competition arkistot - Marketing Finland

January 14: Pre-registration opens
February 20: Young Lions Competitions Masterclass by Cannes Lions at 12:00pm GMT
- In this session you’ll learn how to build confidence, gain professional resilience, and unlock boundless creativity, with a Q&A session at the end. It’s everything you need to prepare you for your local Young Lions Competition and beyond. Learn more and sign up here
March 13: Pre-registration closes
March 14: Brief from NGO at 17.00
- The competition time starts at 21.00 (24h or 48h, depending on category)
March 15: 24h competition dl at 21.00
March 16: 48h competition dl at 21.00 (if participating in FILM category or in more than one category)
March 19 – 28: Online judging
April 2: Shortlist published
April 7 – 9: Presentations (3 categories)
April 14 – 15: Closed judging (2 categories)
April 24: Announcing the winners at the Awards Ceremony
April 25: Registering for Cannes Young Lions Competitions
May date tbc: Mentoring Event for Gold Winning Teams
June 16th – 20th 2025: Young Lions Competitions and Cannes Lions Festival in Cannes, France

We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.

Introducing the Steering Group 2025

THE BRIEF

CMI – Martti Ahtisaari Peace Foundation THE BRIEF

Brief instructions

Category descriptions

Brief session recording

Categories 2025

Digital – build a digital-led campaign that uses the powers of digital technology to respond to the challenge in the brief.

Introducing the category sponsor:

Eligibility: The team entering Digital competition must be made up of two professionals aged 30 or under, working in creative communications or advertising or for a digital agency.
- Freelancers are welcome to compete in this competition.
- In-house creative teams from client companies are also accepted.

Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.

Introducing the category sponsor:

Eligibility: The team entering Film competition must be made up of two professionals aged 30 or under, working in creative communications or advertising or for a digital agency.
- Freelancers are welcome to compete in this competition.
- In-house creative teams from client companies are also accepted.

Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.

Introducing the category sponsor:

Eligibility: The team entering Media competition must be made up of two professionals aged 30 or under, working for media agencies or specific in-house media departments in agencies.
- Freelancers are welcome to compete in this competition.
- In-house creative teams from client companies are also accepted.

PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.

Introducing the category sponsor:

Eligibility: The team entering PR competition must be made up of two professionals aged 30 or under, working for PR agencies or specific in-house PR departments in agencies.
- Freelancers are welcome to compete in this competition.
- In-house PR teams from clients will be accepted to compete in this competition.

Print – create an eye-catching print ad that answers the challenge described in the brief.

Introducing the category sponsors:

Eligibility: The team entering Print competition must be made up of two professionals aged 30 or under, working in creative communications or advertising or for a digital agency.
- Freelancers are welcome to compete in this competition.
- In-house creative teams from client companies are also accepted.

Eligibility

All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 20 June 1994. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.

How to enter

Stage 1: Pre-registration open 14.1.–13.3.2025. Pre-register here: https://events.marketingfinland.fi/ylf2025

The briefing events for the 2025 competition will be held online on March 14th.

Stage 2: on March 14th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.

Entry fee 250 € / entry (+vat)

Read the Competition rules here

YOUNG LIONS FINLAND 2024 COMPETITION

The gold winning teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2024. Learn more about the 2024 competition, it’s spesific category briefings & of the winning work from the official Young Lions Competition Report.

See competition entries for the international Cannes Young Lions competitions

See the Young Lions Finland winners and shortlist of 2024

Useful links

Presentation slides of Info Webinar Feb. 1st

Watch the recording of the Info Webinar here
Passcode: nBSUu45+

2024 briefing documents: NGO brief and category briefs

Briefing documents from 2023 competition: NGO brief and category briefs

Links to 2023 work: Winners and shortlisted work / all the other entries

Questions and Answers

Need for more information?

If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.

7.12.2023

Young Lions Finland 2024

Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. If you are 30 years old or younger, the Young Lions Competition is one of the best ways to celebrate your creativity on a global stage.

Young Lions Finland is a local competition, arranged by Marketing Finland, and the winning teams from each of the 7 competitions will be awarded with a pass to join the international Cannes Young Lions Competition and the Cannes Festival of Creativity in Cannes, France in June 2024.

The gold winning teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2024. Check out all competition entries for the international Young Lions competition from the link below.

