Avainsana: shortlist
Young Lions Finland 2024 Archive of all other entries
Archive of all the entries in 2024, which were not shortlisted or awarded
You can see the work from the links of the titles of each entry.
Design
live, love, laugh Marianne Mannila & Suvi Österman, Genero
Missed Calls Arttu Pöyry, Don & Branco & Jyri Mattsson, Wörks
Digital
Missing: Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency
Happy Mind Club Joel Petzold & Anh Ngo, Great Apes
mindBlock Anna Huttunen & Matilda Mäkinen, SEK Part of GREY
Do you see them? Oona Stigell & Marika Kuosmanen, Eduhouse Oy
Film
Mind other people’s business unni leino & Matilda Leppäkoski, SEK Part of GREY
Open Up Valeria Mikkonen & Anton Raappana, TBWA\Helsinki
Nöja sig med finska Ayan Aden & Topi Leikas, hasan & partners
Marketers
Money can buy happiness Roosa Lappalainen & Hilla Höyhtyä, Joo Group
PR
The Last Note Taneli Lahtinen, TBWA\Helsinki & Mikko Roininen, TBWA\Helsinki
When life loses its colors Marianne Mannila & Suvi Österman, Genero
THE SUICIDE SPOT Ayan Aden & Topi Leikas, hasan & partners
Think outside the box Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki
MENTALIVE Rosa Seppälä & Riikka Lahti, Aller Media oy
One More Mind Jimi Paaso, Nitro Group Oy & Katariina Kahri, Mellakka Management Oy
Mind Aid Protest Marika Korpela & Aili Autio, OSG Communications
MENTAL HEALTH ADVISORY -LABEL Ville Ruokonen & Sara Pitzén, SEK Part of GREY
please, pick up Eetu Häkkilä & Emma Westerman, hasan & partners
Illusion Interrupted Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency
we need U Ayan Aden & Topi Leikas, hasan & partners
The call of life Salla Pietilä & Helli Palmgren, Nitro
Mental Health Calling Venla Hannola & Riina Salo, Julkee x Lempee
Young Lions Finland 2024 Shortlist and Winners

Young Lions Finland winners, announced 11.4.2024. The awards ceremony took place at United Imaginations’ office in Helsinki.
You can see the winning work and the shortlisted work from the links of the titles of each entry below.
The winning teams of the 2024 Young Lions Finland competition are:
DESIGN
Gold & Cannes Young Lions competitions representative
This is a call for help / Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency
Silver
Happy Mind Club / Joel Petzold & Anh Ngo, Great Apes
DIGITAL
Gold & Cannes Young Lions competitions representative
Mood Ring / Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Silver
Access Denied / Lauri Arjas & Erika Danielsson, Kurio
Bronze
Mielingo / Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki
FILM
Gold & Cannes Young Lions competitions representative
Don’t Battle Alone / Elisa Willman & Maria Kirjonen, The Walt Disney Company
Silver
Unfriendly thoughts / Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Honorary Mention
New Record / Marianne Mannila & Suvi Österman, Genero
MARKETERS
Gold & Cannes Young Lions competitions representative
Mielibonus / Vilja Turunen & Nelli Pajuharju, SOK
MEDIA
Gold & Cannes Young Lions competitions representative
Unwrap your mental health / Jenny Kettunen & Emma Koukonen, Havas Helsinki
Bronze
Calling Attention / Elina Lehtinen & Iiris Tolonen, Toinen PHD
Honorary Mention
one for you, one for me / Dimitri Eskelinen & Ignacio Guerrero, Shook Digital
Honorary Mention
In line for help / Malin Hertsberg & Emma Juureva, Valve Branding Oy
PR
Gold & Cannes Young Lions competitions representative
Suicide Room / Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Silver
Youth Mental Health Investment Account / Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency
Bronze
Please hold / Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
Honorary Mention
MENTAL HEALTH PACKAGE – prepared for life from the first cry / Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy
Gold & Cannes Young Lions competitions representative
Subtle Signs / Eevi Kolinen & Emilia Nordgren, SEK Part of GREY
Silver
The Smiling Girl / Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Honorary Mention
Heroes Are Human Beings As Well / Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki
Honorary Mention
Inconvenience / Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki
Photos: Janne Pappila
Announcing the entries chosen to shortlist on Friday 15 April, 2024:
DESIGN
This is a call for help: Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency
Happy Mind Club: Joel Petzold & Anh Ngo, Great Apes
DIGITAL
please, pick up: Eetu Häkkilä & Emma Westerman, hasan & partners
