest brand study on sustainability. He has worked with sustainability for over a decade and has insights into more than 1 600 brands across industries and countries. Based on these insights, Erik is an experienced sustainability brand strategist and holds lectures on how sustainability affects brands, communication and business development.