Avainsana: Young Lions

Young Lions Finland 2025 Archive of all other entries

Archive of all the entries in 2025, which were not shortlisted or awarded

You can see the work  from the links of the titles of each entry.

Digital

World of peacecraft: Marianna Metsänheimo & Fanni Perttola, NORD DDB

Daily Conflict Prevention & Resolution: Riikka Lahti, Dentsu Creative & Tomi Salo, Bob the Robot

Empathy In The Core Of Sustainable Peace: Mari Varpenius & Konsta Karppinen, Avidly Oy

‘Peace Suits You’- Collection – Reimagining the Suit as a Statement of Inclusion: Ville Ruokonen & Ivana Bratovanova, SEK

Keep the Peace: Malin Hertsberg & Amanda Schoenfeld, Qt Group

Take a Seat for Peace: Paula Pörsti & Wilma Nieminen, FRIILY (Choy Innovation Oy)

Can you see your reflection?: Mathilda Honkanen & Julia Vuorinen, Dagmar

Peace is like a group chat, who’s left on read.: Teemu Lindholm & Ville Wallenius, Dagmar

Film

Unlocking Peace: Kalle Huuskonen, TBWA Helsinki & Arttu Forsberg, MySome Oy

The seat in the middle: Elisa Willman & Maria Kirjonen, The Walt Disney Company

Dear friend: Jenni Lehtonen, Creativi Oy & Nenna Salminen, Freelancer

Media

Engaging the Impact Generation: AI-Powered Peace Mediation & Inclusive Impact: Morva Motavali, Virta Helsinki & Mauri Kolehmainen, IPG Mediabrands

The Last Letters: Lotta Erkkilä, 358 & Emma Koukonen, Julkee x Lempee

PR

The Forbidden Museum: Jimi Paaso & Helli Palmgren, Nitro

No Front-Page News Today.: Riikka Lahti, Dentsu Creative & Tomi Salo, Bob the Robot

Cosmic Peace: Erica Niiniaho, TBWA\Helsinki & Kalle Järvinen, Freelancer

Peace of cake: Matilda Leppäkoski & Sigfrida Moilanen, Oy SEK Ab

Unmute the message: Emilia Lampinen & Ada Avenius, Avidly

The Silenced People: Noora Arantola & Mikaela Björkqvist, Burson

Print

Fill These Tables: Vivi Sallinen, Nitro & Vilma Laitakari, Ivalo Creative Agency

The Most Powerful Weapons: Jimi Paaso & Helli Palmgren, Nitro

What If This Was Real?: Marika Korpela, OSG Viestintä & Ella Laine, The Mighty Starlings

We don’t need a time machine: Elisa Willman & Maria Kirjonen, The Walt Disney Company

“All Puzzles Can Be Solved” Puzzle Book: Jenni Lehtonen, Creativi Oy & Nenna Salminen, Freelancer

If you’re not at the table, you’re on the menu: Ayan Aden, NORD DDB & Emma Westerman, Wörks

War is a rare failure: Venla Hannola & Joona Koskue, Julkee x Lempee

In peace people are not number two: Sari Sälemaa & Nelli Pätäri, United Imaginations

Peace Unites: Kaisa Kettunen, Generaxion Agency & Toni Salminen, Freelance

You can find all the Shortlisted and Awarded Work of 2025 here

Young Lions Finland 2025

Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. If you are 30 years old or younger, the Young Lions Competition is one of the best ways to celebrate your creativity on a global stage.

Young Lions Finland is a local competition, arranged by Marketing Finland, and the winning teams from each competitions will be awarded with a pass to join the international Cannes Young Lions Competition and the Cannes Festival of Creativity in Cannes, France in June 2025.