Cannes Young Lions competitions

YOUNG LIONS FINLAND COMPETITION 9.2.–11.2.2024

See the winners and shortlist of 2024

Schedule 2024

January 9: Pre-registration opens
January 26: Jury announcement #1
February 1 at 17.00: Info webinar guiding through the entry and competition process (webinar link sent to pre-registered teams, the session will be recorded and can be watched later, too)
February 2: Jury announcement #2
February 6: Jury briefing
February 8: Pre-registration closes
February 9 at 17.00: Brief from NGO and the competition time starts (24h or 48h, depending on category)
February 10: 24h competition dl
February 11: 48h competition dl
February 19 – March 6: Online judging
March 11-14: Jury shortlist meetings
March 15: Shortlist published
March 18 – 22: Presentations (5 categories)
March 25 – 27: Closed judging (2 categories)
April 11 afternoon: Announcing the winners at the Awards Ceremony
Week 17 Registering for Cannes Young Lions Competitions
May 24 afternoon: Mentoring Event for Gold Winning Teams
June 17th-21st 2024: Young Lions Competitions and Cannes Lions Festival in Cannes, France

We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.

Introducing the Steering Group 2024

Meet the Jury Members

Useful links

Presentation slides of Info Webinar Feb. 1st

Watch the recording of the Info Webinar here
Passcode: nBSUu45+

2024 briefing documents: NGO brief and category briefs

Briefing documents from 2023 competition: NGO brief and category briefs

Links to 2023 work: Winners and shortlisted work / all the other entries

Competitions 2024

Design – create a mood board that also includes a description of how your design fits the brief and how it could help the brand evolve.

Introducing the category sponsor: TBA

Digital – build a digital-led campaign that utilises the powers of digital technology to respond to the challenge in the brief.

Introducing the category sponsor:

Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.

Introducing the category sponsor: TBA

Marketers – create a product or service that answers the challenge in the brief. Note: this Competition is open to client marketers only (in-house), and teams must represent the company they work for. By ‘client marketers’, we mean marketers not working at an agency representing different clients.

Introducing the category sponsor:

Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.

Introducing the category sponsor:

PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.

Introducing the category sponsor: TBA

Print – create a print ad that answers the challenge described in the brief.

Introducing the category sponsor:

Eligibility

All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 21 June 1993. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.

Entry fee 200 € / entry (+vat)

How to enter

Stage 1: Pre-registration opens 9.1.2024. By pre-registering you will ensure a place in the Young Lions Finland sparring & info webinar. Pre-register here: https://forms.office.com/e/CNKhV30V4F

The briefing events for the 2024 competition will be held online on February 9th.

Stage 2: on February 9th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.

Questions and Answers

Competition rules

By entering the competition, you agree to accept the rules and terms.

The Award package for the winning teams

All Gold winning teams (2 persons in each team) will be rewarded with a package of:

flights Helsinki – Nice, France – Helsinki and transfers from and to airport
accommodation for the competition week in Cannes, France (or in the nearby area)
Young Lion Competitor pass (value 1555€+vat)
contact person available during the competition week in Cannes
mentoring session in May to get ready for the Cannes competition and Festival
Marketing Finland eLearning Academy license for 1 year

Stay tuned for more competition updates!

Here you can see more of the Cannes Lions Competitions 2024, and the winning work from 2023

Need for more information?

13.12.2022

Cannes Lions Awards 2025

Marketing Finland is the official Cannes LIONS Representative in Finland.

What’s new for Cannes Lions 2025?

Redefining Glass: The Lion for Change
Evolving the Social & Influencer Lions
Broadening the Design Lions
Advancing the Creative B2B Lions
Expanding the Creative Business Transformation Lions
Introducing a new Long-Term Brand Platform sub category
Introducing a Retail Media sub category
Introducing an Excellence in Image Description sub category
Updating the written submission
Requesting Subtitles on all video content

Dates and fees

Entries Open / 16 January 2025
First late fee applies / After 6 March 2025
Second late fee applies / After 20 March 2025
Third late fee applies / After 3 April 2025
Final deadline / 10 April 2025

If you are concerned that you won’t meet the final deadline on 10 April 2025, please get in touch.

The full list of entry fees by all categories can be found here

Eligibility timeframe

The entry has been submitted exactly as published/aired/released to the public, has not been modified for entry into the 2025 Cannes Lions Awards and must have ran for the first time between 8 February 2024 and 10 April 2025.

Entry Kit and Entry Guide

A selection of handy materials has been put together to guide you through the entry process. Whether you’re a first timer or a seasoned pro, this is everything you need to enter Cannes Lions 2025.

Download the Entry Kit here

Entry Guide available here

Need help for your entries?

