Roscoe Williamson

Roscoe Williamson is Global Creative Strategy Director at MassiveMusic. A keen futurist with a vision for establishing an innovative brand sound, Roscoe has overseen sonic branding projects for clients such as Colgate, the Premier League, O2 (Telefonica) and TikTok. In the past, Roscoe has also worked with Samsung to develop their voice assistant, Bixby. He has appeared as a guest speaker on BBC Radio4 and at conferences worldwide. He is a contributing writer for Creative Review and Branding Magazine and has performed as a live musician and DJ everywhere from Derby to Tokyo. His awards tally includes wins at Cannes Lions, D&AD, The Clios and Transform.

His daily bread? Figuring out ways to make things happen.

First record: ‘Hangin’ Tough’, NKOTB
Favorite album: ‘Homework’, Daft Punk
Favorite noise: Whooomp
Skills: Endurance

Feel free to stalk him on LinkedIn or Instagram

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About MassiveMusic
MassiveMusic is one of the leading creative music agencies in the world with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The agency helps brands find their voice and tell their story through music. MassiveMusic produces and composes for the advertising, broadcast branding and interactive worlds. They develop music strategies for global brands, provide music search and licensing services, create innovative activations, scout new talent – and throw a mean party every once in a while. The company is proud to have sprinkled its melodic magic on many of the world’s biggest brands. Website: http://massivemusic.com/

Lauri Domnick

Lauri is Finland’s leading Audio Branding expert. He has worked in the industry for over 20 years and started his first own Audio Branding company in 2014. Now he works for Bauer Media in Finland as Head of Audio Branding and together with his team has helped hundreds of brands find their own sound and use it in a profitable way. Lauri has been awarded several times both personally and for the work he and his team have done with clients.

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Lauri on Bauer Median ääniguru, joka on yli 20 vuotta työskennellyt musiikin, äänen ja asiakaskokemuksen parissa. Maamme johtavana äänibrändäyksen asiantuntijana hän on auttanut yhdessä tiiminsä kanssa jo satoja brändejä löytämään oman äänensä ja käyttämään sitä tuottavalla tavalla. Lauri tiimeineen on palkittu kuluneen vuoden aikana niin Vuoden Huipuissa, Kaiku-Gaalassa kuin Radiogaalassa.

Michael Boumendil

Michael Boumedil is a musician, a composer and a branding specialist. He pioneered the concept of audio branding in the mid-1990s and founded Sixième Son, the first agency dedicated to sonic branding strategies and design. With a portfolio of more than 450 brands from all countries and categories, Sixième Son has been working for brands like Samsung, Coca-Cola, Michelin, Dacia, Etihad, Petronas, FC Barcelona, Genelec and SNCF. Michael is based in New York but interacts on a daily basis with Sixième Son offices in Barcelona, Chicago, Paris, Singapore and Toronto.