This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools. How can brands embrace the opportunities of AI in marketing while safeguarding against reputational, legal, and ethical risks, including those linked to third-party tools and partners? In this webinar, Laura Holden, Founder of Responsible AI consultancy Bonsai, will share practical insights into where risks can emerge when selecting AI tools, what their implications may be, and how brands can mitigate them. She will also present a strategic framework for assessing AI vendors to help you conduct effective due diligence, make informed tooling decisions and build trust and accountability across your AI supply chains.

In partnership with handpicked experts, WFA’s AI Knowledge Spotlight sessions aim to equip marketing professionals with the knowledge and practical insights they need to adopt AI with confidence and drive more effective and efficient marketing communications.

THE WEBINAR IS OPEN TO MARKETING FINLAND BRAND MEMBERS

The webinar is open exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA's website using your personal work email address. Please indicate your company's membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing. Before registering, please check on the WFA website to ensure that the webinar schedule has not changed. Unfortunately, we do not receive real-time updates on any changes. Register for the webinar by clicking here.

15.1.2026 WFA: AI Knowledge Spotlight: Managing risk when choosing AI tools

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