Mood Ring: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Mielingo: Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki
Mind Premium®: Rosa Seppälä & Riikka Lahti, Aller Media oy
Access Denied: Lauri Arjas & Erika Danielsson, Kurio
Category sponsor:
FILM
New Record: Marianne Mannila & Suvi Österman, Genero
Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot & Okko Käyhkö, Pictures Helsinki
Unfriendly thoughts: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
One swipe can save a life: Arttu Päivinen & Tuisku Nieminen, MySome Oy
Don’t Battle Alone: Elisa Willman & Maria Kirjonen, The Walt Disney Company
MARKETERS
Embrace the Pain: Santeri Sirén & Toivo Pekonen, Elisa Oyj
Mielibonus: Vilja Turunen & Nelli Pajuharju, SOK
Category sponsor:
MEDIA
Dear other side,: Jon Ketola & Baturay Daltaban, GroupM Finland
Calling Attention: Elina Lehtinen & Iiris Tolonen, Toinen PHD
one for you, one for me: Dimitri Eskelinen& Ignacio Guerrero, Shook Digital
In line for help: Malin Hertsberg & Emma Juureva, Valve Branding Oy
Unwrap your mental health: Jenny Kettunen & Emma Koukonen, Havas Helsinki
Category sponsor:
PR
Youth Mental Health Investment Account: Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency
Suicide Room: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Please hold: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
MENTAL HEALTH PACKAGE – prepared for life from the first cry: Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy
Call of Life: Carita Karlsson & Pauli Piippo-Pinho, Miltton Oy
Turning Mieli visible: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki
The Missed Call: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
Inconvenience: Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki
Subtle Signs: Eevi Kolinen & Emilia Nordgren, SEK Part of GREY
The Smiling Girl: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Category sponsor:
Congratulations on all shortlisted teams! They will be contacted by email with information about the following steps on the competition and about the Awards Ceremony.
Young Lions Finland 2023 Archive of all other entries
Archive of all the entries in 2023, which were not shortlisted or awarded
You can see the work from the links of the titles of each entry.
Digital
#UnlockTheirStories Lauri Arjas, Kurio & Aleksandra Näveri, Kurio
Buy another morning Ella Seppänen, Avidly Oyj & Lauri Kaikkonen, Avidly Oyj
Not loading Jonni Aaltonen, Wunderman Thompson Finland & Saga Tanner, Kaski Agency
Donate your @handle Katariina Ollari, Bob the Robot & Johanna Vierimaa, TBWA\Helsinki
Be a true morning person Petrina Puranen, NORD DDB HEL & Vanessa Weckström, Don & Branco
Tap It Away Inca Paatela, OMD Finland & Klaus Hietala, Krash Oy
Cancel Cancer Saara Katriina Kemiläinen, Nitro & Helli Palmgren, Nitro
Chance for childhood Emilia Perttu, Nitro Group Oy & Salla Pietilä, Nitro Group Oy
Tap for life Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy
We want to see more kids at the playground. Venla Hannola, Julkee x Lempee & Riina Salo, Julkee x Lempee
How Much Will You Help? Timo Jaskari, Digiteam Oy & Sanna Lahtinen, Digiteam Oy
Film
Heroes with Hearts of Gold Elisa Willman, The Walt Disney Company & Maria Kirjonen, The Walt Disney Company
PR
#childhoodisgold Ona Rihu, Sugar Helsinki & Oona Pohjolainen, Sugar Helsinki
Hopeville Sarah Grünn, Dagmar & Mikko Wivolin, Dagmar
McLife Roosa-Maria Sipinen, Kaimana Oy & Samuli Tommola, Kaimana Oy
Sink In Emmi Ylitalo, Kaimana Oy & Jemina Sormunen, Drama Queen Communications
A Minute of Dawn Sanni Kurvinen, Ahjo Communications Oy & Alexandra Varesvuo, Ahjo Communications Oy
Not giving up on Joy Anniina Nieminen, Kaimana Agency & Emma Kemppainen, Kaimana Agency
No child should be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency
Donating Kids Bike Sasu Lahdensuo, Woerks Oy & Samuli Kyttälä, Freelancer
Odds of Making It Smuel Stiller, Kaimana & Jukka Päivinen, Kaimana
Fight against bad luck Krista Rajala, Nord DDB HEL & Atte Maunula, Reaktor Creative
If a paper can bet a rock, we can beat cancer Sini Järvinen, Kuubi Oy & Alex Morelli, Kuubi Oy
Change the Odds Emma Kanninen, TBWA\Helsinki & Mikko Roininen, TBWA\Helsinki
Thank you to all participants for the great work!
Young Lions Finland 2023 Shortlist and Winners
Young Lions Finland winners, announced 21.4.2023. The awards ceremony took place at A-lehdet headquarters.
You can see the winning work and the shortlisted work from the links of the titles of each entry below.
