Young Lions Finland 2024

Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. If you are 30 years old or younger, the Young Lions Competition is one of the best ways to celebrate your creativity on a global stage.

Young Lions Finland is a local competition, arranged by Marketing Finland, and the winning teams from each of the 7 competitions will be awarded with a pass to join the international Cannes Young Lions Competition and the Cannes Festival of Creativity in Cannes, France in June 2024.

See the winners and shortlist of 2024

YOUNG LIONS FINLAND COMPETITION 9.2.–11.2.2024

Schedule 2024

  • January 9: Pre-registration opens
  • January 26: Jury announcement #1
  • February 1 at 17.00: Info webinar guiding through the entry and competition process (webinar link sent to pre-registered teams, the session will be recorded and can be watched later, too)
  • February 2: Jury announcement #2
  • February 6: Jury briefing
  • February 8: Pre-registration closes
  • February 9 at 17.00: Brief from NGO and the competition time starts (24h or 48h, depending on category)
  • February 10: 24h competition dl
  • February 11: 48h competition dl
  • February 19 – March 6: Online judging
  • March 11-14: Jury shortlist meetings
  • March 15: Shortlist published
  • March 18 – 22: Presentations (5 categories)
  • March 25 – 27:  Closed judging (2 categories)
  • April 11 afternoon: Announcing the winners at the Awards Ceremony
  • Week 17 Registering for Cannes Young Lions Competitions
  • May 24 afternoon: Mentoring Event for Gold Winning Teams
  • June 17th-21st 2024: Young Lions Competitions and Cannes Lions Festival in Cannes, France

We reserve the right to make changes to timeline, if needed. Participants will be notified of all changes.

Introducing the Steering Group 2024

Meet the Jury Members

Useful links

Presentation slides of Info Webinar Feb. 1st

Watch the recording of the Info Webinar here
Passcode: nBSUu45+

Briefing documents from 2023 competition: NGO brief and category briefs

Links to 2023 work: Winners and shortlisted work / all the other entries

 

Competitions 2024

Design – create a mood board that also includes a description of how your design fits the brief and how it could help the brand evolve.

Introducing the category sponsor: TBA

 

Digital – build a digital-led campaign that utilises the powers of digital technology to respond to the challenge in the brief.

Introducing the category sponsor: 

 

 

 

Film – produce an original maximum. 60-second film ad in response to the brief. Note: just for this Competition, the deadline is 48 hours.

Introducing the category sponsor: TBA

 

Marketers – create a product or service that answers the challenge in the brief. Note: this Competition is open to client marketers only (in-house), and teams must represent the company they work for. By ‘client marketers’, we mean marketers not working at an agency representing different clients.

Introducing the category sponsor: 

 

 

 

 

 

Media – develop an innovative media strategy based on compelling insights, showing how you’ll use different media channels and encourage engagement in response to the brief.

Introducing the category sponsor: 

 

 

 

PR – construct an effective and engaging PR campaign in response to a communications challenge described in the brief.

Introducing the category sponsor: TBA 

 

Print – create a print ad that answers the challenge described in the brief.

Introducing the category sponsor: 

 

Eligibility

All Young Lions taking part in the Young Lions Finland 2024 competitions must be 30 years of age or younger, born on or after 21 June 1993. You must enter as a team of two. Team members do not have to be employed by the same company. Each person can only enter in one team. Teams can enter once in one or several competitions. Entrants must be full-time working professionals or freelancers within the advertising/marketing/communications industry.

Entry fee 200 € / entry (+vat)

How to enter

Stage 1: Pre-registration opens 9.1.2024. By pre-registering you will ensure a place in the Young Lions Finland sparring & info webinar. Pre-register here: https://forms.office.com/e/CNKhV30V4F

The briefing events for the 2024 competition will be held online on February 9th.

Stage 2: on February 9th, right after the briefing session, we will open the competition platform, where all information, eligibility, guidelines and entry forms will be available. The competition will be run completely online. The link to the platform will be added here later.

Questions and Answers

Competition rules

By entering the competition, you agree to accept the rules and terms.

