Young Lions Finland 2024

Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. If you are 30 years old or younger, the Young Lions Competition is one of the best ways to celebrate your creativity on a global stage.

Young Lions Finland is a local competition, arranged by Marketing Finland, and the winning teams from each of the 7 competitions will be awarded with a pass to join the international Cannes Young Lions Competition and the Cannes Festival of Creativity in Cannes, France in June 2024.

YOUNG LIONS FINLAND COMPETITION 9.2.–11.2.2024

Schedule 2024

  • January 9: Pre-registration opens
  • January 26: Jury announcement #1
  • February 1 at 17.00: Info webinar guiding through the entry and competition process (webinar link sent to pre-registered teams, the session will be recorded and can be watched later, too)
  • February 2: Jury announcement #2
  • February 6: Jury briefing
  • February 8: Pre-registration closes
  • February 9 at 17.00: Brief from NGO and the competition time starts (24h or 48h, depending on category)
  • February 10: 24h competition dl
  • February 11: 48h competition dl
  • February 19 – March 6: Online judging
  • March 11-14: Jury shortlist meetings
  • March 15: Shortlist published
  • March 18 – 22: Presentations (5 categories)
  • March 25 – 27:  Closed judging (2 categories)
  • April 17 (date tbc): Announcing the winners
  • Week 17 Registering for Cannes Young Lions Competitions
  • May (date tbc): Mentoring Event for Winning Teams
  • June 17th-21st 2024: Young Lions Competitions and Cannes Lions Festival in Cannes, France

We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.

Introducing the Steering Group 2024

Meet the Jury Members

Useful links

Presentation slides of Info Webinar Feb. 1st

Watch the recording of the Info Webinar here
Passcode: nBSUu45+

Briefing documents from 2023 competition: NGO brief and category briefs

Links to 2023 work: Winners and shortlisted work / all the other entries

 

Competitions 2024

Design – create a mood board that also includes a description of how your design fits the brief and how it could help the brand evolve.

Introducing the category sponsor: TBA

 

Digital – build a digital-led campaign that utilises the powers of digital technology to respond to the challenge in the brief.

Introducing the category sponsor: 

 

 

 

Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.

Introducing the category sponsor: TBA

 

Marketers – create a product or service that answers the challenge in the brief. Note: this Competition is open to client marketers only (in-house), and teams must represent the company they work for. By ‘client marketers’, we mean marketers not working at an agency representing different clients.

Introducing the category sponsor: 

 

 

 

 

 

Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.

Introducing the category sponsor: 

 

 

 

PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.

Introducing the category sponsor: TBA 

 

Print – create a print ad that answers the challenge described in the brief.

Introducing the category sponsor: 

 

Eligibility

All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 21 June 1993. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.

Entry fee 200 € / entry (+vat)

How to enter

Stage 1: Pre-registration opens 9.1.2024. By pre-registering you will ensure a place in the Young Lions Finland sparring & info webinar. Pre-register here: https://forms.office.com/e/CNKhV30V4F

The briefing events for the 2024 competition will be held online on February 9th.

Stage 2: on February 9th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.

Questions and Answers

Competition rules

By entering the competition, you agree to accept the rules and terms.

The Award package for the winning teams

All Gold winning teams (2 persons in each team) will be rewarded with a package of:

  • flights Helsinki – Nice, France – Helsinki and transfers from and to airport
  • accommodation for the competition week in Cannes, France (or in the nearby area)
  • Young Lion Competitor pass (value 1555€+vat)
  • contact person available during the competition week in Cannes
  • mentoring session in May to get ready for the Cannes competition and Festival
  • Marketing Finland eLearning Academy license for 1 year

Stay tuned for more competition updates!

Here you can see more of the Cannes Lions Competitions 2024, and the winning work from 2023

Need for more information?

If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.

Young Lions Finland 2023 Archive of all other entries

Archive of all the entries in 2023, which were not shortlisted or awarded

You can see the work  from the links of the titles of each entry.

