Effie Finland: entries open 1.9.

PR CATEGORY
HONORARY MENTION
UNFILTERED PEACEMAKERS: Salla Huotari and Caroline Inkeroinen, TBWA\Helsinki
SILVER
GOLD
The Conflict Bill: Vivi Sallinen, Nitro and Vilma Laitakari, Ivalo Creative Agency
SHORTLISTED
Bring more Rauha to the world: Marika Korpela, OSG Viestintä and Ella Laine, The Mighty Starlings
The Empty Chair: Carita Karlsson and Otso Lukka, Miltton
MEDIA CATEGORY
SILVER
Conflict Foods: Dimitri Eskelinen, Freelancer and Ignacio José Guerrero Pattugalan, Freelancer
GOLD
Peace Mode: Aleksi Auvinen, dentsu Finland and Stanislav Hasanov, Valve Branding Oy
DIGITAL CATEGORY
HONORARY MENTION
Peacevision: Ayan Aden, NORD DDB and Emma Westerman, Wörks
BRONZE
The Peace Builder: Emma Tikkanen and Janina Tolvanen, Drum Communications
SILVER
Steps Towards Peace: Lauri Arjas and Erika Danielsson, Kurio
GOLD
World beefs solved: Veera Paukku, Loiva and Emma Rinneheimo, Freelancer
PRINT CATEGORY
SILVER
Most valuable advice: Johanna Vierimaa, United Imaginations and Saana Simander, Bob the Robot / NoA
GOLD
4 generations: Riikka Lahti, Dentsu Creative and Tomi Salo, Bob the Robot
SHORTLISTED
Fragile peace: Veera Paukku, Loiva and Emma Rinneheimo, Freelancer
Women on mute: Inka Kosonen and Anna Huttunen, SEK
FILM CATEGORY
HONORARY MENTION
The second-bravest person: Marianna Metsänheimo and Fanni Perttola, NORD DDB
SHORTLISTED
Muted: Taneli Lahtinen, Freelancer and Isabel Pohjanen, Freelancer
We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.
Introducing the Steering Group 2025
THE BRIEF
CMI – Martti Ahtisaari Peace Foundation THE BRIEF
Digital – build a digital-led campaign that uses the powers of digital technology to respond to the challenge in the brief.
Introducing the category sponsor:
Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.
Introducing the category sponsor:
Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.
Introducing the category sponsor:
PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.
Introducing the category sponsor:
Print – create an eye-catching print ad that answers the challenge described in the brief.
Introducing the category sponsors:
All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 20 June 1994. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.
Stage 1: Pre-registration open 14.1.–13.3.2025. Pre-register here: https://events.marketingfinland.fi/ylf2025
The briefing events for the 2025 competition will be held online on March 14th.
Stage 2: on March 14th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.
The gold winning teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2024. Learn more about the 2024 competition, it’s spesific category briefings & of the winning work from the official Young Lions Competition Report.
See competition entries for the international Cannes Young Lions competitions
See the Young Lions Finland winners and shortlist of 2024
Presentation slides of Info Webinar Feb. 1st
Watch the recording of the Info Webinar here
Passcode: nBSUu45+
2024 briefing documents: NGO brief and category briefs
Briefing documents from 2023 competition: NGO brief and category briefs
Links to 2023 work: Winners and shortlisted work / all the other entries
If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.
Cannes Young Lions competitions
See the winners and shortlist of 2024
We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.
Introducing the Steering Group 2024
Presentation slides of Info Webinar Feb. 1st
Watch the recording of the Info Webinar here
Passcode: nBSUu45+
2024 briefing documents: NGO brief and category briefs
Briefing documents from 2023 competition: NGO brief and category briefs
Links to 2023 work: Winners and shortlisted work / all the other entries
Design – create a mood board that also includes a description of how your design fits the brief and how it could help the brand evolve.
Introducing the category sponsor: TBA
Digital – build a digital-led campaign that utilises the powers of digital technology to respond to the challenge in the brief.
Introducing the category sponsor:
Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.
Introducing the category sponsor: TBA
Marketers – create a product or service that answers the challenge in the brief. Note: this Competition is open to client marketers only (in-house), and teams must represent the company they work for. By ‘client marketers’, we mean marketers not working at an agency representing different clients.
Introducing the category sponsor:
Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.
Introducing the category sponsor:
PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.
Introducing the category sponsor: TBA
Print – create a print ad that answers the challenge described in the brief.
Introducing the category sponsor:
All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 21 June 1993. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.
