Väinö Leskinen is the COO of BOND and a brand innovation consultant to select clients. In an era where marketers are often overwhelmed by the sheer volume of innovation Vaino helps leaders focus on the change that is strategic. Prior to his current role Vaino helped global auto brands like Mercedes-Benz and NIO create digital human-machine interfaces for their next generation vehicles. Before that Vaino worked with some of the world’s best known brands as the global director of mobile at TBWA Chiat Day in Los Angeles.