The Steering Group of the competition has nominated and invited experienced marketing and communications professionals from a wide range of organizations, both local and global, to join the Young Lions Finland 2025 juries. These jury positions in seven categories offer a unique opportunity to witness new ideas & bold and creative approaches from our young creative professionals within our industry. As judges, all these best of the best are able to offer their own experience and insight to the future stars of the industry.
One of the most important things these jury members can give to the competitors, is all the relevant feedback and best practice of what can be developed in the future on their journey to Cannes. All the juries will be announced before the competition week. It is a great honor for Marketing Finland to present these juries.
Meet the Jury Members
Head of Jury
Alex Pineda, Chief Creative Officer, TBWA\Helsinki
Film Jury
Jonathan Fanta, Senior Creative, TBWA\Helsinki
Nayeli Kremb, Creative Director, Perfect Fools
Sintija Popena, Creative Director, Creative Export Lead, McCann Riga (Latvia)
Alberto Triana Wannoni, Group Creative Director, VML, New York City
Jarkko Tuuri, Creative Chairman, Make it Simple
Paula Zambrano, Senior Art Director, Young Lions Winner 2023, Dubai
PR Jury
Elina Bono, CEO, Sherpa
Joris Kang’eri, Creative Director, Dentsu Creative Amsterdam
Liisa Myllymäki, Global PR Manager, Marimekko
Katariina Ollari, Head of Social & Content, Bob the Robot
Jonay Sosa, Chief Creative Officer, Publicis Groupe Puerto Rico
Laura Tohtua, Creative Director, N2 Creative
Print Jury
Gustavo Dallegrave, Associate Creative Director, FCB Chicago
Yash Deb, Co-Founder & Creative Partner, The Bar Africa
Anssi Halkola, Creative / copywriter, Bob the Robot
Sami Kelahaara, Design Lead / Art Director, United Imaginations
Joakim Khoury, Creative Director & Partner, Åkestam Holst NoA (Sweden)
Archna Singh, Associate Creative Director (Copy), M&C Saatchi, Dubai, UAE
Digital Jury
Steve Brown, Executive Creative Director, Co-Founder, United Imaginations
Noora Eskola, Social Media Creative, SEK
Diego Flórez, Head of Innovation, Livingroom Dubai
Niklas Lilja, Co-founder & CTO (Creative Transformation Officer), WeAreOpen
Tuomas Peltoniemi, Managing Director, Southeast Asia, Accenture Song
Miikka Saari, Senior Creative / Art Director, N2
Media Jury
Julian Gutierrez Vega, Associate Creative Director, TBWA\ Singapore
Jukka Hurme, Senior Strategist, dentsu Finland
Noora Peitsara, Head of Marketing & Business Development, Supla, Nelonen Media
Julia Rautakoski, Client Lead, Tre Kronor Media
Saku Sahramies, Director, Ad Product Development, MTV
Minna Toivola, COO, IPG Mediabrands, Virta UM
Heli Viljanen, Marketing Director, Lomarengas Oy
Lasse Villikka, Director, ToinenPHD Oy