YOUNG LIONS FINLAND 14.3.–16.3.2025

Winners & shortlisted work 2025

PR CATEGORY

HONORARY MENTION

UNFILTERED PEACEMAKERS: Salla Huotari and Caroline Inkeroinen, TBWA\Helsinki

SILVER

Masterclass in World DOMination: Johanna Vierimaa, United Imaginations and Saana Simander, Bob the Robot / NoA

GOLD

The Conflict Bill: Vivi Sallinen, Nitro and Vilma Laitakari, Ivalo Creative Agency

SHORTLISTED

Bring more Rauha to the world: Marika Korpela, OSG Viestintä and Ella Laine, The Mighty Starlings

The Empty Chair: Carita Karlsson and Otso Lukka, Miltton

MEDIA CATEGORY

SILVER

Conflict Foods: Dimitri Eskelinen, Freelancer and Ignacio José Guerrero Pattugalan, Freelancer

GOLD

Peace Mode: Aleksi Auvinen, dentsu Finland and Stanislav Hasanov, Valve Branding Oy

DIGITAL CATEGORY

HONORARY MENTION

Peacevision: Ayan Aden, NORD DDB and Emma Westerman, Wörks

BRONZE

The Peace Builder: Emma Tikkanen and Janina Tolvanen, Drum Communications

SILVER

Steps Towards Peace: Lauri Arjas and Erika Danielsson, Kurio

GOLD

World beefs solved: Veera Paukku, Loiva and Emma Rinneheimo, Freelancer

PRINT CATEGORY

SILVER

Most valuable advice: Johanna Vierimaa, United Imaginations and Saana Simander, Bob the Robot / NoA

GOLD

4 generations: Riikka Lahti, Dentsu Creative and Tomi Salo, Bob the Robot

SHORTLISTED

Fragile peace: Veera Paukku, Loiva and Emma Rinneheimo, Freelancer

Women on mute: Inka Kosonen and Anna Huttunen, SEK

FILM CATEGORY

HONORARY MENTION

The second-bravest person: Marianna Metsänheimo and Fanni Perttola, NORD DDB

SHORTLISTED

Muted: Taneli Lahtinen, Freelancer and Isabel Pohjanen, Freelancer

 

Schedule 2025

  • January 14: Pre-registration opens
  • February 20: Young Lions Competitions Masterclass by Cannes Lions at 12:00pm GMT
    • In this session you’ll learn how to build confidence, gain professional resilience, and unlock boundless creativity, with a Q&A session at the end. It’s everything you need to prepare you for your local Young Lions Competition and beyond. Learn more and sign up here
  • March 13: Pre-registration closes
  • March 14: Brief from NGO at 17.00
    • The competition time starts at 21.00 (24h or 48h, depending on category)
  • March 15: 24h competition dl at 21.00
  • March 16: 48h competition dl at 21.00 (if participating in FILM category or in more than one category)
  • March 19 – 28: Online judging
  • April 2: Shortlist published
  • April 7 – 9: Presentations (3 categories)
  • April 14 – 15: Closed judging (2 categories)
  • April 24: Announcing the winners at the Awards Ceremony
  • April 25: Registering for Cannes Young Lions Competitions
  • May date tbc: Mentoring Event for Gold Winning Teams
  • June 16th – 20th 2025: Young Lions Competitions and Cannes Lions Festival in Cannes, France

We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.

Introducing the Steering Group 2025

THE BRIEF

CMI – Martti Ahtisaari Peace Foundation THE BRIEF

Brief instructions

Category descriptions

Brief session recording

 

Categories 2025

Digital – build a digital-led campaign that uses the powers of digital technology to respond to the challenge in the brief.

Introducing the category sponsor:

  • Eligibility: The team entering Digital competition must be made up of two professionals aged 30 or under, working in creative communications or advertising or for a digital agency.
    • Freelancers are welcome to compete in this competition.
    • In-house creative teams from client companies are also accepted.

Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.

Introducing the category sponsor:

  • Eligibility: The team entering Film competition must be made up of two professionals aged 30 or under, working in creative communications or advertising or for a digital agency.
    • Freelancers are welcome to compete in this competition.
    • In-house creative teams from client companies are also accepted.

Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.

Introducing the category sponsor: 

  • Eligibility: The team entering Media competition must be made up of two professionals aged 30 or under, working for media agencies or specific in-house media departments in agencies.
    • Freelancers are welcome to compete in this competition.
    • In-house creative teams from client companies are also accepted.

PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.

Introducing the category sponsor: 

  • Eligibility: The team entering PR competition must be made up of two professionals aged 30 or under, working for PR agencies or specific in-house PR departments in agencies.
    • Freelancers are welcome to compete in this competition.
    • In-house PR teams from clients will be accepted to compete in this competition.

Print – create an eye-catching print ad that answers the challenge described in the brief.

Introducing the category sponsors: 

  • Eligibility: The team entering Print competition must be made up of two professionals aged 30 or under, working in creative communications or advertising or for a digital agency.
    • Freelancers are welcome to compete in this competition.
    • In-house creative teams from client companies are also accepted.

 

Eligibility

All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 20 June 1994. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.

How to enter

Stage 1: Pre-registration open 14.1.–13.3.2025. Pre-register here: https://events.marketingfinland.fi/ylf2025

The briefing events for the 2025 competition will be held online on March 14th.

Stage 2: on March 14th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.

Entry fee 250 € / entry (+vat)

Read the Competition rules here

 

YOUNG LIONS FINLAND 2024 COMPETITION

The gold winning teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2024. Learn more about the 2024 competition, it’s spesific category briefings & of the winning work from the official Young Lions Competition Report.

See competition entries for the international Cannes Young Lions competitions 

See the Young Lions Finland winners and shortlist of 2024

Useful links

Presentation slides of Info Webinar Feb. 1st

Watch the recording of the Info Webinar here
Passcode: nBSUu45+

2024 briefing documents: NGO brief and category briefs

Briefing documents from 2023 competition: NGO brief and category briefs

Links to 2023 work: Winners and shortlisted work / all the other entries

Questions and Answers

 

Need for more information?

If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.

Young Lions Finland 2024 Archive of all other entries

Archive of all the entries in 2024, which were not shortlisted or awarded

You can see the work  from the links of the titles of each entry.

 

Design

live, love, laugh Marianne Mannila & Suvi Österman, Genero

Missed Calls Arttu Pöyry, Don & Branco & Jyri Mattsson, Wörks

Digital

Missing: Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency

Happy Mind Club Joel Petzold & Anh Ngo, Great Apes

mindBlock Anna Huttunen & Matilda Mäkinen, SEK Part of GREY

Do you see them? Oona Stigell & Marika Kuosmanen, Eduhouse Oy

Film

Mind other people’s business unni leino & Matilda Leppäkoski, SEK Part of GREY

Open Up Valeria Mikkonen & Anton Raappana, TBWA\Helsinki

Nöja sig med finska Ayan Aden & Topi Leikas, hasan & partners

Marketers

Money can buy happiness Roosa Lappalainen & Hilla Höyhtyä, Joo Group

PR

The Last Note Taneli Lahtinen, TBWA\Helsinki & Mikko Roininen, TBWA\Helsinki

When life loses its colors Marianne Mannila & Suvi Österman, Genero

THE SUICIDE SPOT Ayan Aden & Topi Leikas, hasan & partners

Think outside the box Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki

MENTALIVE Rosa Seppälä & Riikka Lahti, Aller Media oy

One More Mind Jimi Paaso, Nitro Group Oy & Katariina Kahri, Mellakka Management Oy

Mind Aid Protest Marika Korpela & Aili Autio, OSG Communications

MENTAL HEALTH ADVISORY -LABEL Ville Ruokonen & Sara Pitzén, SEK Part of GREY

Print

please, pick up Eetu Häkkilä & Emma Westerman, hasan & partners

Illusion Interrupted Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency

we need U Ayan Aden & Topi Leikas, hasan & partners

The call of life Salla Pietilä & Helli Palmgren, Nitro

Mental Health Calling Venla Hannola & Riina Salo, Julkee x Lempee

You can find all the Shortlisted and Awarded Work here

Young Lions Finland 2024 Shortlist and Winners

Young Lions Finland winners, announced 11.4.2024. The awards ceremony took place at United Imaginations’ office in Helsinki.

You can see the winning work and the shortlisted work from the links of the titles of each entry below. 

