WFA Media Forum brings together The Quarterback, Ebiquity and FirmDecisions for a unique session to update and upskill teams ahead of media agency MSA negotiation season. In 2025, the WFA Media Forum has published two important guides for media agency MSAs:

Appointing Media Agency Networks on a Global or Multinational Basis (with The Quarterback)
Media Agency MSA Transparency (with Ebiquity & FirmDecisions)

With negotiation season approaching for many WFA members, we’re bringing together the co-authors of both reports for a single, high-value session. They’ll share their latest insights and highlight the key topics shaping this year’s negotiations: expect a focus on Principal Media, Audit Rights, AI, and the evolving media landscape in China. This session is designed for senior and experienced teams, offering a strategic update ahead of agency discussions. If you’d like to submit an anonymous question, please email t.ashby@wfanet.org in advance. Selected questions will be addressed during the session.

This WFA webinar is open free of charge for members of Marketing Finland. Registering for the webinar requires creating a user account on WFA's website using your personal work email address. Please indicate your company's membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing. Before registering, please check on the WFA website to ensure that the webinar schedule has not changed. Unfortunately, we do not receive real-time updates on any changes. Register for the webinar by clicking here.

11.9.2025 WFA Webinar: Media Agency MSAs: What's changed, and what matters most right now?

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