The Award package for the winning teams

All Gold winning teams (2 persons in each team) will be rewarded with a package of:

  • flights Helsinki – Nice, France – Helsinki and transfers from and to airport
  • accommodation for the competition week in Cannes, France (or in the nearby area)
  • Young Lion Competitor pass (value 1555€+vat)
  • contact person available during the competition week in Cannes
  • mentoring session in May to get ready for the Cannes competition and Festival
  • Marketing Finland eLearning Academy license for 1 year

Stay tuned for more competition updates!

Here you can see more of the Cannes Lions Competitions 2024, and the winning work from 2023

Need for more information?

If you are interested in a nomination for the jury or the steering group or establishing a partnership with our competition, please contact: maarit.aarrekangas (@) marketingfinland.fi, +358 50 435 5613.

The Roger Hatchuel Student Academy 2024

The Roger Hatchuel Student Academy on Cannes Lions -perheeseen kuuluva, luovien alojen valmistumassa oleville opiskelijoille tarkoitettu 6-päiväinen ainutlaatuinen oppimisen ja ammatillisen kehittymisen sekä oman asiantuntijaverkoston kasvattamisen paikka. Academy kokoaa 30 tarkoin kriteerein valittua opiskelijaa yhteen Cannes Festival Creativityn aikana kesäkuussa 2024 Ranskan Cannesissa.

A unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers.

The Roger Hatchuel Student Academy is a 6-day global learning experience at Cannes Lions International Festival of Creativity designed for students approaching graduation. Since 2003, the Academy has been inspiring the next generation of creative leaders by giving them the tools, knowledge and connections they need to explore different creative avenues and launch their careers in the advertising and creative communications industry.

Who are we looking for – The Ideal Student Profile

  • 18-25 years old (born on or after 21 June 1998) and graduating in 2024
  • Interested in pursuing advertising and creative communications 
  • Personality: Evidence of being a creative thinker, curiosity, a leader, entrepreneurial nature, storyteller, culturally in tune with society, the industry and current affairs
  • Community impact / solving problems in the community, schools or families  
  • Diversity: The Cannes Lions School aspires to be a talent incubator of creative potential that is fully representative. We strive to create a learning environment that is not just diverse by country, but also diverse in thought, gender, experience, culture, and socioeconomic status.
  • Fluent English speaker: Able to confidently contribute to class discussions in English
  • Permission to attend the full course (Sun 16 – Fri 21 June 2024

Possible Areas of Study

  • Advertising
  • Communications
  • Planning/Strategy
  • Media
  • PR
  • Business
  • Technology
  • Writing
  • Entertainment
  • Film
  • Art
  • Design

Timeline

  • 2nd February 2024: deadline for applications
  • month of February 2024: judging
  • 8th-15th March 2024: winners notified
  • 2nd April 2024: RHSA class of 2024 announced
  • 16th – 21st June 2024: RHSA course in Cannes

Benefits of Attending

  1. Customised Programme: The Academy program is led and curated by industry experts. The sessions and topics students will explore are designed to help them launch their career and get a head start in the industry.
  2. Hands-on Learning: The program includes workshops and interactive activities designed to bring learning to life and leave students with practical takeaways.
  3. Exclusive Environment: An opportunity to learn first-hand from major industry luminaries in a private classroom setting. Students will ask them their burning questions and learn how they got to the top.
  4. World-Class Discussions: Students will gain new perspectives and unpack each session as they participate in daily debriefs guided by their Programme Leaders
  5. Festival Access: Complete access to the Cannes Lions Festival where they will be inspired by award-winning work, hear from premier speakers, and can attend the awards shows and networking events

Course Leader:

Serfi Altun, Founder & CEO of Idea Bakery

Serfi is the Founder & CEO of Idea Bakery, a boutique global consultancy and training company with HQ in Atlanta and network members around the World. At Idea Bakery, she has been baking creative strategies with bespoke recipes for her blue chip global and regional clients for 13 years.

Serfi began her career almost 30 years ago at Procter & Gamble Turkey. She led brand strategy & communications for North America, Europe, Middle East, and Africa for P&G’s 8 billion-dollar brands to award-winning critical acclaim. She became the first Training Head for Central Eastern Europe Middle East Africa for P&G and later the Training Head for North America where she led training curriculum, content, and delivery for all Marketers for a total of 6 years. After she left P&G, she continued her passion at the Young Marketers Academy of Cannes Lions as a Tutor four years in a row.