 

The winning teams of the 2024 Young Lions Finland competition are:

DESIGN

Gold & Cannes Young Lions competitions representative

This is a call for help / Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency

Silver 

Happy Mind Club / Joel Petzold & Anh Ngo, Great Apes

DIGITAL

Gold & Cannes Young Lions competitions representative

Mood Ring / Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Silver 

Access Denied / Lauri Arjas & Erika Danielsson, Kurio

Bronze

Mielingo / Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki

 

FILM

Gold & Cannes Young Lions competitions representative

Don’t Battle Alone / Elisa Willman & Maria Kirjonen, The Walt Disney Company

Silver 

Unfriendly thoughts / Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Honorary Mention 

New Record / Marianne Mannila & Suvi Österman, Genero

MARKETERS

Gold & Cannes Young Lions competitions representative

Mielibonus / Vilja Turunen & Nelli Pajuharju, SOK

MEDIA

Gold & Cannes Young Lions competitions representative

Unwrap your mental health / Jenny Kettunen & Emma Koukonen, Havas Helsinki

Bronze 

Calling Attention / Elina Lehtinen & Iiris Tolonen, Toinen PHD

Honorary Mention 

one for you, one for me / Dimitri Eskelinen & Ignacio Guerrero, Shook Digital

Honorary Mention 

In line for help / Malin Hertsberg & Emma Juureva, Valve Branding Oy

PR

Gold & Cannes Young Lions competitions representative

Suicide Room / Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations

Silver 

Youth Mental Health Investment Account  / Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency

Bronze 

Please hold  / Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA

Honorary Mention 

MENTAL HEALTH PACKAGE – prepared for life from the first cry / Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy

PRINT

Gold & Cannes Young Lions competitions representative

Subtle Signs / Eevi Kolinen & Emilia Nordgren, SEK Part of GREY

Silver 

The Smiling Girl / Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations

Honorary Mention 

Heroes Are Human Beings As Well  / Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki

Honorary Mention 

Inconvenience / Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki

 

Photos: Janne Pappila

 

 

Announcing the entries chosen to shortlist on Friday 15 April, 2024:

DESIGN

This is a call for help: Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency

Happy Mind Club: Joel Petzold & Anh Ngo, Great Apes

DIGITAL

please, pick up: Eetu Häkkilä & Emma Westerman, hasan & partners

Mood Ring: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Mielingo: Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki

Mind Premium®: Rosa Seppälä & Riikka Lahti, Aller Media oy

Access Denied: Lauri Arjas & Erika Danielsson, Kurio

Category sponsor:

FILM

New Record: Marianne Mannila & Suvi Österman, Genero

Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot & Okko Käyhkö, Pictures Helsinki

Unfriendly thoughts: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

One swipe can save a life: Arttu Päivinen & Tuisku Nieminen, MySome Oy

Don’t Battle Alone: Elisa Willman & Maria Kirjonen, The Walt Disney Company

MARKETERS

Embrace the Pain: Santeri Sirén & Toivo Pekonen, Elisa Oyj

Mielibonus: Vilja Turunen & Nelli Pajuharju, SOK

Category sponsor:

MEDIA

Dear other side,: Jon Ketola & Baturay Daltaban, GroupM Finland

Calling Attention: Elina Lehtinen & Iiris Tolonen, Toinen PHD

one for you, one for me: Dimitri Eskelinen& Ignacio Guerrero, Shook Digital

In line for help: Malin Hertsberg & Emma Juureva, Valve Branding Oy

Unwrap your mental health: Jenny Kettunen & Emma Koukonen, Havas Helsinki

Category sponsor:

PR

Youth Mental Health Investment Account: Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency

Suicide Room: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations

Please hold: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA

MENTAL HEALTH PACKAGE – prepared for life from the first cry: Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy

Call of Life: Carita Karlsson & Pauli Piippo-Pinho, Miltton Oy

Turning Mieli visible: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

PRINT           

Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki

The Missed Call: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA

Inconvenience: Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki

Subtle Signs: Eevi Kolinen & Emilia Nordgren, SEK Part of GREY

The Smiling Girl: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations

Category sponsor:

 

Congratulations on all shortlisted teams! They will be contacted by email with information about the following steps on the competition and about the Awards Ceremony.

