About The Roger Hatchuel Student Academy
Roger Hatchuel Student Academy on Cannes Lions -perheeseen kuuluva, luovien alojen valmistumassa oleville opiskelijoille tarkoitettu 6-päiväinen ainutlaatuinen oppimisen ja ammatillisen kehittymisen sekä oman asiantuntijaverkoston kasvattamisen paikka. Academy kokoaa 30 tarkoin kriteerein valittua opiskelijaa yhteen Cannes Festival Creativityn aikana kesäkuussa 2025 Ranskan Cannesissa.
A unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers.
The Roger Hatchuel Student Academy is a 6-day global learning experience at Cannes Lions International Festival of Creativity designed for students approaching graduation. Since 2003, the Academy has been inspiring the next generation of creative leaders by giving them the tools, knowledge and connections they need to explore different creative avenues and launch their careers in the advertising and creative communications industry.
Applications for The Roger Hatchuel Student Academy 2025 are now open! Send your application by 30.1.2025.
Who are we looking for – The Ideal Student Profile
- 18-25 years old (born on or after 20 June 1999) and graduating in 2025
- Interested in pursuing advertising and creative communications
- Fluent English speaker: Able to confidently contribute to class discussions in English
- Permission to attend the full course (Sun 15 – Fri 20 June 2025)
- Personality: Evidence of being a creative thinker, curious, a leader, entrepreneurial, a storyteller, culturally intune with society, the industry and current affairs. Open-minded towards different people and perspectives
- Community impact / solving problems in the community, schools or families
- Diversity: The Cannes Lions School aspires to be a talent incubator of creative potential that is fully representative. We strive to create a learning environment that is not just diverse by country, but also diverse in thought, gender, experience, culture, and socioeconomic status.
Possible Areas of Study
- Advertising
- Communications
- Planning/Strategy
- Media
- PR
- Business
- Technology
- Writing
- Entertainment
- Film
- Art
- Design
Timeline
- 30th January 2025: deadline for applications
- month of February 2025: judging
- 10th-17th March 2025: winners notified
- 7th April 2025: RHSA class of 2025 announced
- 15th – 21st June 2025: RHSA course in Cannes
What Students Walk Away With
The Academy transforms lives. The programme deeply impacts attendees, leaving students with a greater understanding of themselves, their vocation, those around them and the industry at large – putting them miles ahead of their peers.
- Professional Development: Uncover different creative avenues. Discover the art of storytelling, ideation and creative agility. Learn to solve a brief in 48 hours. Perfect your pitch and how to network.
- Personal Development: Grow your confidence and learn to lead. Develop creative bravery and find your voice. Discover your passions and how to be yourself in all you do.
- Grow Your Network: Connect to a global network of like-minded peers, speakers, classroom mentors, award-winning creatives and over 13,000 Festival delegates. Some of these will become lifelong friends, trusted advisors and business partners.
Benefits of Attending
- Customised Programme: The Academy program is led and curated by industry experts. The sessions and topics students will explore are designed to help them launch their career and get a head start in the industry.
- Hands-on Learning: The program includes workshops and interactive activities designed to bring learning to life and leave students with practical takeaways.
- Exclusive Environment: An opportunity to learn first-hand from major industry luminaries in a private classroom setting. Students will ask them their burning questions and learn how they got to the top.
- World-Class Discussions: Students will gain new perspectives and unpack each session as they participate in daily debriefs guided by their Programme Leaders
- Festival Access: Complete access to the Cannes Lions Festival where they will be inspired by award-winning work, hear from premier speakers, and can attend the awards shows and networking events
Expectations for the Students
The Roger Hatchuel Academy is an intensive learning programme and students are expected to give their all to maximize their takeaways from the experience.
An Roger Hatchuel student needs to be:
- Punctual: arrive on time, prepared and focused
- Driven: motivated to succeed, willing to try new things and able to ask great questions and self-reflect
- Enthusiastic: positive demeanour
- Inclusive: accepting of others and able to work with and value people from different backgrounds
Arrangements
The scholarship package for the chosen students will include
- flights Helsinki – Nice – Helsinki and transfers to and from Cannes
- accommodation 15.-21.6.2025 in Cannes
- meal costs provided 50 €/day
Judging Criteria
Students will be judged on their:
- Creativity (25%)
- Suitability for course (level of English, personality, understanding of RH values) (25%)
- Video (presentation, editing, flow) (25%)
- Story / storytelling (25%)
Video Tips
We’ll be reviewing hundreds of applications from all over the world. How can you stand out from the crowd? Your video should show us who you are and how you’re creative.
Be memorable. Show us your personality, your passion and your creativity. Tell us why you deserve the golden ticket to Cannes Lions.
- Be creative (video format, storytelling, design & edit)
- Tell YOUR story and make it PERSONAL
- Tell us WHY you should attend the Academy
- Be bold, challenging, humble, smart and inspiring.
- Research and understanding of the RHSA values is a plus!
How to apply
As part of the application, you must upload:
- A CV – please include the following:
- Date of birth
- City of residence
- Name of educational institution/school
- Official name of study/degree program
- Year of graduation
- Links (optional) to social media channels or similar
- A 2 minute video showing us who you are, how you are creative and why you deserve a space at the Academy (The duration of the video must not exceed a maximum of 2 minutes.)
- A photo to feature on our website if you are selected
Send your video application with the attachments before 30.1.2025 to: maarit.aarrekangas (@) marketingfinland.fi.
Roger Hatchuel Student Academy 2024
Lotta Erkkilä from Turku University of Applied Sciences represented Finland at The Roger Hatchuel Student Academy in 2024 in Cannes, France. Read how Lotta managed to secure her place at the The Roger Hatchuel Student Academy
The week in Cannes included keynotes, workshops, mentoring & working on a client brief which in Lotta’s case will take her on an award trip to Saudi Arabia next. Read all about Lotta’s week in Cannes as a Roger Hatchuel Academy Student from this MRKTNG article.
