Tietopankki bränditurvallisuudesta ja mainospetoksista

WFA on julkaissut kumppaniensa kanssa avoimen tietopankin bränditurvallisuudesta,  mainospetoksista ja digimainonnan näkyvyydestä.

Neljännesvuosittain päivittyvä tietopankki kertoo markkinoijalle keskeisten haasteiden  tilanteesta eri maissa. Kattava tietopankki on avoin kaikille.

>> The Digital Media Benchmark

“It’s encouraging that the industry is collaborating to help engineer a better, more sustainable environment for all stakeholders. We’ve seen this with the Global Alliance for Responsible Media, and now we are pleased to see that the leading verification companies are jointly participating in this Digital Media Benchmark initiative, designed to introduce more visibility into some of the key focus areas with WFA’s Global Media Charter. The Media Charter calls for change in the digital media industry. These data, provided to the entire industry on a quarterly basis, are a welcome and significant step towards that change,”

Stephan Loerke, CEO of WFA

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