B2B Idea and case day, duration: 1h 40 min

This recording introduces how to do more focused and lead generating B2B marketing. You will obtain an understanding of the characteristics of modern business to business (B2B) marketing

Here are three speakers:

11.00-11.30: Cecilia Francolí Belinchón, Director Global Marcom

11.30-12.00: Laura Pääkkönen, Bonfire Agency: “How to use LinkedIn as B2B -professional – case examples of different voices”

12.00-12.45: Leila Mojtahedi, Kone Oyj: New strategies of Kone on B2B marketing

12.45-13.00: Questions and Answers