Young Lions Finland 2024

Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. If you are 30 years old or younger, the Young Lions Competition is one of the best ways to celebrate your creativity on a global stage.

Young Lions Finland is a local competition, arranged by Marketing Finland, and the winning teams from each of the 7 competitions will be awarded with a pass to join the international Cannes Young Lions Competition and the Cannes Festival of Creativity in Cannes, France in June 2024.

The gold winning teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2024. Check out all competition entries for the international Young Lions competition from the link below.

Cannes Young Lions competitions 

YOUNG LIONS FINLAND COMPETITION 9.2.–11.2.2024

See the winners and shortlist of 2024

Schedule 2024

  • January 9: Pre-registration opens
  • January 26: Jury announcement #1
  • February 1 at 17.00: Info webinar guiding through the entry and competition process (webinar link sent to pre-registered teams, the session will be recorded and can be watched later, too)
  • February 2: Jury announcement #2
  • February 6: Jury briefing
  • February 8: Pre-registration closes
  • February 9 at 17.00: Brief from NGO and the competition time starts (24h or 48h, depending on category)
  • February 10: 24h competition dl
  • February 11: 48h competition dl
  • February 19 – March 6: Online judging
  • March 11-14: Jury shortlist meetings
  • March 15: Shortlist published
  • March 18 – 22: Presentations (5 categories)
  • March 25 – 27:  Closed judging (2 categories)
  • April 11 afternoon: Announcing the winners at the Awards Ceremony
  • Week 17 Registering for Cannes Young Lions Competitions
  • May 24 afternoon: Mentoring Event for Gold Winning Teams
  • June 17th-21st 2024: Young Lions Competitions and Cannes Lions Festival in Cannes, France

We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.

Introducing the Steering Group 2024

Meet the Jury Members

Useful links

Presentation slides of Info Webinar Feb. 1st

Watch the recording of the Info Webinar here
Passcode: nBSUu45+

2024 briefing documents: NGO brief and category briefs

Briefing documents from 2023 competition: NGO brief and category briefs

Links to 2023 work: Winners and shortlisted work / all the other entries

 

Competitions 2024

Design – create a mood board that also includes a description of how your design fits the brief and how it could help the brand evolve.

Introducing the category sponsor: TBA

 

Digital – build a digital-led campaign that utilises the powers of digital technology to respond to the challenge in the brief.

Introducing the category sponsor: 

 

 

 

Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.

Introducing the category sponsor: TBA

 

Marketers – create a product or service that answers the challenge in the brief. Note: this Competition is open to client marketers only (in-house), and teams must represent the company they work for. By ‘client marketers’, we mean marketers not working at an agency representing different clients.

Introducing the category sponsor: 

 

 

 

 

 

Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.

Introducing the category sponsor: 

 

 

 

PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.

Introducing the category sponsor: TBA 

 

Print – create a print ad that answers the challenge described in the brief.

Introducing the category sponsor: 

 

Eligibility

All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 21 June 1993. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.

Entry fee 200 € / entry (+vat)

How to enter

Stage 1: Pre-registration opens 9.1.2024. By pre-registering you will ensure a place in the Young Lions Finland sparring & info webinar. Pre-register here: https://forms.office.com/e/CNKhV30V4F

The briefing events for the 2024 competition will be held online on February 9th.

Stage 2: on February 9th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.

Questions and Answers

Competition rules

By entering the competition, you agree to accept the rules and terms.

The Award package for the winning teams

All Gold winning teams (2 persons in each team) will be rewarded with a package of:

  • flights Helsinki – Nice, France – Helsinki and transfers from and to airport
  • accommodation for the competition week in Cannes, France (or in the nearby area)
  • Young Lion Competitor pass (value 1555€+vat)
  • contact person available during the competition week in Cannes
  • mentoring session in May to get ready for the Cannes competition and Festival
  • Marketing Finland eLearning Academy license for 1 year

Stay tuned for more competition updates!

Here you can see more of the Cannes Lions Competitions 2024, and the winning work from 2023

Need for more information?