 

Digital

#UnlockTheirStories Lauri Arjas, Kurio & Aleksandra Näveri, Kurio

Buy another morning  Ella Seppänen, Avidly Oyj & Lauri Kaikkonen, Avidly Oyj

Not loading Jonni Aaltonen, Wunderman Thompson Finland & Saga Tanner, Kaski Agency

Donate your @handle Katariina Ollari, Bob the Robot & Johanna Vierimaa, TBWA\Helsinki

Be a true morning person Petrina Puranen, NORD DDB HEL & Vanessa Weckström, Don & Branco

Part of Team Hannes Lainio, Generaxion Oy & Kaisa Kettunen, Generaxion Oy

Tap It Away Inca Paatela, OMD Finland & Klaus Hietala, Krash Oy

Cancel Cancer Saara Katriina Kemiläinen, Nitro & Helli Palmgren, Nitro

Chance for childhood Emilia Perttu, Nitro Group Oy & Salla Pietilä, Nitro Group Oy

Tap for life Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy

We want to see more kids at the playground. Venla Hannola, Julkee x Lempee & Riina Salo, Julkee x Lempee

How Much Will You Help? Timo Jaskari, Digiteam Oy & Sanna Lahtinen, Digiteam Oy

 

Film

Heroes with Hearts of Gold Elisa Willman, The Walt Disney Company & Maria Kirjonen, The Walt Disney Company

 

PR

#childhoodisgold Ona Rihu, Sugar Helsinki & Oona Pohjolainen, Sugar Helsinki

Hopeville Sarah Grünn, Dagmar & Mikko Wivolin, Dagmar

McLife Roosa-Maria Sipinen, Kaimana Oy & Samuli Tommola, Kaimana Oy

Sink In Emmi Ylitalo, Kaimana Oy & Jemina Sormunen, Drama Queen Communications

A Minute of Dawn Sanni Kurvinen, Ahjo Communications Oy & Alexandra Varesvuo, Ahjo Communications Oy

Print

Not giving up on Joy Anniina Nieminen, Kaimana Agency & Emma Kemppainen, Kaimana Agency

No child should be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency

Donating Kids Bike Sasu Lahdensuo, Woerks Oy & Samuli Kyttälä, Freelancer

Odds of Making It Smuel Stiller, Kaimana & Jukka Päivinen, Kaimana

Fight against bad luck Krista Rajala, Nord DDB HEL & Atte Maunula, Reaktor Creative

If a paper can bet a rock, we can beat cancer Sini Järvinen, Kuubi Oy & Alex Morelli, Kuubi Oy

Change the Odds Emma Kanninen, TBWA\Helsinki & Mikko Roininen, TBWA\Helsinki

Aamu Colors Marika Korpela, OSG Viestintä & Katariina Torikka, OSG Viestintä

Thank you to all participants for the great work!

 

You can find all the Shortlisted and Awarded Work here

Young Lions Finland 2023 Shortlist and Winners

Young Lions Finland winners, announced 21.4.2023. The awards ceremony took place at A-lehdet headquarters.

You can see the winning work and the shortlisted work from the links of the titles of each entry below.

Design

Silver:

Keep hope alive Sasu Lahdensuo, Woerks Oy & Samuli Kyttälä, Freelancer

Honorary Mention:

The Morning Ribbon Idaliina Karppanen, Drama Queen Communications & Julia Suvisalmi, Folk Finland

 

Digital

Gold:

Don’t be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency

Silver:

ReSearch Engine Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Bronze:

Aamu Initiative – Turn “If” into “When” Yana Basenko, Bou & Eemeli Tani, Bou

Honorary Mention:

Life is worth playing Rasmus Kärkkäinen, Bob the Robot Oy & Pauline Korp, Bob the Robot Oy

 

Film

Gold:

Let there be swipe Unni Leino, Oy SEK Ab & Matilda Leppäkoski, Oy SEK Ab

Silver:

The invisible ones Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

 

Marketers

Bronze:

Keep on dreaming Vilja Turunen, Suomen Osuuskauppojen Keskuskunta & Nelli Pajuharju, Suomen Osuuskauppojen Keskuskunta

 

Media

 Gold:

Cause: Unknown Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki

Bronze:

Play Your Role Eveliina Pärssinen, OMD Finland Oy & Salla Keränen, N2 Creative Oy

Bronze:

Brewing hope for the Childhood Cancer Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy

 

PR

Gold:

Dawn.web Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot

Regarding this award, the jury was divided and Judit Vikman, Netprofile and Anna Ruohonen, A-lehdet wished to be excluded from judging and rewarding this work.

