Young Lions Finland 2024

Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. If you are 30 years old or younger, the Young Lions Competition is one of the best ways to celebrate your creativity on a global stage.

Young Lions Finland is a local competition, arranged by Marketing Finland, and the winning teams from each of the 7 competitions will be awarded with a pass to join the international Cannes Young Lions Competition and the Cannes Festival of Creativity in Cannes, France in June 2024.

YOUNG LIONS FINLAND COMPETITION DATE CONFIRMED: Competition weekend to be held on 9.2.–11.2.2024

If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.

Key dates for 2024

  • January 9: pre-registration opens
  • January/February: info webinar guiding through the entry and competition process
  • February 9: brief from NGO and the competition time starts (24h or 48h, depending on category)
  • June 17th-21st 2024: Young Lions Competitions and Cannes Lions Festival in Cannes, France

We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.

Competitions 2024

Design – create a mood board that also includes a description of how your design fits the brief and how it could help the brand evolve.

Introducing the category sponsor: TBA

Digital – build a digital-led campaign that utilises the powers of digital technology to respond to the challenge in the brief.

Introducing the category sponsor: TBA

Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.

Introducing the category sponsor: TBA

Marketers – create a product or service that answers the challenge in the brief. Note: this Competition is open to client marketers only (in-house), and teams must represent the company they work for. By ‘client marketers’, we mean marketers not working at an agency representing different clients.

Introducing the category sponsor: TBA

Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.

Introducing the category sponsor: TBA

PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.

Introducing the category sponsor: TBA 

Print – create a print ad that answers the challenge described in the brief.

Introducing the category sponsor: TBA

Eligibility

All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 21 June 1993. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.

How to enter

Stage 1: Pre-registration opens 9.1.2024. By pre-registering you will ensure a place in the Young Lions Finland sparring & info webinar. The briefing events for the 2024 competition will be held online on February 9th.

Stage 2: on February 9th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.

Questions and Answers

Competition rules

More info coming soon.

Stay tuned for more competition updates!

Need for more information?

Maarit Aarrekangas, maarit.aarrekangas (@) marketingfinland.fi, tel. +358 50 435 5613

Young Lions Finland 2023

Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. If you are 30 years old or younger, the Young Lions Competition is one of the best ways to celebrate your creativity on a global stage.

Young Lions Finland is a local competition, arranged by Marketing Finland, and the winning teams from each of the 7 competitions will be awarded with a pass to join the international Cannes Young Lions Competition and the Cannes Festival of Creativity in Cannes, France in June 2024.

The next Young Lions Finland competition will be held in the early 2024.

If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.

 

All shortlisted competitors pictured together at the Young Lions Finland 2023 Awards Ceremony at A-lehdet (Picture: Niklas Meltio)
The winning teams of the Young Lions Finland 2023 competition (Picture: Niklas Meltio)

Shortlist announced (March 27 at 14.00)

Timeline 2023

  • February: inviting the jury
  • February 13: pre-registration opens
  • March 13: pre-registration final deadline ADDITIONAL TIME UNTIL WEDNESDAY 15.3. at 13.00
  • March 15  at 16-17.30: info webinar guiding through the entry and competition process
  • March 17  at 16-20: brief from NGO and the competition time (24h or 48h, depending on category) starting at 22.00
  • March 20-23: online judging for shortlists
  • March 27: announcing the shortlists
  • March 28-29: closed judging for Design, Film and Print Competitions
  • March 30-31: presentations of shortlisted work for Digital, Marketers, Media and PR Competitions
  • April: announcing the winners
  • April 28th 2023: winners registered to the globalCannes Young Lions Competition
  • May: lunch and sparring session for the winning teams
  • June 19th-23rd 2023: Young Lions Competitions and Cannes Lions Festival in Cannes, France

We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.

Introducing the Steering Group

Meet the Jury Members

 

The Briefing from:

 

 

 

 

Read more about Aamu Säätiö

See the competition brief

 

Competitions 2023

Design

Calling all designers: It’s time to create a design in response to a brief. Show the whole creative communications industry your design skills. After a briefing from a charity or NGO, you’ll have 24 hours to build solution. It’ll need to perfectly capture information about the product or service, the client organisation and its aims, and the specific goals of the campaign.

Who is it for?

  • All Creatives, for example Graphic Designers/Specialist Designers/Art Directors/Photographers
  • Full-working professional (freelancers included) aged 30 years old or younger

Digital

Calling all digital creatives: It’s time to build a digital-led campaign that uses both the platform and the technology behind it. Show the whole creative communications industry your skills. You’ll be briefed by a charity or NGO about their digital challenge. Then there’s just 24 hours for you to come up with a creative insight and explain how your digital solution uses a maximum of three social media platforms in new and exciting ways to move the brand forward.

Who is it for?

  • All Creatives, for example Social media managers/Creative technologists/UX designers/Digital producers/Digital designers
  • Full-working professional (freelancers included) aged 30 years old or younger

Film

Imagine having only 48 hours to film and edit a 60-second commercial. You’ll be briefed by a charity or NGO about their communication challenge. Then you’ll have 48 hours to come up with an original idea in response to the brief, film your footage and edit it into a captivating ad.

