Focus of this session: Influencer Management & Agency Partnerships Results-orientated and contractually aligned performance management frameworks can lead to effective long-term partnerships between clients, their agency and influencer partners. Starting with a strong foundation grounded in governance, mutually agreed ways-of-working, and clear KPIs sets the scene for greater creative freedom within influencer marketing. This module will […]

With 1 billion members globally and 11 million in the Nordics, LinkedIn is the place for all B2B companies and many B2C companies to reach the right people at the right time with the right message. Tune in to what the latest product updates are, what’s working and what’s not working on LinkedIn and gain […]

The Competition and Awards are open to all agencies, advertisers, clients, design or production houses, media companies and others involved in the creation or production of marketing communications The Golden Drum competition is divided into 5 main sections: ONE-CHANNEL, OMNI-CHANNEL, CRAFT, CREATIVE MEDIA EXCELLENCE and CREATIVE BUSINESS EXCELLENCE. Each section is subdivided into groups and categories that reflect the latest […]

Focus of this session: Social Commerce A needs-based, future-fit social commerce ecosystem consists of agencies, influencers, and platforms. Gain a foundational understanding of different types of social commerce in the region – from livestreaming to group buying - and learn how to build strong partnerships across the social commerce supply chain. This module will provide: An […]

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success. The Effie network partners with research and media organisations to bring its audience relevant insights into effective marketing strategy. Since 1968, winning an Effie […]

Haluatko terävöittää organisaatiosi asiakaskokemuksen johtamistaitoja ja pysyä kilpailijoidesi edellä? Tule mukaan webinaariimme, jossa pureudumme asiakaskokemuksen johtamisen (Customer Experience Management, CEM) osaamisen kehittämiseen ja sen merkitykseen kilpailuedun rakentamisessa. Webinaarissa keskitymme CEM-strategioiden vahvistamiseen ja tehokkaampaan resurssien kohdentamiseen. Opit, miten voit hyödyntää benchmarkkausta asiakaskokemuksen johtamistason nostamisessa. Tulokset auttavat sinua vertailemaan oman organisaatiosi aktiviteetteja muihin ja oppimaan lisää muiden […]

Effie Awards Finland on Suomen ainoa markkinointiviestinnän tuloksellisuutta mittaava kilpailu.

Focus: Supercharging creativity With the proliferation of media and the need for content at scale, the content department can feel overwhelmed. There is increasingly less time to think, consider, and create. So, how do we continue to be present and predispose more people while remaining meaningful to consumers across our various touchpoints? This session will enable […]

Mihin kysymyksiin asiakasdata voi antaa vastauksia? Mitä tulee huomioida, kun kerätään first party dataa analysointikäyttöön ja yhdistetään dataa eri lähteistä? Mikä vaikuttaa datan laatuun ja miten sitä voidaan parantaa? Miten analytiikka jalostetaan markkinoinnin ja myynnin käyttöön? Tervetuloa oppimaan B2B- ja B2C-analytiikasta, asiakasymmärryksen lisäämisestä, segmentoinnista, datan rikastamisesta sekä uuden asiakaspotentiaalin löytämisestä! Kouluttamassa Suomen Asiakastiedon asiantuntija. KOULUTUS […]

Focus of this session: 2024 Media trends and impact on 2025 advertising As the world leader in media investment analysis, Ebiquity will provide an overview of the media trends, leveraging Ebiquity proprietary data along with industry sources, to provide an independent perspective on some of the key media trends in APAC. This session will provide […]