Silver:

Brave for a Reason Oona Pääskynen, Miltton Oy & Erika Raiskinen, Miltton Oy

Silver:

Tear down the walls of cancer isolation Liisa Myllymäki, Bou & Jutta Sibakov, Bou

Honorary Mention:

The Cancer Experience Tiia Rahkonen, TBWA\Helsinki & Emma Pettersson, TBWA\Helsinki

 

Print

Gold:

No Last Words Emilia Nordgren, SEK & Eevi Kolinen, SEK

Silver:

The Other Alphabet Johanna Vierimaa, TBWA\Helsinki & Katariina Ollari, Bob The Robot

 

CONGRATULATIONS TO ALL THE WINNERS!

The teams that won the gold in each competition and the team that won silver in the Design competition and the team that won bronze in the Marketers competition get to compete in Cannes as Finland’s representatives.

In partnership with:

 

 

 

 

 

 

 

 

Young Lions Finland 2023 shortlist

Announcing the entries chosen to shortlist on Monday 27 March, 2023:

Design

Keep Hope Alive  Sasu Lahdensuo Woerks Oy & Samuli Kyttälä, Freelancer

The Morning Ribbon  Idaliina Karppanen, Drama Queen Communications & Julia Suvisalmi, Folk Finland

Digital

Prognosis  Emmi Ylitalo, Kaimana Oy & Jemina Sormunen, Drama Queen Communications

reSearch engine Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Aamu Initiative – Turn “If” into “When”   Yana Basenko, Bou & Eemeli Tani, Bou

Store of Toy Stories Emma Westerman, Hasan & partners & Ayan Aden, Hasan & partners

Don’t be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency

Life is worth playing  Rasmus Kärkkäinen, Bob the Robot Oy & Pauline Korp, Bob the Robot Oy

Grief without a name Konsta Karppinen, Avidly & Mari Varpenius, Avidly

Film

Let There Be Swipe Unni Leino, oy SEK ab & Matilda Leppäkoski, oy SEK ab

The Invisible Ones Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Marketers

Keep on dreaming  Vilja Turunen, Suomen Osuuskauppojen Keskuskunta & Nelli Pajuharju, Suomen Osuuskauppojen Keskuskunta

Media

Brewing hope for childhood cancer  Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy

Play Your Role  Eveliina Pärssinen, OMD Finland Oy & Salla Keränen, N2 Creative Oy

Cause: Unknown  Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki

PR

Brave for a Reason  Oona Pääskynen, Miltton Oy & Erika Raiskinen, Miltton Oy

Tear down the walls of cancer isolation  Liisa Myllymäki, Bou & Jutta Sibakov, Bou

The Cancer Experience  Tiia Rahkonen, TBWA\Helsinki & Emma Pettersson, TBWA\Helsinki

Dawn.web  Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot

Print

No Last Words  Emilia Nordgren, SEK & Eevi Kolinen, SEK

150 under 15  Topi Leikas, hasan & partners & Francesca Zilliacus, hasan&partners

The Other Alphabet  Johanna Vierimaa, TBWA\Helsinki & Katariina Ollari, Bob The Robot

Life shouldn’t come out of an IV bag  Roope Siltala, Julkee x Lempee & Joona Koskue, Julkee x Lempee

Congratulations on all shortlisted teams! They will be contacted by email with information about the following steps on the competition and about the Awards Ceremony.

See the competition brief

See the brief from NGO

The Archive of all other entries can be seen here

Cannes Young Lions Competitions

 

 

 

Cannes Lions Competitions 2024 (June 17-20, Cannes, France)

Young Lions Finland 2024-kilpailun kultaa voittaneet tiimit pääsevät osallistumaan ja edustamaan Suomea Cannes Lions Competitions -kilpailussa kesäkuussa Cannesissa.

The Gold winning teams of each 7 categories of the local Young Lions Finland 2024 -competition will get a chance to compete and represent Finland in the Cannes Lions Competitions in June in Cannes.

Lisätietoa / more information

Pääset Young Lions Finland 2024 sivulle tästä / Information about the Young Lions Finland 2024 competition here

 

Muistoja ja tietoa vuoden 2023 kilpailusta ja festivaaliviikosta Cannesissa

Suomen paikallisessa Young Lions Finland -kilpailussa parhaiten pärjänneet Young Lions tiimit kilpailivat kesäkuussa 2023 kansainvälisessä Young Lions -kilpailussa Cannesissa. Tutustu Suomen tiimien kilpailutöihin alla olevista linkeistä.