Serfi has taken on many jury member roles like the Euro-Effies over the years. She is a regular speaker at some of the world’s most respected brand-strategy forums, universities, and events. Serfi is a contemporary art collector who is recently into crypto art. She loves to bake her Mom’s apple pie with her daughter Alara, and enjoy it with some Turkish coffee, when she is not baking ideas for global brands and local gems.

Expectations for the Students

The Roger Hatchuel Academy is an intensive learning programme and students are expected to give their all to maximize their takeaways from the experience. 

An Roger Hatchuel student needs to be:

  • Punctual: Arrive on time, prepared and focused
  • Driven: motivated to succeed, willing to try new things and able to ask great questions and self-reflect
  • Enthusiastic: positive demeanour 
  • Inclusive: accepting of others and able to work with and value people from different backgrounds

Arrangements

The scholarship package for the chosen students will include

  • flights Helsinki – Nice – Helsinki and transfers to and from Cannes
  • accommodation 16.-21.6.2024 in Cannes
  • meal costs provided 50 €/day

Judging Criteria

Students will be judged on their:

  • Creativity (25%)
  • Suitability for course (level of English, personality, understanding of RH values) (25%) 
  • Video (presentation, editing, flow) (25%)
  • Story / storytelling (25%)

Video Tips

We’ll be reviewing hundreds of applications from all over the world.  How can you stand out from the crowd?  Your video should show us who you are and how you’re creative. 

Be memorable. Show us your personality, your passion and your creativity.  Tell us why you deserve the golden ticket to Cannes Lions.

  • Be creative (video format, storytelling, design & edit)
  • Tell YOUR story and make it PERSONAL
  • Tell us WHY you should attend the Academy 
  • Be bold, challenging, humble, smart and inspiring. 
  • Research and understanding of the RHSA values is a plus! 

How to apply

As part of the application, you must upload:

  • A CV
  • A 2 minute video showing us who you are, how you are creative and why you deserve a space at the Academy (The duration of the video must not exceed a maximum of 2 minutes.)
  • A photo to feature on our website if you are selected

Send your video application with the attachments before 2.2.2024 to: maarit.aarrekangas (@) marketingfinland.fi.

 

Katso tunnelmia viime vuodelta:

Cannes Lions Awards 2024

Marketing Finland is the official Cannes LIONS Representative in Finland.

What’s new for Cannes Lions 2024?

  • Introducing the Luxury & Lifestyle Lions
  • Expanding the Innovation Lions
  • Bringing Humour to Cannes Lions
  • Refreshing the Social & Influencer Lions
  • Restructuring  the Audio & Radio Lions and the PR Lions
  • Retiring the Mobile Lions
  • Making the cultural context question compulsory
  • Introducing an AI disclaimer
  • Providing an option for the Jury to see the responses to sustainability and DE&I questions

Dates and fees

  • Entries Open / 18 January 2024
  • First late fee applies / After 7 March 2024
  • Second late fee applies / After 21 March 2024
  • Third late fee applies / After 4 April 2024
  • Final deadline / 11 April 2024

If you are concerned that you won’t meet the final deadline on 11 April 2024, please get in touch.

The full list of entry fees by all categories can be found here

Eligibility timeframe

The entry has been submitted exactly as published/aired/released to the public, has not been modified for entry into the 2024 Cannes Lions Awards and must have ran for the first time between 11 February 2023 and 11 April 2024.

Read more about the rules and eligibility here

Entry Kit and Entry Guide

A selection of handy materials has been put together to guide you through the entry process. Whether you’re a first timer or a seasoned pro, this is everything you need to enter Cannes Lions 2024.

Download the Entry Kit here

Entry Guide available here

Need help for your entries?

The Cannes Lions dedicated Awards Experts are on hand to offer guidance on eligibility dates, which categories you can enter your work into, material requirements or any Lion-specific queries you may have.

Get in touch: awards (@) canneslions.com

 

 

 

If you have questions regarding the Cannes Lions Awards or the Cannes Lions Festival in France: maarit.aarrekangas (@) marketingfinland.fi

From the Archives: Cannes Lions Awards 2023

The Awards were celebrated at Cannes Lions Festival of Creativity during June 19-23, 2023.

You can find all the shortlisted and awarded work here: https://www.lovethework.com/en-GB/cannes-lions

Read articles about Cannes Lions on our MRKTNG media (only in Finnish)