Design
Silver:
Keep hope alive Sasu Lahdensuo, Woerks Oy & Samuli Kyttälä, Freelancer
Honorary Mention:
The Morning Ribbon Idaliina Karppanen, Drama Queen Communications & Julia Suvisalmi, Folk Finland
Digital
Gold:
Don’t be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency
Silver:
ReSearch Engine Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Bronze:
Aamu Initiative – Turn “If” into “When” Yana Basenko, Bou & Eemeli Tani, Bou
Honorary Mention:
Life is worth playing Rasmus Kärkkäinen, Bob the Robot Oy & Pauline Korp, Bob the Robot Oy
Film
Gold:
Let there be swipe Unni Leino, Oy SEK Ab & Matilda Leppäkoski, Oy SEK Ab
Silver:
The invisible ones Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Marketers
Bronze:
Keep on dreaming Vilja Turunen, Suomen Osuuskauppojen Keskuskunta & Nelli Pajuharju, Suomen Osuuskauppojen Keskuskunta
Media
Gold:
Cause: Unknown Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki
Bronze:
Play Your Role Eveliina Pärssinen, OMD Finland Oy & Salla Keränen, N2 Creative Oy
Bronze:
Brewing hope for the Childhood Cancer Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy
PR
Gold:
Dawn.web Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot
Regarding this award, the jury was divided and Judit Vikman, Netprofile and Anna Ruohonen, A-lehdet wished to be excluded from judging and rewarding this work.
Silver:
Brave for a Reason Oona Pääskynen, Miltton Oy & Erika Raiskinen, Miltton Oy
Silver:
Tear down the walls of cancer isolation Liisa Myllymäki, Bou & Jutta Sibakov, Bou
Honorary Mention:
The Cancer Experience Tiia Rahkonen, TBWA\Helsinki & Emma Pettersson, TBWA\Helsinki
Gold:
No Last Words Emilia Nordgren, SEK & Eevi Kolinen, SEK
Silver:
The Other Alphabet Johanna Vierimaa, TBWA\Helsinki & Katariina Ollari, Bob The Robot
CONGRATULATIONS TO ALL THE WINNERS!
The teams that won the gold in each competition and the team that won silver in the Design competition and the team that won bronze in the Marketers competition get to compete in Cannes as Finland’s representatives.
In partnership with:
Young Lions Finland 2023 shortlist
Announcing the entries chosen to shortlist on Monday 27 March, 2023:
Design
Keep Hope Alive Sasu Lahdensuo Woerks Oy & Samuli Kyttälä, Freelancer
The Morning Ribbon Idaliina Karppanen, Drama Queen Communications & Julia Suvisalmi, Folk Finland
Digital
Prognosis Emmi Ylitalo, Kaimana Oy & Jemina Sormunen, Drama Queen Communications
reSearch engine Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Aamu Initiative – Turn “If” into “When” Yana Basenko, Bou & Eemeli Tani, Bou
Store of Toy Stories Emma Westerman, Hasan & partners & Ayan Aden, Hasan & partners
Don’t be patient Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency
Life is worth playing Rasmus Kärkkäinen, Bob the Robot Oy & Pauline Korp, Bob the Robot Oy
Grief without a name Konsta Karppinen, Avidly & Mari Varpenius, Avidly
Film
Let There Be Swipe Unni Leino, oy SEK ab & Matilda Leppäkoski, oy SEK ab
The Invisible Ones Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Marketers
Keep on dreaming Vilja Turunen, Suomen Osuuskauppojen Keskuskunta & Nelli Pajuharju, Suomen Osuuskauppojen Keskuskunta
Media
Brewing hope for childhood cancer Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy
Play Your Role Eveliina Pärssinen, OMD Finland Oy & Salla Keränen, N2 Creative Oy
Cause: Unknown Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki
PR
Brave for a Reason Oona Pääskynen, Miltton Oy & Erika Raiskinen, Miltton Oy
Tear down the walls of cancer isolation Liisa Myllymäki, Bou & Jutta Sibakov, Bou
The Cancer Experience Tiia Rahkonen, TBWA\Helsinki & Emma Pettersson, TBWA\Helsinki
Dawn.web Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot
No Last Words Emilia Nordgren, SEK & Eevi Kolinen, SEK
150 under 15 Topi Leikas, hasan & partners & Francesca Zilliacus, hasan&partners
The Other Alphabet Johanna Vierimaa, TBWA\Helsinki & Katariina Ollari, Bob The Robot
Life shouldn’t come out of an IV bag Roope Siltala, Julkee x Lempee & Joona Koskue, Julkee x Lempee
Congratulations on all shortlisted teams! They will be contacted by email with information about the following steps on the competition and about the Awards Ceremony.