Stage 1: Pre-registration opens 9.1.2024. By pre-registering you will ensure a place in the Young Lions Finland sparring & info webinar. Pre-register here: https://forms.office.com/e/CNKhV30V4F
The briefing events for the 2024 competition will be held online on February 9th.
Stage 2: on February 9th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.
By entering the competition, you agree to accept the rules and terms.
The Award package for the winning teams
All Gold winning teams (2 persons in each team) will be rewarded with a package of:
Here you can see more of the Cannes Lions Competitions 2024, and the winning work from 2023
If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.
If you are concerned that you won’t meet the final deadline on 10 April 2025, please get in touch.
The full list of entry fees by all categories can be found here
The entry has been submitted exactly as published/aired/released to the public, has not been modified for entry into the 2025 Cannes Lions Awards and must have ran for the first time between 8 February 2024 and 10 April 2025.
Read more about the rules and eligibility here
A selection of handy materials has been put together to guide you through the entry process. Whether you’re a first timer or a seasoned pro, this is everything you need to enter Cannes Lions 2025.
The Cannes Lions dedicated Awards Experts are on hand to offer guidance on eligibility dates, which categories you can enter your work into, material requirements or any Lion-specific queries you may have.
Get in touch: awards (@) canneslions.com
If you have questions regarding the Cannes Lions Awards or the Cannes Lions Festival in France: maarit.aarrekangas (@) marketingfinland.fi
The Awards were celebrated at Cannes Lions Festival of Creativity during June 19-23, 2023.
You can find all the shortlisted and awarded work here: https://www.lovethework.com/en-GB/cannes-lions
Read articles about Cannes Lions on our MRKTNG media (only in Finnish)
The Gold winning teams of each 7 categories of the local Young Lions Finland 2025 -competition will get a chance to compete and represent Finland in the Cannes Lions Competitions in June in Cannes.
More on Cannes Young Lions competitions
More on Young Lions Finland competition
Learn more about the 2024 competition, it’s spesific category briefings & of the winning work from the official Young Lions Competition Report.
The gold winning teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2024. Check out the competition entries of the Finnish Young Lions teams for the international Cannes Young Lions competition from the links below.
Billy Wilder: Behind the Iconic Scenes
Veera Paukku, Loiva & Emma Rinne Heimo, Myy Agency
DESIGN
Dont´t be a dick – Become a Dandelion
Jimi Hyvärinen, Reaktor & Veeti Ossi, Freelancer
DIGITAL
Do You Meet the Requirements?
Elisa Willman & Maria Kirjonen, The Walt Disney Company
FILM
Taste the World: Fishy Water
Vilja Turunen & Nelli Pajuharju, S Group
MARKETERS
YouCube – Redefining Success
Jenny Kettunen, Havas & Emma Koukonen, Freelancer
MEDIA
The Michelin Petition
Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
PR
You’ve Got Balls
Eevi Kolinen & Emmi Nordgren, SEK Part of GREY
Young Lions Design competition
Young Lions Digital competition
Young Lions Marketers competition
There is a Planet Tree!
Eevi Kolinen, SEK & Emilia Nordgren, SEK
EarthlyDesire: How EcoTree Made Nature and Carbon Removal Sexy
Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot
PR
CliMate
Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki
MEDIA
Never too mom to learn
Marianna Metsänheimo, Kids Agency & Joël Petzold, Kids Agency
DIGITAL
The Smiling Moon
Samuli Kyttälä, Freelancer & Sasu Lahdensuo, Wörks Oy
DESIGN
The Most Important Lesson
Matilda Diletta, SEK & Unni Leino, SEK
FILM
Marketing Finland is the Cannes LIONS representative in Finland and we organize the annual Young Lions Finland competition, from which the winning team of each series gets to participate in the international Cannes Young Lions competition and the Cannes Festival of Creativity in June in Cannes, France.
Since 2006, the competition has given young marketing and communication talents the opportunity to show their skills. So if you work in marketing or communications and are 30 or younger, let us hear your voice!
The next Young Lions Finland competition will be held in Finland in early 2025. The best teams from the local Finnish competition will get compete in Cannes in June 2025. Follow Marketing Finland on social media to get up-to-date information about the competition.
See the news we have published on the subject
Follow the competition page on Facebook
Marketing Finland also represents the Cannes family’s competitions Eurobest, Spikes Asia and Dubai Lynx in Finland. Questions about the Cannes Lions competitions or events? Send a message: maarit.aarrekangas (@) marketingfinland.fi