WFA Webinar: Search Engine Optimisation (SEO) 101

This session will include:

• The core principles of SEO and how to effectively apply them in 2025 and beyond.
• Voluntary steps to creating and executing an SEO strategy tailored to a brand’s objectives.
• An examination of the interplay between human expertise and machine-driven optimisation, and how brands can effectively integrate the latest technologies.
• An overview of the SEO partnership ecosystem and tips on how to choose the right collaborations to drive better results.

THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!

This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.

Register for the webinar by clicking here.