WFA Webinar: More effective B2B influencer marketing

• Decoding buyer intent: how digital signals reveal evolving consumer behaviours;
• Generational shifts in media consumption and decision-making among Business Decision Makers (BDMs);
• More effective strategies and examples of platforms for B2B influencer marketing;
• Measuring outcomes and modelling effectiveness.

THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!

This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.

Register for the webinar by clicking here.