Dr Karen Nelson-Field is a globally acclaimed researcher in media science, with over 17 years spent researching and redefining how people deliver successful marketing and media outcomes through the guise of human attention.
Regularly called upon to speak at major industry events across the globe including AdWeek, Cannes and SXSW, Karen’s work has also been recognised and noted in leading publications such as The NY Times, Wall Street Journal and Bloomberg Business. Making her the thought leader and subject matter expert in all things attention metrics which saw her named as a 2022 Honoree in the Ad Monsters + Ad Exchanger Top Women in Media & Ad Tech, as a Game Changer.
In addition to regular speaking on the global stage, Karen is also a well renowned author with two published titles under her belt. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. While her second book, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising.
