4.9.2025 WFA Webinar: Sustainable Marketing 2030 – Radical Innovation

Join WFA and Kantar for a deep dive into the role of innovation in sustainable transformation for the marketing industry. Leading marketers are leveraging sustainable innovation to capture the value opportunity of sustainable marketing, broadening their appeal to mainstream audiences, creating new business models and building circular skills for the marketing teams. In this one-hour webinar, we will give an overview of the Three Principles for progress from WFA and Kantar’s new Radical Innovation Playbook launching in September 2025 – a new resource to help brands shift sustainable innovation from an incremental, tactical opportunity to a strategic transformation opportunity that future-proofs the business. Join us to learn how leading brands are using Innovation to harness the potential of the sustainable transformation of marketing. You will hear from:

• Emily Hill, Director at Kantar’s Global Sustainable Transformation Practice and Michelle McEvoy, Global lead for Sustainable Marketing at WFA on key insights from Sustainable Marketing 2030
• Josefien Olij, Global Sr Director Integrated Marketing & Creative Excellence at Philips on how the brand unlocked a new growth platform for the business by reframing the narrative on refurbished products with their multi-award winning campaign
• Laurence Fontinoy, Global Head of Circularity at Decathlon on how the organisation are leveraging new business models as lever of growth
• Jeroen Schoorel, Sustainability Manager, Global Commerce and Innovationat Heineken, on the importance of cross functional collaboration and enhancing circular capabilities across the business