Head of Data & Insight at ID BBN, driving force behind the agency’s approach to data and analytics in sales & marketing.
Robert guides ID BBN’s international clients in becoming data-driven using modern growth leadership frameworks and his expertise in data, analytics & tech implementations for marketing.
”Data, analytics & tech are hard facts, they are definite – but we cannot set people and their behaviour by the push of a button, and that is why it is necessary to develop guidelines and frameworks for the people track or way of working. We can master data & analytics, but in the end, organizations are about people – and we cannot master people.”
Robert’s pass-time activities include audiobooks, music, games, and social events. He loves cooking and sees his kitchen as an alchemical experimentation laboratory – a perfect place to test new ideas and improve his skills – one might even call his method ”growth cooking”!