Who is it for?

  • All Creatives, for example Art directors/Producers/Film makers/Creatives
  • Full-working professional (freelancers included) aged 30 years old or younger

Sponsor Partner for Film competition:

 

 

 

 

 

 

 

 

Marketers

Original, engaging creative work starts with a strong brief. This is a chance to go head-to-head against fellow brand marketers. After a briefing from a charity or NGO, you’ll have 24 hours to build a creative brief. It’ll need to perfectly capture information about the product or service, the client organisation and its aims, and the specific goals of the campaign – the kind that will clearly act as a creative springboard for an agency.

Who is it for?

  • Marketing managers
  • Brand managers/Category/Product managers/Client services managers/Channel marketing managers
  • Full-time working professional under the age of 30 years old
  • Brand Marketer working in-house for a single client (not an agency)

Media

We’re challenging the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge. After a briefing from a charity or NGO, you’ll have 24 hours to demonstrate how to create Media presentation and exploit the value of emerging media with consumer insights to drive effective communication strategies. You’ll need to show how your strategic idea would work across channels to craft a compelling communications strategy.

Who is it for?

  • Media planners/Media strategists/Media buyers/Media managers
  • Full-working professional aged 30 years old or younger

Sponsor Partner for Media competition:

Channel Factory logo

 

 

 

PR

Calling all PR professionals: It’s time to create an innovative PR strategy. Show the whole creative communications industry your skills. After a briefing from a charity or NGO, you’ll have 24 hours to demonstrate how to create engagement and exploit the value of emerging media with consumer insights to drive effective communication strategies. You’ll need to show how your strategic idea would work across channels to craft a compelling communications strategy.

Who is it for?

  • Publicists/PR specialists/Social media managers/Copywriters/Communications Specialists
  • Full-working professional aged 30 years old or younger

Print

Calling all creatives: Could you come up with an amazing print advertisement and bring it to life in just 24 hours? That’s the challenge of the Young Lions Print Competition. After a briefing from a charity or NGO, you’ll need to produce a stand-out, captivating and unique print ad. We’re looking for an idea that leaps out and captures an audience, motivating and moving them towards the cause.

Who is it for?

  • All Creatives, for example Art directors/Producers/Film makers/Creatives
  • Full-working professional aged 30 years old or younger

Entry fee 200 € / entry (+vat)

Eligibility

All Young Lions taking part in the Young Lions Finland 2023 competitions must be 30 years of age or younger, born on or after 23 June 1992. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.

How to enter

Stage 1: Pre-registration between February 13 – March 13 for info webinar on March 15th and the briefing events to be held online on March 17th 16:00 – 20.00 pm. Pre-registration will be closed on March 13 at 23.00.

Pre-register your team here!

NOTICE! After the briefings, you can make the final decision of which categories your team will enter.

Stage 2: on March 17, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.

Questions and Answers

Need for more information?

Maarit Aarrekangas, maarit.aarrekangas (@) marketingfinland.fi, tel. +358 50 435 5613

 

The Award package for the winning teams

All winning teams (7 teams, 2 persons in each) will be rewarded with a package of:

  • flights Helsinki – Nice, France – Helsinki
  • accommodation for the competition week in Cannes, France (or in the nearby area)
  • Young Lion Competitor pass (value 1495€+vat)
  • contact person available during the competition week in Cannes
  • lunch and sparring session in May to get ready for the Cannes competition and Festival

Competition rules

By entering the competition, you agree to accept the terms and conditions

Cannes Lions Awards 2023

Marketing Finland is the official Cannes LIONS Representative in Finland.

Cannes Lions Awards 2023

The Awards were celebrated at Cannes Lions Festival of Creativity during June 19-23.

You can find all the shortlisted and awarded work here: https://www.lovethework.com/en-GB/cannes-lions

 

 

In 2023 Cannes Lions is introducing a new Entertainment Lion for Gaming, as well as a focus on DE&I, Sustainability and Impact.

Nine tracks encompass 30 specialist awards which reflect the breadth of disciplines across the global branded communications industry.

Dates and fees

  • Entries Open / 19 January 2023
  • First late fee applies / After 9 March 2023
  • Second late fee applies / After 23 March 2023
  • Third late fee applies / After 6 April 2023
  • Final deadline / 13 April 2023

If you are concerned that you won’t meet the final deadline on 13 April 2023, please get in touch.

The full list of entry fees by all categories can be found here

Eligibility timeframe slightly changed

The entry has been submitted exactly as published/aired/released to the public, has not been modified for entry into the 2023 Cannes Lions Awards and must have ran for the first time between 21 February 2022 and 23 April 2023.

Full entry rules, terms and conditions

will be available from January 19th, 2023. The summary is available here.

Entry Kit

A selection of handy materials has been put together to guide you through the entry process. Whether you’re a first timer or a seasoned pro, this is everything you need to enter Cannes Lions 2023. Download the Entry Kit here

Need help for your entries?

The Cannes Lions dedicated Awards Experts are on hand to offer guidance on eligibility dates, which categories you can enter your work into, material requirements or any Lion-specific queries you may have.

