The Most Important Workday of the Year
On May 19, the marketing and communications industry will gain a new, one-of-a-kind arena as MRKTNG Day, Mainontapäivä, IMPACT Helsinki and Marketing & Communications Week unite into The Most Important Workday of the Year.
The Most Important Workday of the Year
When leading industry events become one
When several of the field’s leading events are brought together, the result is something never before seen in Finland. Not four separate occasions, but one complete workday that gathers under one roof the industry’s direction setters, growth drivers and those bold enough to create what comes next.
The arena: Finnkino Tennispalatsi
The event takes place in the impressive cinemas of Finnkino Tennispalatsi. The image, sound and atmosphere are designed to support thinking and creativity — at the level both the speakers and the audience deserve.
The main stage is the iSense auditorium, where technology doesn’t limit the content — it amplifies the experience.
A programme designed to shift your thinking
We have built a one-day programme whose ambition is not just to inspire for a moment, but to create lasting impact. The day is structured into thematic parts that systematically move thinking forward.
Morning: RESET 2026
The morning begins with RESET 2026 — a curated opening designed to pause, clarify and redirect thinking. It explores the transformation of marketing and communications, the forces shaping the future, and what we need to understand right now to build the next phase of growth. RESET is not just inspiration — it is perspective that challenges the familiar and reframes how we see industry development.
Afternoon: BREAKING THE FRAME (ENG)
The afternoon shifts the focus to international perspectives and the boundaries of thinking. BREAKING THE FRAME brings global-level insights, cases and phenomena to the stage — content that challenges established models and expands the understanding of what marketing and communications can be. The programme is primarily in English and designed for those who want to stay at the forefront of global change.
Where conversations happen
A vital part of the day is networking and exchange of ideas. When the legends of marketing and communications, growth makers and future builders meet, conversations emerge that simply don’t happen in Teams calls or calendar slots.
This is the day when:
thinking becomes clearer
ideas start moving
direction for the coming years begins to take shape
Early Bird — secure your seat now
👀 Take a look behind the scenes and secure your place at the advance rate.
Early Bird tickets available until March 1.