The Cannes Lions dedicated Awards Experts are on hand to offer guidance on eligibility dates, which categories you can enter your work into, material requirements or any Lion-specific queries you may have.

Get in touch: awards (@) canneslions.com

If you have questions regarding the Cannes Lions Awards or the Cannes Lions Festival in France: maarit.aarrekangas (@) marketingfinland.fi

From the Archives: Cannes Lions Awards 2023

The Awards were celebrated at Cannes Lions Festival of Creativity during June 19-23, 2023.

You can find all the shortlisted and awarded work here: https://www.lovethework.com/en-GB/cannes-lions

Read articles about Cannes Lions on our MRKTNG media (only in Finnish)

3.5.2022

Cannes Young Lions Competitions

Cannes Lions Competitions 2025 (June 16-20, Cannes, France)

The Gold winning teams of each 7 categories of the local Young Lions Finland 2025 -competition will get a chance to compete and represent Finland in the Cannes Lions Competitions in June in Cannes.

More on Cannes Young Lions competitions

More on Young Lions Finland competition

Cannes Young Lions 2024 competitions

Learn more about the 2024 competition, it’s spesific category briefings & of the winning work from the official Young Lions Competition Report.

The gold winning teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2024. Check out the competition entries of the Finnish Young Lions teams for the international Cannes Young Lions competition from the links below.

The Finnish Young Lions delegation in Cannes.

Competition entries for the Finnish teams in the Cannes Young Lions 2024 competition

Billy Wilder: Behind the Iconic Scenes

Veera Paukku, Loiva & Emma Rinne Heimo, Myy Agency

DESIGN

See the entry here

Dont´t be a dick – Become a Dandelion

Jimi Hyvärinen, Reaktor & Veeti Ossi, Freelancer

DIGITAL

See the entry here

Do You Meet the Requirements?

Elisa Willman & Maria Kirjonen, The Walt Disney Company

FILM

See the entry here

Taste the World: Fishy Water

Vilja Turunen & Nelli Pajuharju, S Group

MARKETERS

See the entry here

YouCube – Redefining Success

Jenny Kettunen, Havas & Emma Koukonen, Freelancer

MEDIA

See the entry here

The Michelin Petition

Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations

See the entry here

You’ve Got Balls

Eevi Kolinen & Emmi Nordgren, SEK Part of GREY

See the entry here

See all 2024 Cannes Young Lions entries

Young Lions Design competition

Design Gold

Design Silver

Design Bronze

Young Lions Digital competition

Digital Gold

Digital Silver

Digital Bronze

Young Lions Film competition

Film Gold

Film Silver

Film Bronze

Young Lions Marketers competition

Marketers Gold

Marketers Silver

Marketers Bronze

Young Lions Media competition

Media Gold

Media Silver

Media Bronze

Young Lions PR competition

PR Gold

PR Silver

PR Bronze

Young Lions Print competition

Print Gold

Print Silver

Print Bronze

Competition entries for the Finnish teams in the Cannes Young Lions 2023 competition

There is a Planet Tree!

Eevi Kolinen, SEK & Emilia Nordgren, SEK

See the entry

EarthlyDesire: How EcoTree Made Nature and Carbon Removal Sexy

Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot

See the entry

CliMate

Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki

MEDIA

See the entry

Never too mom to learn

Marianna Metsänheimo, Kids Agency & Joël Petzold, Kids Agency

DIGITAL

See the entry

The Smiling Moon

Samuli Kyttälä, Freelancer & Sasu Lahdensuo, Wörks Oy

DESIGN

See the entry

The Most Important Lesson

Matilda Diletta, SEK & Unni Leino, SEK

FILM

See the entry

Marketing Finland is the Cannes LIONS representative in Finland and we organize the annual Young Lions Finland competition, from which the winning team of each series gets to participate in the international Cannes Young Lions competition and the Cannes Festival of Creativity in June in Cannes, France.

Since 2006, the competition has given young marketing and communication talents the opportunity to show their skills. So if you work in marketing or communications and are 30 or younger, let us hear your voice!

The next Young Lions Finland competition will be held in Finland in early 2025. The best teams from the local Finnish competition will get compete in Cannes in June 2025. Follow Marketing Finland on social media to get up-to-date information about the competition.

See the news we have published on the subject

Follow the competition page on Facebook

Marketing Finland also represents the Cannes family’s competitions Eurobest, Spikes Asia and Dubai Lynx in Finland. Questions about the Cannes Lions competitions or events? Send a message: maarit.aarrekangas (@) marketingfinland.fi