Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. If you are 30 years old or younger, the Young Lions Competition is one of the best ways to celebrate your creativity on a global stage.
Young Lions Finland is a local competition, arranged by Marketing Finland, and the winning teams from each of the 7 competitions will be awarded with a pass to join the international Cannes Young Lions Competition and the Cannes Festival of Creativity in Cannes, France in June 2024.
See the winners and shortlist of 2024
YOUNG LIONS FINLAND COMPETITION 9.2.–11.2.2024
Schedule 2024
- January 9: Pre-registration opens
- January 26: Jury announcement #1
- February 1 at 17.00: Info webinar guiding through the entry and competition process (webinar link sent to pre-registered teams, the session will be recorded and can be watched later, too)
- February 2: Jury announcement #2
- February 6: Jury briefing
- February 8: Pre-registration closes
- February 9 at 17.00: Brief from NGO and the competition time starts (24h or 48h, depending on category)
- February 10: 24h competition dl
- February 11: 48h competition dl
- February 19 – March 6: Online judging
- March 11-14: Jury shortlist meetings
- March 15: Shortlist published
- March 18 – 22: Presentations (5 categories)
- March 25 – 27: Closed judging (2 categories)
- April 11 afternoon: Announcing the winners at the Awards Ceremony
- Week 17 Registering for Cannes Young Lions Competitions
- May 24 afternoon: Mentoring Event for Gold Winning Teams
- June 17th-21st 2024: Young Lions Competitions and Cannes Lions Festival in Cannes, France
We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.
Introducing the Steering Group 2024
Useful links
Presentation slides of Info Webinar Feb. 1st
Watch the recording of the Info Webinar here
Passcode: nBSUu45+
Briefing documents from 2023 competition: NGO brief and category briefs
Links to 2023 work: Winners and shortlisted work / all the other entries
Competitions 2024
Design – create a mood board that also includes a description of how your design fits the brief and how it could help the brand evolve.
Introducing the category sponsor: TBA
Digital – build a digital-led campaign that utilises the powers of digital technology to respond to the challenge in the brief.
Introducing the category sponsor:
Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.
Introducing the category sponsor: TBA
Marketers – create a product or service that answers the challenge in the brief. Note: this Competition is open to client marketers only (in-house), and teams must represent the company they work for. By ‘client marketers’, we mean marketers not working at an agency representing different clients.
Introducing the category sponsor:
Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.
Introducing the category sponsor:
PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.
Introducing the category sponsor: TBA
Print – create a print ad that answers the challenge described in the brief.
Introducing the category sponsor:
Eligibility
All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 21 June 1993. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.
Entry fee 200 € / entry (+vat)
How to enter
Stage 1: Pre-registration opens 9.1.2024. By pre-registering you will ensure a place in the Young Lions Finland sparring & info webinar. Pre-register here: https://forms.office.com/e/CNKhV30V4F
The briefing events for the 2024 competition will be held online on February 9th.
Stage 2: on February 9th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.
Competition rules
By entering the competition, you agree to accept the rules and terms.
The Award package for the winning teams
All Gold winning teams (2 persons in each team) will be rewarded with a package of:
- flights Helsinki – Nice, France – Helsinki and transfers from and to airport
- accommodation for the competition week in Cannes, France (or in the nearby area)
- Young Lion Competitor pass (value 1555€+vat)
- contact person available during the competition week in Cannes
- mentoring session in May to get ready for the Cannes competition and Festival
- Marketing Finland eLearning Academy license for 1 year
Stay tuned for more competition updates!
Here you can see more of the Cannes Lions Competitions 2024, and the winning work from 2023
Need for more information?
If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.
