Setting standards that effectively protect minors in digital environments Over the past 10 years, WFA and IARD have closely collaborated to develop new responsibility standards for online alcohol advertising, supporting the UN’s goals to reduce harmful alcohol consumption. As a result of this cooperation, and with the backing of major social media platforms, advertisers have gained better tools to ensure their ads reach only adult audiences, whether on social media, the open web, or through influencer partnerships. Despite these efforts, governments and public health advocates worldwide are calling for alcohol advertising bans and dismissing self-regulation efforts as ineffective. Some parts of the World Health Organization (WHO) promote the concept of ”no safe level of alcohol consumption,” and the Global Alcohol Action Plan 2022-2030 (GAAP) calls for alcohol brands to ”refrain from promoting consumption” altogether. THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!

With the UN General Assembly meeting next year to agree on a political declaration on preventing Non-Communicable Diseases, we want the contribution and role of the private sector to be recognized. How can we work together to position advertising self-regulation as part of the solution? How can we demonstrate our commitment to helping protect minors in an increasingly complex digital environment? Join us for a discussion on the future of alcohol advertising standards on 6 February at 8am London | 4pm Singapore | 7pm Sydney (Other time zones) to learn about IARD's global standards and explore opportunities for action in the APAC region.

Jon Baldwin Quintanilla, WFA, will Introduce the session and present global and regional trends as well as WFA's efforts to continuously raise the standards for responsible alcohol advertising.

Laura Brodie, from the International Alliance for Responsible Drinking (IARD), will present the work being done to raise standards by major beer, wine, and spirits producers to prevent alcohol advertising targeting minors.

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, will share how industry-wide advertising self-regulation can ensure responsible advertising and build trust with authorities, consumers, and society at large.

This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA's website using your personal work email address. Please indicate your company's membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing. Register for the webinar by clicking here.

6.2.2025 WFA: Regional WFA-IARD Webinar for APAC

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