Get in touch: awards (@) canneslions.com

 

Read articles about Cannes Lions on our MRKTNG media (only in Finnish)

If you have questions regarding the Cannes Lions Awards or the Cannes Lions Festival in France, pop me a message: maarit.aarrekangas (@) marketingfinland.fi

Cannes Young Lions Competitions

Suomen paikallisessa Young Lions Finland -kilpailussa parhaiten pärjänneet Young Lions tiimit kilpailivat kesäkuussa 2023 kansainvälisessä Young Lions -kilpailussa Cannesissa. Tutustu Suomen tiimien kilpailutöihin alla olevista linkeistä.

The best teams from the Finnish Young Lions competition competed in the international Young Lions competition in Cannes in June 2023. Check out the competition entries of the Finnish Young Lions teams for the international Cannes Young Lions competition from the links below.

Suomen Young Lions edustus Cannesissa. // The Finnish Young Lions delegation in Cannes
Suomen Young Lions tiimit yhteiskuvassa voittajien julkistustilaisuudessa Cannesissa. // The Finnish Young Lions teams pictured together at the Winners announcement ceremony in Cannes.

Competition entries for the Finnish teams in the Cannes Young Lions 2023 competition

There is a Planet Tree! 

Eevi Kolinen, SEK & Emilia Nordgren, SEK

PRINT

Katso koko työ tästä // See the entry here

 

EarthlyDesire: How EcoTree Made Nature and Carbon Removal Sexy

Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot

PR

Katso koko työ tästä // See the entry here

 

CliMate

Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki

MEDIA

Katso koko työ tästä // See the entry here

 

Never too mom to learn

Marianna Metsänheimo, Kids Agency & Joël Petzold, Kids Agency

DIGITAL

Katso koko työ tästä // See the entry here

 

The Smiling Moon

Samuli Kyttälä, Freelancer & Sasu Lahdensuo, Wörks Oy

DESIGN

Katso koko työ tästä // See the entry here

 

The Most Important Lesson

Matilda Diletta, SEK & Unni Leino, SEK

FILM

Katso koko työ tästä // See the entry here

 

All Cannes Young Lions 2023 competition entries

Tutustu kaikkiin 2023 vuoden Cannes Young Lions kilpailutöihin alla olevista linkeistä.

Check out all the 2023 Cannes Young Lions competition entries from the links below.

Young Lions Print Competition

Young Lions PR Competition

Young Lions Media Competition

Young Lions Digital Competition

Young Lions Design Competition

Young Lions Film Competition

 

Marketing Finland on Cannes LIONS -edustaja Suomessa ja järjestämme vuosittain Young Lions Finland -kilpailun, josta kunkin sarjan voittajatiimi pääsee osallistumaan kansainväliseen Cannes Young Lions -kilpailuun sekä Cannes Festival of Creativity -tapahtumaan kesäkuussa Ranskan Cannesissa.

Vuodesta 2006 lähtien kilpailu on antanut nuorille markkinointi- ja viestintäkyvyille mahdollisuuden näyttää kyntensä. Jos siis työskentelet markkinoinnin tai viestinnän parissa ja olet 30-vuotias tai nuorempi, anna meidän kuulla äänesi!

Young Lions Finland -kilpailu järjestetään Suomessa seuraavan kerran 2024 keväällä. Suomen paikallisessa kilpailussa parhaiten pärjänneet tiimit pääsevät kilpailemaan Cannesiin kesäkuussa 2024. Seuraa Marketing Finlandia somessa, niin saat ajankohtaisimmat tiedot kilpailuun liittyen.

Pääset Young Lions Finland 2023 kilpailun sivulle tästä

Katso julkaisemamme uutiset aiheesta 

Seuraa kilpailusivua Facebookissa 

Marketing Finland edustaa myös Cannes-perheeseen kuuluvia Eurobest, Spikes Asia ja Dubai Lynx -kilpailuja Suomessa. Kysyttävää Cannes Lions -kilpailuihin tai tapahtumiin liittyen? Laita viestiä: maarit.aarrekangas (@) marketingfinland.fi

 

Marketing Finland is the Cannes LIONS representative in Finland and we organize the annual Young Lions Finland competition, from which the winning team of each series gets to participate in the international Cannes Young Lions competition and the Cannes Festival of Creativity in June in Cannes, France.

Since 2006, the competition has given young marketing and communication talents the opportunity to show their skills. So if you work in marketing or communications and are 30 or younger, let us hear your voice!

The next Young Lions Finland competition will be held in Finland in the spring of 2024. The best teams from the local Finnish competition will get compete in Cannes in June 2024. Follow Marketing Finland on social media to get the most up-to-date information about the competition.

You can find Young Lions Finland 2023 competition page here

See the news we have published on the subject

Follow the competition page on Facebook

Marketing Finland also represents the Cannes family’s competitions Eurobest, Spikes Asia and Dubai Lynx  in Finland. Questions about the Cannes Lions competitions or events? Send a message: maarit.aarrekangas (@) marketingfinland.fi