If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.

Young Lions Finland 2023 Archive of all other entries

Archive of all the entries in 2023, which were not shortlisted or awarded

You can see the work  from the links of the titles of each entry.

 

Digital

#UnlockTheirStories Lauri Arjas, Kurio & Aleksandra Näveri, Kurio

Buy another morning  Ella Seppänen, Avidly Oyj & Lauri Kaikkonen, Avidly Oyj

Not loading Jonni Aaltonen, Wunderman Thompson Finland & Saga Tanner, Kaski Agency

Donate your @handle Katariina Ollari, Bob the Robot & Johanna Vierimaa, TBWA\Helsinki

Be a true morning person Petrina Puranen, NORD DDB HEL & Vanessa Weckström, Don & Branco

Part of Team Hannes Lainio, Generaxion Oy & Kaisa Kettunen, Generaxion Oy

Tap It Away Inca Paatela, OMD Finland & Klaus Hietala, Krash Oy

Cancel Cancer Saara Katriina Kemiläinen, Nitro & Helli Palmgren, Nitro

Chance for childhood Emilia Perttu, Nitro Group Oy & Salla Pietilä, Nitro Group Oy

Tap for life Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy

We want to see more kids at the playground. Venla Hannola, Julkee x Lempee & Riina Salo, Julkee x Lempee

How Much Will You Help? Timo Jaskari, Digiteam Oy & Sanna Lahtinen, Digiteam Oy

 

Film

Heroes with Hearts of Gold Elisa Willman, The Walt Disney Company & Maria Kirjonen, The Walt Disney Company

 

PR

#childhoodisgold Ona Rihu, Sugar Helsinki & Oona Pohjolainen, Sugar Helsinki

Hopeville Sarah Grünn, Dagmar & Mikko Wivolin, Dagmar

McLife Roosa-Maria Sipinen, Kaimana Oy & Samuli Tommola, Kaimana Oy

Sink In Emmi Ylitalo, Kaimana Oy & Jemina Sormunen, Drama Queen Communications

A Minute of Dawn Sanni Kurvinen, Ahjo Communications Oy & Alexandra Varesvuo, Ahjo Communications Oy

Print

Not giving up on Joy Anniina Nieminen, Kaimana Agency & Emma Kemppainen, Kaimana Agency

No child should be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency

Donating Kids Bike Sasu Lahdensuo, Woerks Oy & Samuli Kyttälä, Freelancer

Odds of Making It Smuel Stiller, Kaimana & Jukka Päivinen, Kaimana

Fight against bad luck Krista Rajala, Nord DDB HEL & Atte Maunula, Reaktor Creative

If a paper can bet a rock, we can beat cancer Sini Järvinen, Kuubi Oy & Alex Morelli, Kuubi Oy

Change the Odds Emma Kanninen, TBWA\Helsinki & Mikko Roininen, TBWA\Helsinki

Aamu Colors Marika Korpela, OSG Viestintä & Katariina Torikka, OSG Viestintä

Thank you to all participants for the great work!

 

You can find all the Shortlisted and Awarded Work here

Young Lions Finland 2023 Shortlist and Winners

Young Lions Finland winners, announced 21.4.2023. The awards ceremony took place at A-lehdet headquarters.

You can see the winning work and the shortlisted work from the links of the titles of each entry below.

Design

Silver:

Keep hope alive Sasu Lahdensuo, Woerks Oy & Samuli Kyttälä, Freelancer

Honorary Mention:

The Morning Ribbon Idaliina Karppanen, Drama Queen Communications & Julia Suvisalmi, Folk Finland

 

Digital

Gold:

Don’t be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency

Silver:

ReSearch Engine Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Bronze:

Aamu Initiative – Turn “If” into “When” Yana Basenko, Bou & Eemeli Tani, Bou

Honorary Mention:

Life is worth playing Rasmus Kärkkäinen, Bob the Robot Oy & Pauline Korp, Bob the Robot Oy

 

Film

Gold:

Let there be swipe Unni Leino, Oy SEK Ab & Matilda Leppäkoski, Oy SEK Ab

Silver:

The invisible ones Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

 

Marketers

Bronze:

Keep on dreaming Vilja Turunen, Suomen Osuuskauppojen Keskuskunta & Nelli Pajuharju, Suomen Osuuskauppojen Keskuskunta

 

Media

 Gold:

Cause: Unknown Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki

Bronze:

Play Your Role Eveliina Pärssinen, OMD Finland Oy & Salla Keränen, N2 Creative Oy

Bronze:

Brewing hope for the Childhood Cancer Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy

 

PR

Gold:

Dawn.web Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot

Regarding this award, the jury was divided and Judit Vikman, Netprofile and Anna Ruohonen, A-lehdet wished to be excluded from judging and rewarding this work.

Silver:

Brave for a Reason Oona Pääskynen, Miltton Oy & Erika Raiskinen, Miltton Oy

Silver:

Tear down the walls of cancer isolation Liisa Myllymäki, Bou & Jutta Sibakov, Bou

Honorary Mention:

The Cancer Experience Tiia Rahkonen, TBWA\Helsinki & Emma Pettersson, TBWA\Helsinki

 

Print

Gold:

No Last Words Emilia Nordgren, SEK & Eevi Kolinen, SEK

Silver:

The Other Alphabet Johanna Vierimaa, TBWA\Helsinki & Katariina Ollari, Bob The Robot

 

CONGRATULATIONS TO ALL THE WINNERS!

The teams that won the gold in each competition and the team that won silver in the Design competition and the team that won bronze in the Marketers competition get to compete in Cannes as Finland’s representatives.

In partnership with:

 

 

 

 

 

 

 

 

Young Lions Finland 2023 shortlist

Announcing the entries chosen to shortlist on Monday 27 March, 2023:

Design

Keep Hope Alive  Sasu Lahdensuo Woerks Oy & Samuli Kyttälä, Freelancer

The Morning Ribbon  Idaliina Karppanen, Drama Queen Communications & Julia Suvisalmi, Folk Finland

Digital

Prognosis  Emmi Ylitalo, Kaimana Oy & Jemina Sormunen, Drama Queen Communications

reSearch engine Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Aamu Initiative – Turn “If” into “When”   Yana Basenko, Bou & Eemeli Tani, Bou

Store of Toy Stories Emma Westerman, Hasan & partners & Ayan Aden, Hasan & partners

Don’t be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency

Life is worth playing  Rasmus Kärkkäinen, Bob the Robot Oy & Pauline Korp, Bob the Robot Oy

Grief without a name Konsta Karppinen, Avidly & Mari Varpenius, Avidly

Film

Let There Be Swipe Unni Leino, oy SEK ab & Matilda Leppäkoski, oy SEK ab

The Invisible Ones Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Marketers

Keep on dreaming  Vilja Turunen, Suomen Osuuskauppojen Keskuskunta & Nelli Pajuharju, Suomen Osuuskauppojen Keskuskunta

Media

Brewing hope for childhood cancer  Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy

Play Your Role  Eveliina Pärssinen, OMD Finland Oy & Salla Keränen, N2 Creative Oy

Cause: Unknown  Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki

PR

Brave for a Reason  Oona Pääskynen, Miltton Oy & Erika Raiskinen, Miltton Oy

Tear down the walls of cancer isolation  Liisa Myllymäki, Bou & Jutta Sibakov, Bou

The Cancer Experience  Tiia Rahkonen, TBWA\Helsinki & Emma Pettersson, TBWA\Helsinki

Dawn.web  Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot

Print

No Last Words  Emilia Nordgren, SEK & Eevi Kolinen, SEK

150 under 15  Topi Leikas, hasan & partners & Francesca Zilliacus, hasan&partners

The Other Alphabet  Johanna Vierimaa, TBWA\Helsinki & Katariina Ollari, Bob The Robot

Life shouldn’t come out of an IV bag  Roope Siltala, Julkee x Lempee & Joona Koskue, Julkee x Lempee

Congratulations on all shortlisted teams! They will be contacted by email with information about the following steps on the competition and about the Awards Ceremony.

