24.6.2025 WFA Webinar: A Global Roadmap for HFSS Ad Standards

How can the advertising industry help shape a healthier global food environment? Join the World Federation of Advertisers (WFA), the International Food and Beverage Alliance (IFBA) and the International Council for Ad Self-Regulation (ICAS) for a timely webinar on the role of advertising self-regulation in reducing children’s exposure to the marketing for foods and non-alcoholic beverages high in fat, sugar and salt (HFSS). With growing regulatory pressures on food marketing and declining support for advertising self-regulation, the industry must demonstrate its ongoing commitment to responsible marketing. Robust, collective ad standards are part of the solution. During this session, we will present a new Global Roadmap, developed collaboratively to drive a deeper understanding of the global conversation on obesity and outline the practical role that proportionate advertising restrictions can play in effectively reducing children’s exposure to HFSS ads.