Memories and facts from the 2023 Competition and Cannes Festival Week

The best teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2023. Check out the competition entries of the Finnish Young Lions teams for the international Cannes Young Lions competition from the links below.

Suomen Young Lions edustus Cannesissa. // The Finnish Young Lions delegation in Cannes
Suomen Young Lions tiimit yhteiskuvassa voittajien julkistustilaisuudessa Cannesissa. // The Finnish Young Lions teams pictured together at the Winners announcement ceremony in Cannes.

Competition entries for the Finnish teams in the Cannes Young Lions 2023 competition

There is a Planet Tree! 

Eevi Kolinen, SEK & Emilia Nordgren, SEK

PRINT

Katso koko työ tästä // See the entry here

 

EarthlyDesire: How EcoTree Made Nature and Carbon Removal Sexy

Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot

PR

Katso koko työ tästä // See the entry here

 

CliMate

Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki

MEDIA

Katso koko työ tästä // See the entry here

 

Never too mom to learn

Marianna Metsänheimo, Kids Agency & Joël Petzold, Kids Agency

DIGITAL

Katso koko työ tästä // See the entry here

 

The Smiling Moon

Samuli Kyttälä, Freelancer & Sasu Lahdensuo, Wörks Oy

DESIGN

Katso koko työ tästä // See the entry here

 

The Most Important Lesson

Matilda Diletta, SEK & Unni Leino, SEK

FILM

Katso koko työ tästä // See the entry here

 

All Cannes Young Lions 2023 competition entries

Tutustu kaikkiin 2023 vuoden Cannes Young Lions kilpailutöihin alla olevista linkeistä.

Check out all the 2023 Cannes Young Lions competition entries from the links below.

Young Lions Print Competition

Young Lions PR Competition

Young Lions Media Competition

Young Lions Digital Competition

Young Lions Design Competition

Young Lions Film Competition

 

Marketing Finland on Cannes LIONS -edustaja Suomessa ja järjestämme vuosittain Young Lions Finland -kilpailun, josta kunkin sarjan voittajatiimi pääsee osallistumaan kansainväliseen Cannes Young Lions -kilpailuun sekä Cannes Festival of Creativity -tapahtumaan kesäkuussa Ranskan Cannesissa.

Vuodesta 2006 lähtien kilpailu on antanut nuorille markkinointi- ja viestintäkyvyille mahdollisuuden näyttää kyntensä. Jos siis työskentelet markkinoinnin tai viestinnän parissa ja olet 30-vuotias tai nuorempi, anna meidän kuulla äänesi!

Young Lions Finland -kilpailu järjestetään Suomessa seuraavan kerran 2024 keväällä. Suomen paikallisessa kilpailussa parhaiten pärjänneet tiimit pääsevät kilpailemaan Cannesiin kesäkuussa 2024. Seuraa Marketing Finlandia somessa, niin saat ajankohtaisimmat tiedot kilpailuun liittyen.

 

Katso julkaisemamme uutiset aiheesta 

Seuraa kilpailusivua Facebookissa 

Marketing Finland edustaa myös Cannes-perheeseen kuuluvia Eurobest, Spikes Asia ja Dubai Lynx -kilpailuja Suomessa. Kysyttävää Cannes Lions -kilpailuihin tai tapahtumiin liittyen? Laita viestiä: maarit.aarrekangas (@) marketingfinland.fi

 

Marketing Finland is the Cannes LIONS representative in Finland and we organize the annual Young Lions Finland competition, from which the winning team of each series gets to participate in the international Cannes Young Lions competition and the Cannes Festival of Creativity in June in Cannes, France.

Since 2006, the competition has given young marketing and communication talents the opportunity to show their skills. So if you work in marketing or communications and are 30 or younger, let us hear your voice!

The next Young Lions Finland competition will be held in Finland in the spring of 2024. The best teams from the local Finnish competition will get compete in Cannes in June 2024. Follow Marketing Finland on social media to get the most up-to-date information about the competition.

See the news we have published on the subject

Follow the competition page on Facebook

Marketing Finland also represents the Cannes family’s competitions Eurobest, Spikes Asia and Dubai Lynx  in Finland. Questions about the Cannes Lions competitions or events? Send a message: maarit.aarrekangas (@) marketingfinland.fi