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29.8.2019 China has an online ecosystem of its own, and due to this many of the features related mobile usage, apps, mobile payments, and e-commerce have developed and integrated with marketing further than anywhere in the World. Therefore looking to the Chinese market should be anyone’s interest who is willing to look to the future of marketing and media. China is also becoming one of the most important export markets for Finnish businesses, thus understanding of the marketing and culture is necessary for international marketers.