See the competition brief

See the brief from NGO

The Archive of all other entries can be seen here

Cannes Young Lions Competitions

Cannes Lions Competitions 2025 (June 16-20, Cannes, France)

The Gold winning teams of each 7 categories of the local Young Lions Finland 2025 -competition will get a chance to compete and represent Finland in the Cannes Lions Competitions in June in Cannes.

More on Cannes Young Lions competitions

More on Young Lions Finland competition

 

Cannes Young Lions 2024 competitions

Learn more about the 2024 competition, it’s spesific category briefings & of the winning work from the official Young Lions Competition Report.

The gold winning teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2024. Check out the competition entries of the Finnish Young Lions teams for the international Cannes Young Lions competition from the links below.

The Finnish Young Lions delegation in Cannes.

Competition entries for the Finnish teams in the Cannes Young Lions 2024 competition

Billy Wilder: Behind the Iconic Scenes

Veera Paukku, Loiva & Emma Rinne Heimo, Myy Agency

DESIGN

See the entry here

 

Dont´t be a dick – Become a Dandelion

Jimi Hyvärinen, Reaktor & Veeti Ossi, Freelancer

DIGITAL

See the entry here

 

Do You Meet the Requirements?

Elisa Willman & Maria Kirjonen, The Walt Disney Company

FILM

See the entry here

 

Taste the World: Fishy Water

Vilja Turunen & Nelli Pajuharju, S Group

MARKETERS

See the entry here

 

YouCube – Redefining Success

Jenny Kettunen, Havas & Emma Koukonen, Freelancer

MEDIA

See the entry here

 

The Michelin Petition

Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations

PR

See the entry here

 

You’ve Got Balls

Eevi Kolinen & Emmi Nordgren, SEK Part of GREY

PRINT

See the entry here

 

See all 2024 Cannes Young Lions entries

Young Lions Design competition

Design Gold

Design Silver

Design Bronze

Young Lions Digital competition

Digital Gold

Digital Silver

Digital Bronze

Young Lions Film competition

Film Gold 

Film Silver

Film Bronze

Young Lions Marketers competition

Marketers Gold

Marketers Silver

Marketers Bronze

Young Lions Media competition

Media Gold 

Media Silver

Media Bronze

Young Lions PR competition

PR Gold

PR Silver

PR Bronze

Young Lions Print competition

Print Gold

Print Silver

Print Bronze

 

Competition entries for the Finnish teams in the Cannes Young Lions 2023 competition

There is a Planet Tree! 

Eevi Kolinen, SEK & Emilia Nordgren, SEK

PRINT

See the entry

 

EarthlyDesire: How EcoTree Made Nature and Carbon Removal Sexy

Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot

PR

See the entry

 

CliMate

Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki

MEDIA

See the entry

 

Never too mom to learn

Marianna Metsänheimo, Kids Agency & Joël Petzold, Kids Agency

DIGITAL

See the entry

 

The Smiling Moon

Samuli Kyttälä, Freelancer & Sasu Lahdensuo, Wörks Oy

DESIGN

See the entry

 

The Most Important Lesson

Matilda Diletta, SEK & Unni Leino, SEK

FILM

See the entry

 

 

Marketing Finland is the Cannes LIONS representative in Finland and we organize the annual Young Lions Finland competition, from which the winning team of each series gets to participate in the international Cannes Young Lions competition and the Cannes Festival of Creativity in June in Cannes, France.

Since 2006, the competition has given young marketing and communication talents the opportunity to show their skills. So if you work in marketing or communications and are 30 or younger, let us hear your voice!

The next Young Lions Finland competition will be held in Finland in early 2025. The best teams from the local Finnish competition will get compete in Cannes in June 2025. Follow Marketing Finland on social media to get up-to-date information about the competition.

See the news we have published on the subject

Follow the competition page on Facebook

Marketing Finland also represents the Cannes family’s competitions Eurobest, Spikes Asia and Dubai Lynx  in Finland. Questions about the Cannes Lions competitions or events? Send a message: maarit.aarrekangas (@) marketingfinland.fi