Focus of this session: Creative Mindset 101 Join Jon Williams, CEO & Founder of The Liberty Guild, to hear eight impactful ways to boost your creative thinking. Blending global insights with an APAC flavour, this session delves into what a creative mindset is and how to disrupt yourself to shake things up. Learn practical, no-nonsense […]
Focus: Rooting creativity in culture Brands that focus on culture have the superpower of building stronger connections that endure. Leveraging cultural insights also enables brands to naturally transfer their campaign ideas across different regions. In this session, we will explore the who and how of rooting creativity in culture, creating advertising concepts that resonate with consumers […]
Focus of this session: Creating persona-driven content Shannon is the Client Services and Delivery Director at Aira. She will share the latest version of Aira’s audience-first content marketing framework that will help you drive revenue in 2024; the year most marketers are tasked with delivering more results, with less time and budget. This framework has been […]
Focus of this session: Smarter management of inventory/principal media and other non transparent agency revenue sources Inventory media is now the biggest game in town and growing globally. This webinar will highlight how to assure that benefits are shared to clients, controlled and are managed for price reductions. FirmDecisions will outline the issues, share updates and […]
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success. The Effie network partners with research and media organisations to bring its audience relevant insights into effective marketing strategy. Since 1968, winning an Effie […]
Focus of this session: Agency Briefing It all starts with the brief. This module will reinforce why great marketing brief writing is arguably the most important skill a Marketer should master. It will provide the key components of a great brief and demonstrate how good briefing saves time and money by enabling the communications process […]
Focus of this session: The watchouts and opportunities with Advanced/Connected TV in APAC As the world leader in media investment analysis, Ebiquity will delve into the evolving landscape of Advanced TV and Connected TV in the APAC region, highlighting key watchouts and opportunities for your brands. By being mindful of the challenges and strategically leveraging […]