B2B marketing for today and tomorrow – success strategies from brand to sales

Welcome to the B2B Marketing Summit, an exclusive event for professionals dedicated to advancing their B2B marketing expertise. Whether your focus is on the Finnish market or global operations, this seminar delivers the latest insights into B2B marketing trends and equips you with actionable tools for strategic leadership and planning.

This event is designed especially for C-level decision-makers in B2B companies. With a strong emphasis on real-world case studies, the day promises to be engaging, informative, and full of valuable takeaways.

Hear from leading B2B marketing experts and innovators as they share their knowledge and practical examples from the field. Please note: all presentations will be conducted in English.

THE EVENT IS FULL; IF YOU REGISTER, YOU WILL BE PLACED ON THE WAITING LIST.

Price: 350 € for members of Marketing Finland and 850 € for non-members. VAT of 25.5% will be added to the prices.
Location: Sanomatalo, Helsinki
Organizers: Marketing Finland ry, Nitro Group Oy, Kantar Finland Oy, and Sanoma Media Finland Oy

Please specify any dietary restrictions in the "Additional Information" field when registering.

Participation in the event is not included in the Marketing Finland Academy training license.

Event Program:
 
9.00-9.30 Breakfast

9.30-10.15 Riikka-Maria Lemminki, CEO, Marketing Finland ry -
Analyzing Customer Structures as the Foundation of Strategic B2B Marketing

10.15 - 10.45 Tiina Kosonen, Marketing Strategist, Sanoma Media Finland Oy -
It all starts with insight: what's relevant for today's B2B decision maker and how it should change marketing

10.45-11.30 Manolis Koumantaros, Director Global B2B practice, Kantar Finland Oy & Nico Stouthart, Brand Strategy, Senior Partner, Kantar Consulting -
The Blueprint for B2B brand growth

11.30-12.00 Kristina Öström, Director Brand, Marketing & CX, Neste Renewable Products & Maria Jernström, Senior Brand Manager, Neste Renewable Products -
Case Neste: From facts to Feelings: Elevating B2B Marketing with Emotion

12.00-13.00 Lunch at the Sanomatalo restaurant

13.00-13.45 Eka Ruola, Chief Creative Officer, Nitro Group Oy -
Creativity at the very core of the modern B2B marketing

13.45-14.30 Artti Aurasmaa, CEO, Staria Oy -
Case Staria: Courage to grow

14.30 - 15.15 Annika Payn, Global Head of Brand, KONE Oyj -
From an identifier to a value generator. Brand as a driver for growth