As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers
In this session, we looked at what brands are already doing in the Metaverse, how they are succeeding, and what trends are driving their expanded engagement in this space.
We hear from Justin Peyton, Chief Transformation & Strategy Officer for Wunderman Thompson APAC, who helps brands capitalize on the opportunities created by evolving consumer behaviours, and advancing technology & data capabilities to deliver business growth. He brings experience from a wide range of brands and categories spanning FMCG, Financial Services, Travel, and Health.
His focus in on helping brands take a modern approach to marketing that goes beyond ads to include experience, service design and an overall focus on making work that works.